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Adventure Tourism Entrepreneur And Small Business Workshop [Master Copy]

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Adventure Tourism Entrepreneur Workshop, April 9, 2010 Master PowerPoint

Adventure Tourism Entrepreneur Workshop, April 9, 2010 Master PowerPoint

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  • 1. ADVENTURE TOURISM Entrepreneur and Small Business Workshop
  • 2. Welcome Agenda ADVENTURE TOURISM WORKSHOP Registration Welcome Dignitary Comments Regional Tourism Development Updates Break Hatfield McCoy Trail System Update Adventure Tourism Business Panel Discussion Roundtable Lunch Business in the Commonwealth How to Start and Operate a Business Growing your Business Break Marketing Strategies Financing/Managing Resources Tourism Start up Financing Other Available resources Upcoming Educational Opportunities Conclusion/Surveys
  • 3. Entrepreneur and Small Business Workshop ADVENTURE TOURISM Our Sponsors Buchanan County Dickenson County Lee County Spearhead Russell County Scott County Tazewell County Trailblazers Wise County City of Norton Area Towns Community Leaders
  • 4. ADVENTURE TOURISM Special Guests
  • 5. ADVENTURE TOURISM Regional Tourism Development Update • Heartwood – Todd Christensen, SWHCC Director • Crooked Road – Jonathan Romeo, Interim Exec. Director • ‘Round the Mountain’ – Diana Blackburn, Exec. Director • Virginia Coal Heritage Trail – Linda Tate, Chair • Wilderness Road – Joy Nihil, DBWTA President • Heart of Appalachia – Rita Surratt, Chair • Spearhead Trails – Mark Caruso, SRRA Vice Chair • Fish Va. First – Randy Rose, VTC Dev. Specialist
  • 6. Southwest Virginia Cultural Heritage Commission ADVENTURE TOURISM Todd Christensen - HEARTWOOD
  • 7. ADVENTURE TOURISM Crooked Road
  • 8. ADVENTURE TOURISM Round the Mountain
  • 9. ADVENTURE TOURISM Virginia Coal Heritage Trail
  • 10. ADVENTURE TOURISM Wilderness Road
  • 11. ADVENTURE TOURISM Heart of Appalachia Tourism Authority
  • 12. Spearhead Trails SOUTHWEST REGIONAL RECREATION ADVENTURE TOURISM AUTHORITY Ready for the next Step! Multi-Use Trails for Adventure Tourism and Economic Development
  • 13. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM 15.2-6016. Southwest Regional Recreation Authority established. We are created by statute to establish, operate, and maintain public, multiple use, recreational trails and related facilities that are part of the Southwest Regional Recreation Area, also known as the Spearhead Trails. We are governed by a board of directors that includes appointed representatives of the following jurisdictions in Southwest Virginia:
  • 14. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Tazewell Dickenson City of Buchanan Wise Co. Russell Co. Scott Co. Lee Co. Co. Co. Norton Co. Appointed SRRA Non-Voting Board Board Members Spearhead Trails Executive Director TRAILBLAZERS Steering Committee Equestrian Biking Motorized Hiking Fishing Waterway
  • 15. ADVENTURE TOURISM Spearhead Trails SRRA Board Executive Director (FT) Chief Trail Operations Marketing Office and HR Director Director Director Public Safety (FT) (FT) (FT) (FT) Admin Asst. Rangers Field Tech. HEO Interns (PT) (FT/PT) (PT) (PT) Marketing Retail Sales Asst. Manager (PT) (PT)
  • 16. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Feasibility Study & Comprehensive Plan In April 2009, through grants from the Virginia Tobacco Indemnification and Revitalization Commission and the Motorcycle Industry Council/Specialty Vehicle Institute of America, the Southwest Regional Recreation Authority (SRRA) hired "We Make Things Happen" (WMTH) Corporation to complete a feasibility study and develop a comprehensive plan for the Spearhead Trails initiative. Summit Engineering developed maps and provided assistance.
  • 17. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM 1. Facilitate recreational trails development that will Create economic opportunities for local businesses. 2. We will seek cooperative easements on tracts of private land to create public use trails. 3. We will work with public land holders to assist in the development of trails on public lands that have economic potential for local communities.
  • 18. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Near Perfect Existing Land Owner / Topographic Patterns We have hundreds of miles of coal, gas, and timber roads; yet we do not have one mile of trails for public motorized recreation
  • 19. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Three Regional Initiatives
  • 20. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Economic Impact: Horseback Riding Knott County KY Annual Trail Ride 10,000 people and 7,000 riders this year! Economic Impact on the Region: 0ver $2.3 million This could be happening in SW Virginia
