VEM Global Executive Briefing
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VEM Global Executive Briefing VEM Global Executive Briefing Presentation Transcript

  • TM CONCEPT Vertical Sites Network Analytics Analytics • Niche website that serves Technology platforms create Our tracking platform your business niche partner networks with answers: What does the • Timely, personalized thousands of niche sites that data mean? content about your business specialize in your products or services. • Complete data capture • Centralized location • Call recording for compelling marketing • Voice analytics propositions get vertical. go local.
  • EXECUTIVE BRIEFING
  • TM INTRODUCTION The following is based on more than 10 years of research from companies including: • Doubleclick • Forrester • eMarketer • Interactive Advertising Bureau • TravelNet Solutions, Inc., compiling, tracking and managing thousands of phone calls and emails and millions of unique visitors each year. get vertical. go local.
  • TM The 4 Reasons Businesses are Failing to Market and Sell in the New Millennium get vertical. go local.
  • TM THE FOUR DANGEROUS TRENDS 1. Companies are still devoting 40% to 90% of their spends on traditional media. 2. If spent online, companies are allocating 70% of their marketing dollars towards major search engines. 3. Businesses struggle to broadcast messages and effectively manage online marketing dollars across millions of different Websites. 4. Businesses are failing to acquire in-depth analytics & track results accurately. get vertical. go local.
  • TM DANGEROUS TREND #1 Companies are still devoting 40% to 90% of their spends on traditional media. Consumer Media Industry Ad Consumption Spend 8% Online Untapped Audience Gap between ad spend and media consumption 38% Online 32% TV While consumers are spending 38% of their time online, companies are still devoting 26% Print just 8% of their general ad (20% Newspaper, spend to online media. 6% Magazine) 37% TV 9% Radio 11% Print 25% Other 14% Radio Source: Nielsen Media Research get vertical. go local.
  • TM DANGEROUS TREND #1 - FACTS AND FIGURES U.S. ONLINE ADVERTISING SPENDING $12.5 billion $42 billion 2005 2011 Source: eMarketer.com get vertical. go local.
  • TM DANGEROUS TREND #1 - FACTS AND FIGURES INTERNET USAGE BY CONSUMERS 64% of consumers have used online media – such as Websites, microsites, mobile coupons or email - to purchase a brand for the first time. No other media have affected sales and marketing so dramatically. Source: Razorfish Digital Brand Experience Study, 2009 get vertical. go local.
  • TM DANGEROUS TREND #1 - FACTS AND FIGURES THE BOOM - INTERNET USAGE 250 204.3 200 Households - Millions 171 150 Online customers 100 50 46.5 14.5 0 1995 2000 2004 2006 Source: eMarketer get vertical. go local.
  • TM DANGEROUS TREND #1 - FACTS AND FIGURES TV GROWTH VS. YOUTUBE GROWTH It took TV 13 years to reach 50 million users. It took YouTube 2 years to reach 137.5 million users. 140 120 Viewers - Millions 100 80 YouTube 60 TV 40 20 0 2 4 6 8 10 12 14 Years Source: United Nations Cyberschoolbus get vertical. go local.
  • TM DANGEROUS TREND #1 - FACTS AND FIGURES ONLINE VIDEO CONSUMPTION IS EXPLODING In November 2009, 170.6 million U.S. residents watched almost 31 billion videos, an average of 182 videos per person. Source: comScore Hulu took big strides in November 2009, growing its number of unique viewers from 22.5 million to 43.7 million, and its number of videos from 226.5 million to 924 million. A quarterly analysis from Source: CIO.com Anytime Anywhere Media Measurement™ initiative – shows In 2007 MeFeedia tracked considerable year over year 20,000+ video blogs; now it growth in terms of time spent for tracks more than 110,000. DVR (up 22.5%) and online video (up 34.9%) in Q3 2009. Source: Nielson Company get vertical. go local.
