Roanoke Adventure Tourism Workshop, October 19, 2010

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Are you interested in launching an adventure tourism business in Southwest Virginia? Adventure tourism is the fastest growing aspect of tourism throughout the world and this workshop will outline the …

Are you interested in launching an adventure tourism business in Southwest Virginia? Adventure tourism is the fastest growing aspect of tourism throughout the world and this workshop will outline the opportunities, business case examples and provide the steps required to launch a successful adventure tourism business in Southwest Virginia.

The workshop will include an update on the tourism developments underway in the region, hear first hand from business owners who have found success in this industry and learn from professionals in the field of business startup and expansion in Virginia that will provide the steps required to launching a business, marketing, financing and connecting to resources that can jump start your tourism venture.

The workshop is FREE but advanced registration is required.

Due to limited space, special registration preference will be given to new and existing entrepreneurs.

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  • 1. OppOrtunity is knOcking in the rOanOke regiOn Adventure Tourism Wor kshop Interested in starting an adventure tourism business in the Roanoke Region? Outdoor recreation is the fastest growing aspect of tourism throughout the world and this work- shop outlines the opportunities, best practices, and the steps required to launch a successful adventure tourism business. WHEN: October 19, 2010 8:00am - 1:00pm WHERE: Greenfield Education & Training Center (Botetourt County) COST: FREE - advanced registration required - space is limited to 100 - due to limited space preference is given to new & existing entrepreneurs The workshop will include an update on tourism devel- opments in the region. Hear from successful business owners in this industry and learn from professionals in business startups and expansions as they provide the steps to launch, market, and finance a business. Connect to resources that can jump start your tourism venture. www.Vastartup.org 540.473.1167
  • 2. Roanoke Regional Adventure Tourism Workshop October 19, 2010 Greenfield Education & Training Center Agenda - tentative 8:00 a.m. Registration/Continental Breakfast 8:30 a.m. Welcome – Kevin Costello 8:35 a.m. Dignitary Comments – Mary Rae Carter, Deputy Secretary of Commerce and Trade for Rural Economic Development 8:45 a.m. Tourism Development Projects/Marketing Initiatives Update – Randy Rose, Virginia Tourism Corporation (VTC) 9:00 a.m. Regional Tourism Initiatives – Pete Eshelman & Kevin Costello 9:20 a.m. Speakers:  John Mays/Twin River Outfitters (canoe outfitter/lodging)  Gene Nervo/Wilderness Adventure at Eagle Landing (summer camp/group programs/lodging)  Shawn Hash/Tangent Outfitters (river/biking outfitter/guide)  Tom Horsch/Plan B Marketing (bike/shuttle outfitters, lodging) 10: 45 a.m. Question & Answers 11:00 a.m. Break – visit exhibitors 11:15 a.m. Business in the Commonwealth – Sandy Ratliff, Virginia DBA 11:30 a.m. How to Start and Operate a Business – Tom Tanner, SBDC 11:50 a.m. Marketing Assistance & Strategies– Kitty Barker, Virginia Tourism Corporation 12:10 p.m. Financing/Managing Resources – Harvey Brookins, Wachovia Bank 12:25 a.m. Managing Your Risks – Joe Habenicht, Rutherfoord Insurance 12:40 p.m. Other Available Resources - Sandy Ratliff, Virginia DBA 12:55 p.m. Complete Evaluations 1:00 p.m. Adjourn