[Infographic] 5 Tips for Using Visual Stories to Attract More Business Travelers to Your Hotel

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[Infographic] 5 Tips for Using Visual Stories to Attract More Business Travelers to Your Hotel

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A picture is worth 1000 words, so what better way to show you why visual storytelling is critical to business travelers than though an infographic?

A picture is worth 1000 words, so what better way to show you why visual storytelling is critical to business travelers than though an infographic?

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  • 1. 5 T PS for Using Visual Stories to Attract More Business Travelers to Your HotelVisual storytelling is taking the travel industry by storm, and it’s not onlyleisure travelers who are seeking and relying on hotels’ visual stories toinspire and validate their booking decisions. 60% 93% of business travelers have Online videos prompt watched, uploaded or business travelers to book of business travelers have watched an online travel video commented on a travel video 72% of the time 66% Business travelers intend on using mobile to view travel videos 58% of business travelers said a online of the time 60% of business travelers watch video “influenced where I have decided to travel” online videos when deciding on accommodations at a particular destination Tips for telling your story to business travelers online using visuals. 1 Show instead of tell. Use visuals to convey your message whenever possible. 2Business travel doesn’thave to be boring. Makeyour videos and photosinteresting and relevant. 3 ele’s ng Encourage business os A travelers to share their L visuals of your hotel on social media. 4Optimize your website formobile devices with quickloading and high resolutionvisuals. 5 Best business hotel in San Fran_ Make your visual story Search available across the web. Business travelers do shop around for hotels!Like all travelers, business travelers want to enjoy their travel as muchas possible. Visual stories are the best way to communicate that yourhotel meets their business needs and will make their stay as convenientand enjoyable in and out of the boardroom. www.vfmleonardo.com © 2013 VFM Leonardo Inc. All rights reserved.