  • TM DANGEROUS TREND #1 - FACTS AND FIGURES WHERE ARE YOUR CUSTOMERS CONSUMING THE MOST MEDIA? BE THERE. get vertical. go local.
  • TM DANGEROUS TREND #1 - POSSIBLE SOLUTION THE ULTIMATE IN RESPONSIVE, HIGH- IMPACT ADVERTISING No other medium lets you display your message in so many unique ways, and allows you to change and adapt your messages almost instantly. • Detailed listings • Expanding banners • Tile banners • Cost-per-click get vertical. go local.
  • TM DANGEROUS TREND #2 If spent online, companies are allocating 70% of their marketing dollars towards major search engines. Where are your customers spending their time? Historical data commissioned by : User’s online activity: typing in search queries personalized niche websites/portals get vertical. go local.
  • TM DANGEROUS TREND #2 - FACTS AND FIGURES NICHE MEDIA 2x as many consumers view content on niche sites 4x as much time interacting with niche site advertising Engaged Higher Ad Great ROI Users Response Rate Mass Media Mass Media Niche Media Source: Google get vertical. go local.
  • TM DANGEROUS TREND #2 - FACTS AND FIGURES NICHE VS. INDIVIDUAL BUSINESS Research shows consumers want choice and options, not just one brand. Shopping all your options, do you click just one brand, “Samsung,” or do you click into Best Buy to compare all TV’s? get vertical. go local.
  • TM DANGEROUS TREND #2 - FACTS AND FIGURES NICHE VS. INDIVIDUAL BUSINESS Research shows consumers want choice and options, not just one resort. Are you going to buy or click in to see just one water park in Wisconsin or would you click into ResortsandLodges.com® to see all water parks? get vertical. go local.
  • TM DANGEROUS TREND #2 - FACTS AND FIGURES GENERIC AD LISTING Can I bring my pet? Is there a spa? What’s the rate? Is there a romance package? get vertical. go local.
  • TM DANGEROUS TREND #2 - POSSIBLE SOLUTION DETAILED LISTING PAGE get vertical. go local.
  • TM DANGEROUS TREND #2 - POSSIBLE SOLUTION INTERNET CHANNELS get vertical. go local.
  • TM DANGEROUS TREND #3 Businesses struggle to broadcast messages and effectively manage online marketing dollars across millions of different Websites. Local, Regional, National, and Global Niche Sites General Sites Get Vertical & Local on a Global Site Get Vertical & Local on a Global Site Yield Management Get Vertical & Local on a Local Site Get Vertical & Local on a Local Site get vertical. go local.
  • TM “Five to 10 years ago, a business could work with 6 to 12 vendors to hit its budget. Today, beyond traditional media, there are social communities, blogs, search engines and literally millions of niche and general Websites where consumers can find your products or services.” – Ryan Bailey, President, VEM Global get vertical. go local.
  • TM DANGEROUS TREND #3 - FACTS AND FIGURES CONSTANT BARRAGE OF IRRELEVANT ADVERTISING MESSAGES David Shenk, in his book Data Smog, states that the average American encountered 560 daily advertising messages in 1971. Today, the average urban resident is exposed to 5,000 ad messages per day. (New York Times Magazine 2.11.07) 5000 4000 3000 Number of Ads 2000 Consumed Per Day 1000 0 1971 2007 get vertical. go local.
  • TM DANGEROUS TREND #3 - FACTS AND FIGURES THERE ARE MORE THAN 15 BILLION WEB PAGES Total Websites worldwide: 156 million+ Total blogs on the Web: 200 million+ 83% of the online population ages 13 to 54 use social media Websites. The average small business (less than $100 million) typically has fewer than five people on their marketing team. Are you keeping up? Sources: Netcraft Report, Technorati, Knowledge Networks get vertical. go local.
