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VCG Catapult Retail and Leisure marketing support

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  • 1. MARKETING SUPPORT F O R R E TA I L A N D L E I S U R E
  • 2. CONTACT: James Mollard on 01376 533388 or email jamesmollard@vcg-catapult.com SOME OF THE BRANDS WE HAVE WORKED FOR:
  • 3. Based in the UK, VCG has offices and production facilities worldwide, including London, Essex, Manchester, Dublin, Paris, Prague, Los Angeles, and Sydney. Our team specialise in delivering effective B2C marketing communications on behalf of leading Retail and Leisure businesses. At VCG, we are proud to work with some of the most respected and recognisable retail and leisure brands in the world. VCG Catapult is part of the award-winning, design and production group, VCG. 1
  • 4. YOUR GO-TO TEAM Executing brand communications across retail networks and sub brands can be a time consuming if not daunting task. Consistency, cost and agility are always a challenge. We provide our clients with access to turn up / turn down production resource and expertise on tap. We help them create strong visual and verbal language whilst protecting the integrity of the brand whilst applying our knowledge, technology and experience to reform and refine their marketing supply chain. This helps them focus more of their budget on the things that really create value for their brand. “Guys, the result you have achieved is fantastic, we were really concerned about some of the photography but it all looks beautiful. Having Melary and the team in LA made life so much easier for us, we can’t wait to see the copies of Boutique.” VP of Communications Global Hotel Group “We asked a very small number of UK suppliers to join us on this adventure, based on their proven ability. That you agreed to support us so quickly says a lot about our relationship. The effort your team has put in has been amazing and their expertise and commitment have kept us on track when we would otherwise have stumbled.” Chief Operating Officer Convenience and Grocery Retailer 2
  • 5. 3 EFFECTIVE ON-BRAND DESIGN Once a brand or campaign look and feel has been established, creating communications material on a day- to-day basis is often about adapting and translating existing brand assets - integrating new content across various formats and media ready for print or digital production. Our specialist team of designers, brand guardians and proof-readers work together to get the most out of your brand – creating consistent, high-quality materials that bring your message to life and engage your audience. Differentiating your brand through good design can go a long way towards ensuring your audience really wants to hear what you have to say. 3
  • 6. regional adaptation & engagement The majority of our client’s businesses are built around large networks of retail sites spread across the uk, and a number of the brands we work with need to support global operations. Quite often this requires collateral to be localised and this could mean managing multiple changes to contact information or a full translation of content and cultural adaptation of design. our clients use technology developed by our sister company oasis to automate and simplify the workflow needed to create, produce and deliver regionally adapted marketing. a number of the brands we work with use an extension of this technology to empower regional teams to create their own campaigns and respond quickly to local competition, whilst still maintaining central control of the brand and budget. 4
  • 7. 5
  • 8. DIGITAL The digital channel has provided a fantastic opportunity for retail an leisure brands to increase the visibility of their firm, enhance consumer engagement and really drive business development. Increasing the reach of your brand requires a carefully blended mix of marketing channels and a commitment to ensuring visibility is measurable. With the right digital solution relevant, and profitable, visibility can be achieved. Their brands are central to everything our clients do and digital, in all its forms, provides a great platform to engage and promote dialogue and feedback and to build long term profitable relationships. Whether it’s developing a better understanding of how to use social platforms to broadcast knowledge content to a wider and more relevant audience or delivering promotions through digital applications that allow instant feedback on areas of interest or concern, VCG can help. By that we mean we can help you understand the need and opportunity and design, build and execute a digital solution that meets the goals of the immediate project but also blends with existing channels. “Rather than seeing digital marketing as an ‘add on’, marketers need to view it as a discipline that complements the communication mix and should be used to generate leads, engage customers or drive sales, rather than simply generating awareness.” Charisse Tabak 6
  • 9. PHOTOGRAPHY & ILLUSTRATION Here at VCG, we’re proud to offer a fully comprehensive service: from digital photography, illustration and CGI through to retouching, colour proofing and file management. Alongside first-rate customer service, we pride ourselves on the quality and consistency of our work. We’re very flexible. Our many years experience means we can provide solutions for all manner of requests. Whether it’s a bespoke illustration, image retouching, pack or group shots, we’ll go the extra mile to meet your expectations. At VCG we work on a wide range of projects and not only can we offer product shots, we also have extensive experience in art direction and co-ordinating photoshoots. 7
  • 10. MARKETING SUPPLY CHAIN MANAGEMENT Even the greatest concept, if badly executed, is doomed to failure. Budgets get blown, deadlines missed and brands undermined in campaigns that are poorly planned and managed. Our clients often don’t have the resource or expertise within their team to devote time to collate commercial date, plan campaign schedules and budgets and deal with all the changes and challenges that always occur once a concept goes live. Unusually for an agency with a strong creative pedigree, VCG Catapult has a heritage in both the manufacturing and logistics sectors. Our clients look to this expertise to ensure that they are working with the right suppliers, paying the right costs and making sure that the journey from design to delivery is as smooth and efficient as it is possible to be. Whilst they are always focussed on driving out waste and driving down cost our operations team also act as guardians for our client’s brands applying award winning colour management expertise to ensure every production is executed to the highest standards that champion, not compromise, the concept and the brand. 8
  • 11. Commercial and technical optimisation VCG’s service goes well beyond the basic print management model you may have previously experienced. We are able to review our clients printed communication from a manufacturers’ perspective but as the customers advocate. We bring new approaches to the old challenges of diminishing budgets and higher expectations. We make sense of how emerging technology and production techniques can be applied to create value and improve the way in which print works as part of the communication mix. Increasing opportunity Savings realised through commercial and technical optimisation - or indeed through any of our other services, such as process improvement or artwork automation - can be reinvested into additional marketing activity, thereby driving increased sales. Which means your ROI keeps getting better. Enhancing design By providing access to the latest in innovation, formats and technologies, our print team helps our designers to ensure that creative concepts always make the most of the printed medium. Resulting in more engaging and more effective communications. Technology and support From online ordering, help desks and distribution control through to asset management, artwork automation, multi-tiered content management and approval systems and comprehensive project management. We can provide a suite of technology and solutions to drive efficiency and ensure quality of delivery every step of the way. Environmental awareness Supporting clients’ environmental and CSR policies plays an increasingly important role in VCG’s service. Waste reduction is automatically a major consideration for us in any solution proposed, and we are happy to offer options utilising green technologies as well sustainable and carbon neutral alternatives wherever required. 9
  • 12. HOW CAN WE HELP YOU TODAY? Whatever support you need right now, we’re happy to have a no-obligation, confidential chat as to how we could help. Please call James Mollard on 01376 533055 or email sales@vcg-catapult.com