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Best Practice Bootcamp, Session 3: Get Moving with Video

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Part of our Best Practice Bootcamp which provides hotel marketers with weekly online merchandising advice and recommended best practices.

Part of our Best Practice Bootcamp which provides hotel marketers with weekly online merchandising advice and recommended best practices.

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  • 1. Session 3:Get Movingwith Video
  • 2. 89% of leisure travelers watch videos onlineGoogle/OTX, Think Travel Video One Sheet, 2012
  • 3. 93% of business travelers watch video onlineGoogle/OTX, Think Travel Video One Sheet, 2012
  • 4. Source: YouTube, Press Statistics
  • 5. 50% of US internet users 52% of consumers say that had watched product watching product videos makes videos on the homepage them more confident in their online of a retailer. purchase decisions. Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%.Sources:eMarketer, Product Videos Nudge Apparel Shoppers Toward RegisterInvodo, Video Statistics: The Impact of Video
  • 6. Zappos reports a 6% to 30% increase in sales for products with videoSource: ReelSEO, December 2009 6
  • 7. Travelers are using Video throughout The Shopping JourneyGoogle/OTX, Think Travel Video One Sheet, 2012
  • 8. Challenge: Evaluate your current videos – if any – and consider if they provide these benefits Ask yourself if your video properly represents your hotel Next Session: Strengthen your Story Subscribe at blog.vfmleonardo.com