  • TM DANGEROUS TREND #3 - FACTS AND FIGURES ONLINE VIDEO IS GROWING And It’s Working – Video is One of the Most Effective Media for Advertising. Over 85% of users are downloading or streaming video in 2010 – nearly a 25% increase in the last five years. US Online Video Viewers As a Percent of Internet Users, 2006-2011 2006 62.8% 2007 72.0% Users click on video ads 2008 80.0% about 5 times as often 2009 84.2% as they do on image ads. Source: Klipmart, a company of DoubleClick 2010 85.4% 2011 86.6% Note: ages 3+; online video viewer defined as an individual who downloads or streams video (content or advertising) at least once a month Source: eMarketer, August, 2007 get vertical. go local.
  • TM DANGEROUS TREND #3 - POSSIBLE SOLUTION NETWORKS get vertical. go local.
  • TM DANGEROUS TREND #3 - POSSIBLE SOLUTION NETWORK EXAMPLES: VIDEO NETWORK EXAMPLES: get vertical. go local.
  • TM DANGEROUS TREND #3 - POSSIBLE SOLUTION EXCLUSIVE VIDEO NETWORK We blast your video to millions of viewers globally to ensure potential guests know your true experience. Here are a few of our established partners: TripAdvisor.com,YouTube, Google Video, MSN Video, yahoo! Video, your web site get vertical. go local.
  • TM DANGEROUS TREND #3 - POSSIBLE SOLUTION TELEVISION REACH THROUGH ONLINE PLATFORM 1. Ability to measure your ads effectiveness with real-time analytics 2. Reach your target audience on premium inventory 3. Easy and affordable • Take advantage of great media. • Access inventory across a rapidly-growing list of online, cable and major network TV channels. • Discover relevant programming to reach your target. • Use keyword and program targeting to run ads on the shows that work best for you. get vertical. go local.
  • TM DANGEROUS TREND #4 Businesses are failing to acquire in-depth analytics & track results accurately. PLANNING Evaluation has never been more important in the planning process. Yet businesses are basing important EVALUATION planning decisions on incomplete, EXECUTION misleading or false data from outdated tracking sources. get vertical. go local.
  • TM DANGEROUS TREND #4 - FACTS AND FIGURES EVALUATION How are you Tracking and Analyzing your Online Marketing? MarketingExperiments.com, an online marketing research outfit, reported that “as much as 29.5% of the clicks” in three experimental PPC campaigns on Google were fraudulent. An estimated 17.1% of marketing dollars were lost in click fraud in Q4 - 2008. 7000 6279 6000 Dollars - Millions 5000 4000 Marketing Dollars 3000 Lost in Click Fraud 2000 1000 800 443 294 0 2001 2003 2005 2008 get vertical. go local.
  • TM DANGEROUS TREND #4 - FACTS AND FIGURES USE OF TRACKING TOOLS While 42% of local online searchers respond to a business by phone, only 5% of businesses use call tracking in their analytics. 50 40 30 Percent 20 10 0 Responses by Phone Call Tracking Sources: TMPDM/comScore study, BIA/Kelsey study, ClickZ, 1.14.10 get vertical. go local.
  • TM DANGEROUS TREND #4 - POSSIBLE SOLUTION GOOGLE ANALYTICS Google Analytics tools allow us to show detailed revenue figures including number of transactions, number of purchased products and much more. Conversion Rate Visitors Profile Avg. Order Value Traffic Sources Top Revenue Sources get vertical. go local.
  • TM DANGEROUS TREND #4 - POSSIBLE SOLUTION UNIQUE SOURCE CODE TRACKING propertyID=3067#ralmember get vertical. go local.
  • TM DANGEROUS TREND #4 - POSSIBLE SOLUTION PHONALYTICS DASHBOARD Connectivity lost & repeat calls Quick comparison of call performance get vertical. go local.
