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Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers

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  • 81% of travelers find user reviews important when determining which hotel to stay at and half said that they won’t book a property unless it has reviews (Hotelnewsnow.com)There are 874 million mobile daily active users of Facebook  (http://www.tnooz.com/article/social-media-tips-travel)89% of social media users share holidays photos while away – even if they don’t share the rest of the year. Connect with them when they do it and continue to talk to them when they come back. Reach out at every stage. – (http://www.tnooz.com/article/social-media-tips-travel)
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    • 1. Copyright © 2014 Leonardo Worldwide Corporation Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com Secrets to Social Media Storytelling: 5 Tips for Hotel Marketers April 23, 2014 Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Josh Johnson, Contributing Editor, Matador Network William “Wink” Winkler, Social Media Manager, Nickelodeon Hotel Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com
    • 2. Darlene Rondeau Vice-President, Best Practices, Online Merchandising Leonardo @darlenerondeau
    • 3. Joshua Johnson Contributing Editor Matador Network
    • 4. William “Wink” Winkler Social Media Manager Nickelodeon Suites Resort
    • 5. Social Media is: ►A decision maker ►Increasingly mobile ►A vehicle for sharing
    • 6. Joshua Johnson Contributing Editor Matador Network
    • 7. TIP #1 CREATE Brand Heros All Stories have HEROS WHO’S YOURS?
    • 8. THE HERO: Your ‘ideal’ customer is embodied as your Brand Hero. = The Guest THE MENTOR: Your brand acts in support of the Hero - it is the force that can set the Hero in motion and guides / aids her along the way. = Your Brand MENTOR’S GIFT: Something special you give your Hero that empowers their journey. Your gift differentiates your brand. = Escape, luxury, experiences, culture, amenities CALL TO ADVENTURE: The prompting the Hero receives from the Mentor or an outside force. = Call to action, web search, social media, brand interaction
    • 9. TIP #2 Create ORIGINAL Content Tell your story OR SOMEONE ELSE WILL...
    • 10. Good content is social currency
    • 11. Good content is the gift that keeps on giving Text Published 2009 - still #1 Google search Text
    • 12. Content connects your platforms
    • 13. Story is a vehicle for values WHAT ARE YOURS?
    • 14. Announce your values
    • 15. TIP #4 Create a content process We aim to share / engage x5 social media daily. We aim to create x3 original content a week. We aim to publish x2 blogs a week. We aim to create and publish x2 videos a month.
    • 16. TIP #5 Use your Cell to Create and Engage
    • 17. Use Smartphone apps for visual storytelling • Juxtapose contrasting images • Create a before-and-after sequence • Produce a photographic series
    • 18. Instafood Instaplace Instaweather
    • 19. Typic Add value-based text to photos to create social currency.
    • 20.  Your guests are your heroes  Create & syndicate original content  Share values with your guests  Develop a content process  Take advantage of mobile capabilities Key Takeaways
    • 21. William “Wink” Winkler Social Media Manager Nickelodeon Suites Resort
    • 22.  It takes a village to create interesting & original content  Your core values should be evident in what you present  Leverage your mobile device & app features Key Takeaways
    • 23. The Ultimate Visual Storytelling Solution for Hotels VBrochure VScape Media Publishing VNetwork Analytics Customer Success BestSTART ++ + ++ Online Players Mobile Web Gallery Facebook
    • 24. ► About Leonardo ► Invitations to upcoming webinars ● May’s topic is Mobile & Today’s Hotel Shopper ► Recording of this webinar ● Share it with your colleagues It’s a Wrap
    • 25. Copyright © 2014 Leonardo Worldwide Corporation