VEM Global Hospitality Briefing

511 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
511
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

VEM Global Hospitality Briefing

  1. 1. ™ TRAVEL CATEGORY
  2. 2. TM DON’T WASTE MONEY get vertical. go local.
  3. 3. TM NETWORK Message is broadcast – and tracked –through thousands of global and niche sites dedicated to resort & lodge travel deals. get vertical. go local.
  4. 4. TM NETWORK EXAMPLES: get vertical. go local.
  5. 5. TM NETWORK E-MAIL BLASTS get vertical. go local.
  6. 6. TM DYNAMIC AND CONTEXTUAL E-MAIL MARKETING SPONSORSHIPS get vertical. go local.
  7. 7. TM LANDING PAGE A complete property profile Property photos and Clickable categories high-quality video detail property’s features Booking requests and points of difference by event type Property’s deals Separate links for and special offers website visits & reservation requests get vertical. go local.
  8. 8. TM THREE WAYS TO CONTACT THE PROPERTY DIRECT Telephone tracking number E-mail RFP for groups Visit Website link get vertical. go local.
  9. 9. TM TRACKING Impressions, web site visits, email inquiries, and phone calls for transient & group business. 32868 2152 22 112 get vertical. go local.
  10. 10. TM GROUP RFP Number of Event type attendees Rooms Inquiry date requested Customer & organization names get vertical. go local.
  11. 11. TM CALL RECORDING Records calls in mp3 format, allowing users to listen to the content of each call. Oct 2, 2008 8:39:39 570.489.8586 Unreviewed 0:59 Dallas, PA get vertical. go local.
  12. 12. TM DYNAMICALLY CHANGING PHONE NUMBERS Client website (notice the standard resort 1-800 contact number) get vertical. go local.
  13. 13. TM DYNAMICALLY CHANGING PHONE NUMBERS Each online tracking number automatically transfers to your site from your advertisements for complete data on call lead generation. 800 Tracking Technology & Dynamic 800 Technology Example (Notice the 866 number) get vertical. go local.
  14. 14. TM Notice the same 866 ResortsandLodges.com® tracking number get vertical. go local.
  15. 15. TM VIDEO NETWORK Optimized page titles & descriptions Playlists for maximum page popularity Reviews & rates Multiple video channels get vertical. go local.
  16. 16. TM TOP 10 AD PLACEMENT Additional placement and articles property specific to the top 10’s by region Contextual ad placement best deals & regional travel deals on article pages get vertical. go local.
  17. 17. TM TRAVEL GUIDE Regional “Stay Here” banners highlight premiere properties Property text ads appear within relevant content about the region get vertical. go local.
  18. 18. TM GOOGLE ANALYTICS Google Analytics tools allow us to show detailed revenue figures including number of transactions, number of purchased products and much more. Conversion Rate Visitors Profile Avg. Order Value Traffic Sources Top Revenue Sources get vertical. go local.
  19. 19. TM PHONALYTICS DASHBOARD Connectivity lost & repeat calls Quick comparison of call performance get vertical. go local.
  20. 20. TM HD VIDEO get vertical. go local.
  21. 21. TM WEBSITE DESIGN Professional website design includes templates, upgrades & custom design options. get vertical. go local.

×