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Summary Visual Business Analytics Study 2012
 

Summary Visual Business Analytics Study 2012

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BLUEFORTE GmbH conducted the Visual Business Analytics Study 2012 in cooperation with Fraunhofer Institute for Computer Graphics Research and TDWI Germany e.V. ...

BLUEFORTE GmbH conducted the Visual Business Analytics Study 2012 in cooperation with Fraunhofer Institute for Computer Graphics Research and TDWI Germany e.V.
The aim of the survey is to gain a better understanding of how "data visualization within business communication" is perceived in companies and how it meets the associated challenges.
The online questionnaire was completed during the period from 16.10.2012 to 06.11.2012 from 311 participants.

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    Summary Visual Business Analytics Study 2012 Summary Visual Business Analytics Study 2012 Document Transcript

    • SUMMARY VISUAL BUSINESS ANALYTICS STUDY 2012 THE TOP 10 RESULTS OF THE STUDY STANDARD v 3-D 2-D NON ID prefer a plain and simple visualization in diagrams. This also applies to the design of dashboards as the proportion is .73 % 95 % In addition of the participants prefer this type for presenting market The column and bar chart belongs with to the most popular chart types. shares. 59 % 96 % With a popularity of the pie chart is the least popular chart type. However, according to the participants the pie chart is one of the most frequently used charts in their companies. 01 % 64 % charts and tables within their reporting. of companies do not have a visualization guideline for the development of favor individually shown diagrams in dashboards against a combined variant. 60 % Viewers of visualizations showed in 2-D perceive proportions better than in 3-D. 7 times
    • v use their dashboards on mobile devices as well. 36 %71 % of companies use dashboards in reporting. Of these companies In this context of these participants keep the topic Visual Analytics for91 % 50 % rank the topic Big Data as relevant to very relevant for a company. important to very important. between 1 to 20 employees in this field. 61 % of companies, which are already using visual analytics methods, employ Only of the participants say that visualization is absolutely unimportant in reports and presentations. 4 % CONTACT All values are rounded. participants 37 % User companies 35 % Consulting companies 3 % Universities 19 % Software vendors 6 % Other 53 % SMEs (max. 500 E) 47 % Large company 15 % Receiver 12 % neither 73 % Creators311 Andreas Wiener Management Consultant BLUEFORTE GmbH Mobile: +49 162 1083 105 Andreas.Wiener@blueforte.com Kai-Uwe Stahl Management Consultant BLUEFORTE GmbH Mobile: +49 162 1083 107 Kai-Uwe.Stahl@blueforte.com FURTHER INFORMATION Blog visualbablog.wordpress.com YouTube Channel youtube.com/user/GoodDataViz Facebook Fanpage facebook.com/pages/VISUAL-BUSINESS-ANALYTICS Twitter @AndreasWiener @KaiUweStahl