DEBRIEFTuesday, June 25, 2013
Tuesday, June 25, 2013
60TH INTERNATIONAL FESTIVAL OF CREATIVITYTuesday, June 25, 2013
“Creative Effectiveness at Cannes Lions aims toestablish a direct correlation between creativityand effectiveness. The Fes...
1,20035,5003,400entries submittedshortlistedLions awardedTuesday, June 25, 2013
BIG TAKEAWAYSTuesday, June 25, 2013
Ads that make adifference honoredin Cannes“The Cannes Lions InternationalFestival of Creativity honoredadvertising and pro...
FIND THE TRUTH“The marketing industryused to be about ‘creating amyth then getting people tobelieve it’ but now the onusis...
GO FROM STORYTELLING TO STORYMAKINGTuesday, June 25, 2013
BE BOLD AND SURPRISINGTuesday, June 25, 2013
EMBRACE FAILURE“A common theme from seniormarketers at Cannes was that ifyou’re not failing somewherealong the line, you’r...
AWARD WINNING WORKTuesday, June 25, 2013
“The Most Awarded Ad Campaign In Cannes Festivals 60-Year History.”Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
Tuesday, June 25, 2013
INTERESTING SEMINARSTuesday, June 25, 2013
Most impressiveWORK THATMATTERSCOCA-COLATuesday, June 25, 2013
Most entertainingWHAT CONNECTSIN COMEDYANDERSONCOOPER &CONAN O’BRIENTuesday, June 25, 2013
Most beneficialFREE ELVIS:HOW TO UNLEASHYOUR INNERCREATIVITYUPPING YOURELVISTuesday, June 25, 2013
Most enlighteningTHE FUTURE ISA MASSIVELYMULTIPLAYERGAMEJANEMcGONICAL“...how toharness thepower of gamesto solve real-worl...
DEBRIEFTuesday, June 25, 2013
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Cannes Debrief 2013

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Takeaways and insights from Cannes 2013

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Cannes Debrief 2013

  1. 1. DEBRIEFTuesday, June 25, 2013
  2. 2. Tuesday, June 25, 2013
  3. 3. 60TH INTERNATIONAL FESTIVAL OF CREATIVITYTuesday, June 25, 2013
  4. 4. “Creative Effectiveness at Cannes Lions aims toestablish a direct correlation between creativityand effectiveness. The Festival has always been,and always will be, a Festival of creativity;however now more than ever ROI is paramountto the client and it is important that weacknowledge and reward this without losing theessence of Cannes Lions.”Tuesday, June 25, 2013
  5. 5. 1,20035,5003,400entries submittedshortlistedLions awardedTuesday, June 25, 2013
  6. 6. BIG TAKEAWAYSTuesday, June 25, 2013
  7. 7. Ads that make adifference honoredin Cannes“The Cannes Lions InternationalFestival of Creativity honoredadvertising and promotion that notonly looks good but does good.”“Commercials with a socialconscience took the spotlight...”DO WORK THAT MATTERSEncouraging organ donationPromoting safetyDonating bloodImproving self-esteemTeaching with phonesPreventing suicideSaving teen driversSharing feelingsSaving for retirementTuesday, June 25, 2013
  8. 8. FIND THE TRUTH“The marketing industryused to be about ‘creating amyth then getting people tobelieve it’ but now the onusis on finding a truth.”MARK D’ARCYFacebook“I have to be true to who I amand do what makes me laugh.Id rather stop doing it thancontinue to do it in a way thatstarts to become manufacturedor fake.”CONAN O’BRIEN“It’s interesting thatall the work that hasfound success thisweek has come out of areal truth. This hasbeen a clear theme invirtually everyseminar. Beingauthentic as a brandand keeping it real forthe people you want tosell to.”Tuesday, June 25, 2013
  9. 9. GO FROM STORYTELLING TO STORYMAKINGTuesday, June 25, 2013
  10. 10. BE BOLD AND SURPRISINGTuesday, June 25, 2013
  11. 11. EMBRACE FAILURE“A common theme from seniormarketers at Cannes was that ifyou’re not failing somewherealong the line, you’re not tryinghard enough to succeed. Ratherthan seeing failure as a negative,successful brands will be theones that can embrace it, learnfrom mistakes quickly andstrengthen a brand as a result.”Tuesday, June 25, 2013
  12. 12. AWARD WINNING WORKTuesday, June 25, 2013
  13. 13. “The Most Awarded Ad Campaign In Cannes Festivals 60-Year History.”Tuesday, June 25, 2013
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  32. 32. INTERESTING SEMINARSTuesday, June 25, 2013
  33. 33. Most impressiveWORK THATMATTERSCOCA-COLATuesday, June 25, 2013
  34. 34. Most entertainingWHAT CONNECTSIN COMEDYANDERSONCOOPER &CONAN O’BRIENTuesday, June 25, 2013
  35. 35. Most beneficialFREE ELVIS:HOW TO UNLEASHYOUR INNERCREATIVITYUPPING YOURELVISTuesday, June 25, 2013
  36. 36. Most enlighteningTHE FUTURE ISA MASSIVELYMULTIPLAYERGAMEJANEMcGONICAL“...how toharness thepower of gamesto solve real-world problemsand boost globalhappiness.”Tuesday, June 25, 2013
  37. 37. DEBRIEFTuesday, June 25, 2013

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