  • 21. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Economic Impact: Canoeing & Boating The Meramec River in Missouri attracts over 8,000 people on a given weekend This could be happening along the Clinch River in Scott, Russell and Wise counties and along the Powell River in the southern portion of Lee County.
  • 22. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Economic Impact: Birding & Wildlife Virginia has the best and most complete Wildlife & Birding Trail System! A small town in Texas marketed bird watching which resulted in 160 new jobs and a 28% increase in sales tax! SW Virginia could include wildlife viewing as part of all their trails and set themselves apart from others.
  • 23. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Black Mountain Trails in East Kentucky The Evarts Trail Head has seen 5 ATV shops open up, 14 new log cabins built, 2 new RV/camps, 31 rental homes and apartments, 3 new restaurants, 2 new car washes, 2 new restaurants, and 61.5 new jobs created.
  • 24. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Economic Impact: Off-Road Vehicles Hatfield-McCoy ATV Trail System is bringing $$’s and creating jobs in West Virginia! Southwest Regional Recreation Authority (SRRA) could potentially generate over a $ million in permit fees and $ millions $ in economic output for the local communities
  • 25. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM This could be happening in SW Virginia
  • 26. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM Southwest Virginia has tremendous potential to become “A Trail Destination” for OHV riders horseback riders, bikers, hikers, canoeists, naturalists and others.
  • 27. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM The Spearhead Trail System could bring an additional $30 million to local economies at a time when economic growth is desperately needed.
  • 28. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM The Spearhead Trail System has the potential to bring 200,000 visitors to the region and to create 300 to 500 new jobs!
  • 29. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM  Acquire Operational and Capital Start up Funds  Establish Spearhead Trails Executive Director Position  Establish Landowner Agreements (Cooperative Easements)  100-300 miles  Conduct entrepreneur workshops throughout the region for Adventure Tourism :  Conduct Hands On Trail Building workshops  Develop Spearhead Trails Operational Policies and Business Plan  Facilitate Business Development in SWVA
  • 30. Spearhead Trails SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! ADVENTURE TOURISM  Hire Key Spearhead Trails Staff  Develop and Implement a Marketing Plan  Open Multiuse Trails Throughout the Region  Work with Public Land Holders to Restore or Create New Trails
  • 31. ADVENTURE TOURISM Fish Virginia First
  • 32. ADVENTURE TOURISM Break
  • 33. ADVENTURE TOURISM The Hatfield-McCoy Trail System
  • 34. Adventure Tourism Business Panel Discussion Shawn Hash - Tangent Outfitters (River / Biking / Outfitter – Guide) ADVENTURE TOURISM
  • 35. Adventure Tourism Business Panel Discussion Linda Hayes - The Inn at River Bend (Lodging) ADVENTURE TOURISM
  • 36. Adventure Tourism Business Panel Discussion Tom Horsh (Biking / Shuttle / Outfitters, Lodging) ADVENTURE TOURISM
  • 37. Adventure Tourism Business Panel Discussion Donnie Turner – Carroll County & Blue Cat on the New (River / Biking Outfitter / Guide) ADVENTURE TOURISM
  • 38. Adventure Tourism Business Panel Discussion Mountain Creek Mountain Rustic Resort ADVENTURE TOURISM
  • 39. Business in the Commonwealth Sandy Ratliff – Department of Business Assistance ADVENTURE TOURISM
  • 40. How to Start and Operate a Business Tim Blankenbechler - SBDC ADVENTURE TOURISM
  • 41. Growing Your Business Steve Willinger, SCORE ADVENTURE TOURISM
  • 42. ADVENTURE TOURISM Break
  • 43. Financing / Managing Resources Scott Peak – Wachovia Bank ADVENTURE TOURISM
  • 44. Tourism Start-Up Financing Becky Nave. Ninth District Development Financing, Inc. ADVENTURE TOURISM
  • 45. Other Available Resources Sandy Ratliff - DBA ADVENTURE TOURISM
  • 46. Upcoming Educational Opportunities Kitty Barker, VTC ADVENTURE TOURISM
  • 47. Surveys Rita Suratt - HOATA ADVENTURE TOURISM
  • 48. Entrepreneur and Small Business Workshop ADVENTURE TOURISM Thanks again to our Sponsors Buchanan County Dickenson County Lee County Spearhead Russell County Scott County Tazewell County Trailblazers Wise County City of Norton Area Towns Community Leaders
  • 49. Conclusion Mark Caruso – Vice Chair SRRA ADVENTURE TOURISM