81% of travelers find user reviews important when determining which hotel to stay at and half said that they won’t book a property unless it has reviews (Hotelnewsnow.com)There are 874 million mobile daily active users of Facebook (http://www.tnooz.com/article/social-media-tips-travel)89% of social media users share holidays photos while away – even if they don’t share the rest of the year. Connect with them when they do it and continue to talk to them when they come back. Reach out at every stage. – (http://www.tnooz.com/article/social-media-tips-travel)
Best Practices, Online Merchandising
William “Wink” Winkler
Social Media Manager
Nickelodeon Suites Resort
►A vehicle for
TIP #1 CREATE Brand Heros
All Stories have HEROS
THE HERO: Your ‘ideal’ customer is embodied as your Brand Hero. = The Guest
THE MENTOR: Your brand acts in support of the Hero - it is the force that can set the
Hero in motion and guides / aids her along the way. = Your Brand
MENTOR’S GIFT: Something special you give your Hero that empowers their
journey. Your gift differentiates your brand. = Escape, luxury, experiences,
CALL TO ADVENTURE: The prompting the Hero receives from the Mentor or an
= Call to action, web search, social media, brand interaction
TIP #2 Create ORIGINAL Content
Tell your story
OR SOMEONE ELSE WILL...
TIP #4 Create a content process
We aim to share / engage x5 social media daily.
We aim to create x3 original content a week.
We aim to publish x2 blogs a week.
We aim to create and publish x2 videos a month.