  • TM FACTS Founded in 1998, ResortsandLodges.com® was one of the first major leisure travel guides established on the Internet. Today, it is the most comprehensive online resource for resort and lodge vacations worldwide, serving more than ten million leisure, group and corporate travelers each year. The site’s loyal travel-minded community spans 65 countries around the world, with the United States, Canada, Europe and Asia leading the list. Travelers have direct access to original content, colorful photography and high-quality video for thousands of leisure properties of all type and sizes. • We market over 21,000 Resort and Vacation Lodging Properties Globally • Over 2,000 Reservation Phone Calls Generated Per Day - average phone call = $700 - $42,000,000 In Phone Reservation Inuiries Per Month • Over 680 Group RFP Per Day - average group = $5,500 - $112,000,000 In Group RFP Per Month get vertical. go local.
  • TM DOLLARS SPENT ONLINE FOR LEISURE TRAVEL 79 billion 146 billion 2006 2010 get vertical. go local.
  • TM INTERNET USAGE FOR LEISURE TRAVEL 8 out of 10 people taking vacations this year will research their trips online get vertical. go local.
  • TM A SNAPSHOT OF OUR CLIENT PORTFOLIO get vertical. go local.
  • TM DEMOGRAPHIC HIGHLIGHTS ResortsandLodges.com users Total Audience: 10,500,000 million unique visitors annually Median Age: 42 years Median Household Income: $77,175 37% Male 63% Female Statistics courtesy of Hitwise and audited by Price Waterhouse Coopers get vertical. go local.
  • TM DEMOGRAPHIC HIGHLIGHTS 80% 76% 70% 67% 60% 61% 50% 46% 40% 41% 30% 20% 10% 0 College Professional/ Married 1+ Children Homeowner Graduate Managerial in Household Statistics courtesy of Hitwise and audited by Price Waterhouse Coopers get vertical. go local.
  • TM TELEVISION NETWORK We publish partners, compelling offers and last minute travel deals through television commercials with affordability and a tremendous reach. get vertical. go local.
  • TM RESORTSANDLODGES.COM® Comprehensive resort directory offers searches by map, location and resort name. Featured Platinum and Gold listings rotate on Worldwide, Nation and State pages. Top 10 lists and professionally- produced destination videos are easily accessible from the home page. get vertical. go local.
  • TM DYNAMIC AND CONTEXTUAL PUBLISHING OPPORTUNITIES WITH RESORTSANDLODGES.COM® Banner ads positioned on State and Region pages. Text ads positioned on State, Region, and local City pages. Platinum contextual ad listing with guaranteed placement. Opt in positions available for compare flight/ car/ lodging widget. get vertical. go local.
  • TM TEXT ADS AND VIDEO PROMOTION Text ads and video promotion across 1,000’s of pages and relevant Travel Guides Best rates text ads on 1,000’s of property landing pages. Hi-def destination video promotion. get vertical. go local.
  • TM TOP 10 AD PLACEMENT Additional placement and articles property specific to the top 10’s by region. Contextual ad placement best deals & regional travel deals on article pages. get vertical. go local.
  • TM INCREDIDEALS™ incrediDEALS™ can be broadcast across comprehensive partner ad networks and through weekly or monthly email blasts. Text links from Region pages lead to a custom landing page. Visitors can call toll-free tracking number. Visitors can click through direct to resort website. get vertical. go local.
  • TM VACATION PACKAGES Comprehensive directory includes rotating Featured Vacation Packages on Worldwide, Nation and State pages. Viewers can inquire by email about packages Viewers click directly to resort and availability. home or packages pages. Toll-free tracking number allows viewers to call property direct. get vertical. go local.
  • TM TRAVEL GUIDE Regional “Stay Here” banners highlight premiere properties. Property text ads appear within relevant content about the region. get vertical. go local.
  • TM DYNAMIC AND CONTEXTUAL E-MAIL MARKETING SPONSORSHIPS get vertical. go local.
