Beverages that contain caffeine in combination with other ingredients such as taurine, guarana, and B vitamins, and are purported to provide its consumers with extra energy .
Energy drinks are supposed to do just what the name implies -- give you an extra burst of energy. As it turns out, most of that "energy" comes from two main ingredients: sugar and caffeine .
Energy drinks became popular in Asia long before they reached the United States. In 1962, Japanese pharmaceutical company, Taisho, released its Lipovitan D drink. It was designed to help employees work hard well into the night. Lipovitan D contains taurine, the same ingredient found in many of today's energy drinks. The very first "energy" drink to reach the United States wasn't really an energy drink at all -- it was more of a hyped-up soft drink called Jolt Cola. The "jolt" in the cola was a lot of added sugar and caffeine and was introduced in the 1980s.
Sports/Energy drink brand Caffeine (milligrams) AMP Tall Boy Energy Drink, 16 ounces (oz.) 143 Enviga, 12 oz. 100 Full Throttle, 16 oz. 144 Full Throttle Fury, 16 oz. 144 Monster Energy, 16 oz. 160 No Name (formerly known as Cocaine), 8.4 oz. 280 Red Bull, 8.3 oz. 76 Rockstar, 16 oz. 160 SoBe Adrenaline Rush, 16 oz. 152 SoBe No Fear, 16 oz. 174 Vault, 8 oz. 47
Red Bull TM Serving Size:8.3 fl. oz. can Caffeine: 80 mg. Equivalent to: ~¾ cup of coffee ~1 ¾ cans of Diet Coke Full Throttle Serving Size:16 fl. oz. can Caffeine:144 mg. Equivalent to: ~1 ½ cup of coffee ~3 cans of Diet Coke Rock Star Energy Drink Serving Size:16 fl. oz. can Caffeine:160 mg. Equivalent to: > 1 ½ cup of coffee >½ cans of Diet Coke
Currently thought to be the second highest growth sector of the soft drink industry - $5.7 billion dollar industry - Sales of energy drinks have increased 50% each year since 2001 (total of 516% increase from 2001-2006) - Sales are projected to reach $5 billion in 2007 - 6th largest category in the beverage market