Copyright © 2014 Leonardo Worldwide Corporation
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@...
Darlene Rondeau
Vice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau
Joshua Johnson
Contributing Editor
Matador Network
William “Wink” Winkler
Social Media Manager
Nickelodeon Suites Resort
Social
Media is:
►A decision
maker
►Increasingly
mobile
►A vehicle for
sharing
Joshua Johnson
Contributing Editor
Matador Network
TIP #1 CREATE Brand Heros
All Stories have HEROS
WHO’S YOURS?
THE HERO: Your ‘ideal’ customer is embodied as your Brand Hero. = The Guest
THE MENTOR: Your brand acts in support of the ...
TIP #2 Create ORIGINAL Content
Tell your story
OR SOMEONE ELSE WILL...
Good content is social currency
Good content is the gift that keeps on giving
Text
Published 2009 - still #1 Google search
Text
Content connects your platforms
Story is a vehicle for values
WHAT ARE YOURS?
Announce your values
TIP #4 Create a content process
We aim to share / engage x5 social media daily.
We aim to create x3 original content a wee...
TIP #5 Use your Cell to Create and
Engage
Use Smartphone apps for
visual storytelling
• Juxtapose contrasting
images
• Create a before-and-after
sequence
• Produce ...
Instafood Instaplace Instaweather
Typic
Add value-based
text to photos to
create social
currency.
 Your guests are your heroes
 Create & syndicate original content
 Share values with your guests
 Develop a content pr...
William “Wink” Winkler
Social Media Manager
Nickelodeon Suites Resort
 It takes a village to create interesting & original
content
 Your core values should be evident in what you
present
 L...
The Ultimate Visual Storytelling Solution for
Hotels
VBrochure
VScape Media
Publishing
VNetwork Analytics Customer
Success...
► About Leonardo
► Invitations to upcoming webinars
● May’s topic is Mobile & Today’s Hotel Shopper
► Recording of this we...
Copyright © 2014 Leonardo Worldwide Corporation
Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers
Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers
Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers
Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers
Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers
Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers
Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers
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Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers

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  • 81% of travelers find user reviews important when determining which hotel to stay at and half said that they won’t book a property unless it has reviews (Hotelnewsnow.com)There are 874 million mobile daily active users of Facebook  (http://www.tnooz.com/article/social-media-tips-travel)89% of social media users share holidays photos while away – even if they don’t share the rest of the year. Connect with them when they do it and continue to talk to them when they come back. Reach out at every stage. – (http://www.tnooz.com/article/social-media-tips-travel)
  • Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers

    1. 1. Copyright © 2014 Leonardo Worldwide Corporation Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers April 23, 2014 Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Josh Johnson, Contributing Editor, Matador Network William “Wink” Winkler, Social Media Manager, Nickelodeon Hotel Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com
    2. 2. Darlene Rondeau Vice-President, Best Practices, Online Merchandising Leonardo @darlenerondeau
    3. 3. Joshua Johnson Contributing Editor Matador Network
    4. 4. William “Wink” Winkler Social Media Manager Nickelodeon Suites Resort
    5. 5. Social Media is: ►A decision maker ►Increasingly mobile ►A vehicle for sharing
    6. 6. Joshua Johnson Contributing Editor Matador Network
    7. 7. TIP #1 CREATE Brand Heros All Stories have HEROS WHO’S YOURS?
    8. 8. THE HERO: Your ‘ideal’ customer is embodied as your Brand Hero. = The Guest THE MENTOR: Your brand acts in support of the Hero - it is the force that can set the Hero in motion and guides / aids her along the way. = Your Brand MENTOR’S GIFT: Something special you give your Hero that empowers their journey. Your gift differentiates your brand. = Escape, luxury, experiences, culture, amenities CALL TO ADVENTURE: The prompting the Hero receives from the Mentor or an outside force. = Call to action, web search, social media, brand interaction
    9. 9. TIP #2 Create ORIGINAL Content Tell your story OR SOMEONE ELSE WILL...
    10. 10. Good content is social currency
    11. 11. Good content is the gift that keeps on giving Text Published 2009 - still #1 Google search Text
    12. 12. Content connects your platforms
    13. 13. Story is a vehicle for values WHAT ARE YOURS?
    14. 14. Announce your values
    15. 15. TIP #4 Create a content process We aim to share / engage x5 social media daily. We aim to create x3 original content a week. We aim to publish x2 blogs a week. We aim to create and publish x2 videos a month.
    16. 16. TIP #5 Use your Cell to Create and Engage
    17. 17. Use Smartphone apps for visual storytelling • Juxtapose contrasting images • Create a before-and-after sequence • Produce a photographic series
    18. 18. Instafood Instaplace Instaweather
    19. 19. Typic Add value-based text to photos to create social currency.
    20. 20.  Your guests are your heroes  Create & syndicate original content  Share values with your guests  Develop a content process  Take advantage of mobile capabilities Key Takeaways
    21. 21. William “Wink” Winkler Social Media Manager Nickelodeon Suites Resort
    22. 22.  It takes a village to create interesting & original content  Your core values should be evident in what you present  Leverage your mobile device & app features Key Takeaways
    23. 23. The Ultimate Visual Storytelling Solution for Hotels VBrochure VScape Media Publishing VNetwork Analytics Customer Success BestSTART ++ + ++ Online Players Mobile Web Gallery Facebook
    24. 24. ► About Leonardo ► Invitations to upcoming webinars ● May’s topic is Mobile & Today’s Hotel Shopper ► Recording of this webinar ● Share it with your colleagues It’s a Wrap
    25. 25. Copyright © 2014 Leonardo Worldwide Corporation
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