  • TM NETWORK Message is broadcast – and tracked –through thousands of global and niche sites dedicated to resort & lodge travel deals. get vertical. go local.
  • TM ANALYTICS get vertical. go local.
  • TM TRACKING Impressions, web site visits, email inquiries, and phone calls for transient & group business. 32868 2152 22 112 get vertical. go local.
  • TM CALL RECORDING Records calls in mp3 format, allowing users to listen to the content of each call. Oct 2, 2008 8:39:39 570.489.8586 Unreviewed 0:59 Dallas, PA get vertical. go local.
  • TM DYNAMICALLY CHANGING PHONE NUMBERS Each online tracking number automatically transfers to your site from your advertisements for complete data on call lead generation. 800 Tracking Technology & Dynamic 800 Technology Example (Notice the 866 number) get vertical. go local.
  • TM Notice the same 866 ResortsandLodges.com® tracking number get vertical. go local.
  • TM CASE STUDIES get vertical. go local.
  • TM Myrtle Beach Hotels gained $1,363,880 in revenue, an ROI of 9.4 to 1, during a one-year VEM Global campaign. get vertical. go local.
  • TM Targeted revenue opportunity for Horseshoe Bay Resort was $250,000; the VEM Global campaign generated 3.5 times that much at $891,000. get vertical. go local.
  • TM In one month, the VEM Global campaign for West Virginia’s legendary Greenbrier resort generated $463,160 in revenue opportunity – an ROI of 24:1. get vertical. go local.
  • TM Nickelodeon Family Suites gained $298,455 in revenue opportunity – nearly 3.5 times the projected target. get vertical. go local.
  • TM For Flying L Guest Ranch, VEM Global projected revenue opportunity of $37,500. The result was $339,405 – more than 9 times the projection. get vertical. go local.
  • TM The VEM Global campaign for Colucci Log Cabins generated $320,150, or 8 times the projected $40,000. get vertical. go local.
  • TM FACTS HotelsorMotels.com is dedicated to the hotel and motel property verticals within the travel and hospitality industries. It reaches a community of group, business and leisure travelers that spans 65 countries around the world, with the United States, Canada, Europe and Asia leading the list. • Access to more than 50 million viewers per month on the partner network. get vertical. go local.
  • TM DOLLARS SPENT ONLINE FOR LEISURE TRAVEL 79 billion 146 billion 2006 2010 get vertical. go local.
  • TM INTERNET USAGE FOR LEISURE TRAVEL 8 out of 10 people taking vacations this year will research their trips online get vertical. go local.
  • TM NETWORK Message is broadcast – and tracked –through thousands of global and niche sites dedicated to resort & lodge travel deals. get vertical. go local.
  • TM HOTELSORMOTELS.COM Comprehensive hotel and motel directory offers searches by map, location and resort name. Useful, informative Top 10 lists are easily accessible from the home page. get vertical. go local.
  • TM DYNAMIC AND CONTEXTUAL PUBLISHING OPPORTUNITIES WITH HOTELSORMOTELS.COM Banner ads positioned on State and Region pages. Platinum contextual ad listing with guaranteed placement. get vertical. go local.
  • TM INCREDIDEALS™ incrediDEALS™ can be broadcast across comprehensive partner ad networks and through weekly or monthly email blasts. Text links from Region and City pages lead to a custom landing page. Visitors can call toll-free tracking number. Visitors can click through direct to hotel website. get vertical. go local.
  • TM VACATION PACKAGES Viewers click directly to resort home or packages pages. Toll-free tracking number allows viewers to call property direct. get vertical. go local.
  • TM ANALYTICS get vertical. go local.
  • TM TRACKING Impressions, web site visits, email inquiries, and phone calls for transient & group business. 32868 2152 22 112 get vertical. go local.
  • TM CALL RECORDING Records calls in mp3 format, allowing users to listen to the content of each call. Oct 2, 2008 8:39:39 570.489.8586 Unreviewed 0:59 Dallas, PA get vertical. go local.
  • TM DYNAMICALLY CHANGING PHONE NUMBERS Each online tracking number automatically transfers to your site from your advertisements for complete data on call lead generation. 800 Tracking Technology & Dynamic 800 Technology Example (Notice the 866 number) get vertical. go local.
  • TM Notice the same 866 tracking number get vertical. go local.
  • TM CASE STUDIES get vertical. go local.
  • TM Targeted revenue opportunity for Horseshoe Bay Resort was $250,000; the VEM Global campaign generated 3.5 times that much at $891,000. get vertical. go local.
  • TM In one month, the VEM Global campaign for West Virginia’s legendary Greenbrier resort generated $463,160 in revenue opportunity – an ROI of 24:1. get vertical. go local.
  • TM Nickelodeon Family Suites gained $298,455 in revenue opportunity – nearly 3.5 times the projected target. get vertical. go local.
  • TM For Saybrook Point Inn & Spa,VEM Global projected revenue opportunity of $50,000. The result was $170,588 – more than 3 times the projection. get vertical. go local.
  • TM FACTS MoreContractors.com is dedicated to providing contracting services to consumers who are researching home and lifestyle improvement projects online. MoreContractors.com is a site of VEM Global™, which creates and acquires vertical websites, maintains a network of thousands of global and niche sites and owns and resells the latest Web and phone tracking technology. Our flagship site alone generates: • More than ten million unique visitors each year • Over 60 million page views per year • Direct access to over 17,000 clients worldwide. more information. more choices. more contractors. get vertical. go local.
  • TM DEMOGRAPHIC HIGHLIGHTS MoreContractors.com serves homeowners and renters primarily consisting of do-it-for-me customers, as well as others buying for personal and family use. MoreContractors.com users are: • Midwestern - among the highest homeownership rates in the U.S. • European American - highest ownership rate of all nationalities • Most likely between ages of 55-64 • Likely to be married couple families get vertical. go local.
  • TM MORECONTRACTORS.COM Comprehensive contractor directory allows searches by map, location and contractor name. Featured Contractors highlight individual businesses on the home page. Useful, informative Top 10 lists present the best contractors by city. get vertical. go local.
  • TM LISTING PAGE Banner ads positioned on State and Region pages. Platinum contextual ad listing with guaranteed placement. get vertical. go local.
  • TM LANDING PAGE Hi-def contractor video Separate listings by promotion. contractor type. Lists of services offered, cities served, products used and affiliations. get vertical. go local.
  • TM MEMBER CENTER Users can save favorite contractors, create and add projects, and submit quote requests. Communication log lets users communicate directly with chosen contractors. get vertical. go local.
  • TM CONTRACTOR SPECIALS Text links from Region and City pages lead to a custom landing page. Visitors can call toll-free tracking number. Visitors can click through direct to the contractor website. get vertical. go local.
  • TM TOP 10 AD PLACEMENT Additional placement and articles specific to the top 10’s by region. get vertical. go local.
  • TM NETWORK Message is broadcast – and tracked - through thousands of global and niche sites dedicated to contractors. get vertical. go local.
  • TM ANALYTICS get vertical. go local.
  • TM TRACKING Impressions, website visits, email inquiries, and phone calls for residential contractor business. 32868 2152 22 112 get vertical. go local.
  • TM CALL RECORDING Records calls in mp3 format, allowing users to listen to the content of each call. Oct 2, 2008 8:39:39 570.489.8586 Unreviewed 0:59 Dallas, PA get vertical. go local.
  • TM DYNAMICALLY CHANGING PHONE NUMBERS Each online tracking number automatically transfers to your site from your advertisements for complete data on call lead generation. 800 Tracking Technology & Dynamic 800 Technology Example (Notice the 866 number) get vertical. go local.
  • TM Notice the same 866 tracking number 866.525.8305 get vertical. go local.