How to get the most   out of your appsNatalia KondakovaVAS Forum 2012St.Petersburg
Company overview•     Headquarters in London•     Offices in Sunnyvale, CA and Ukraine•     Funded by private and venture ...
What is the Marmalade SDK?Marmalade SDK is a powerful cross-platform SDK for the efficientdevelopment of richer games and ...
26-Nov-12   ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved.   4
The cross-platform tool of choice
Which platforms are being    targeted?26-Nov-12      ©2012 Marmalade. Trademarks belong to their respective owners. All ri...
Which platforms … ?
Where to?                                 Where                                  to? 26-Nov-12   ©2012 Marmalade. Trademar...
Top Categories: iPhone versus iPad50%45%40%35%30%25%20%15%                                      iPad10% 5%                ...
Take contenteverywherewithMarmalade 26-Nov-12     ©2012 Marmalade. Trademarks belong to their respective owners. All right...
Why with Marmalade?26-Nov-12    ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved.   13
Developer               TV   HTML5               Desktop    C++               Mobile Java script
Marmalade partner eco-system
Case Studies26-Nov-12    ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved.   16
Case Studies: Cut the Rope                                                                                • Cut the Rope w...
Title                                                                                                                    P...
Title                                                                                                                     ...
Richer apps areThank you!Natalia KondakovaBusiness Development Manager in CIS and EMEAM: +38 (063) 386 7337E: natalia.kond...
How to get the most out of your apps (Natalia Kondakova, Business Development Manager in CIS and EMEA, Marmalade)
How to get the most out of your apps (Natalia Kondakova, Business Development Manager in CIS and EMEA, Marmalade)
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How to get the most out of your apps (Natalia Kondakova, Business Development Manager in CIS and EMEA, Marmalade)

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Mobile VAS & Apps Conference, 2012, Sankt Petersburg

Mobile applications (non-gaming) and infrastructure for mobile applications (marketplaces, development, marketing, monetization)

How to get the most out of your apps (Natalia Kondakova, Business Development Manager in CIS and EMEA, Marmalade)


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How to get the most out of your apps (Natalia Kondakova, Business Development Manager in CIS and EMEA, Marmalade)

  1. 1. How to get the most out of your appsNatalia KondakovaVAS Forum 2012St.Petersburg
  2. 2. Company overview• Headquarters in London• Offices in Sunnyvale, CA and Ukraine• Funded by private and venture capital (ARM)• SDK launched in Q4’09• 1,000s developers & 1,000s apps on app stores• We don’t see fragmentation as a problem, we see it as the opposite more platforms = more possibilities26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 2
  3. 3. What is the Marmalade SDK?Marmalade SDK is a powerful cross-platform SDK for the efficientdevelopment of richer games and apps for mobile, desktop and SmartTV platforms. Marmalade is highly CROSS-PLATFORM Marmalade is also FAST, FLEXIBLE and OPEN
  4. 4. 26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 4
  5. 5. The cross-platform tool of choice
  6. 6. Which platforms are being targeted?26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 6
  7. 7. Which platforms … ?
  8. 8. Where to? Where to? 26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 8
  9. 9. Top Categories: iPhone versus iPad50%45%40%35%30%25%20%15% iPad10% 5% iPhone 0% 9
  10. 10. Take contenteverywherewithMarmalade 26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 12
  11. 11. Why with Marmalade?26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 13
  12. 12. Developer TV HTML5 Desktop C++ Mobile Java script
  13. 13. Marmalade partner eco-system
  14. 14. Case Studies26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 16
  15. 15. Case Studies: Cut the Rope • Cut the Rope was originally developed using the iPhone SDK. Porting to Marmalade took just a couple of weeks – and was then delivered to BlackBerry, LG Smart TV and beyond. Cut the Rope by Zeptolabs26-Nov-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 17
  16. 16. Title Publisher Veronica Magazine Veronica Uitgeverij Description iOS Stats The most complete film and TV Guide for iPad. Never • #1 overall app in the Netherlands miss a single episode of your favourite TV shows with • Top 5 Entertainment app in 4 difference Veronica’s fantastic TV guide app. With up to date TV listings and over 30,000 reviews with the Veronica countries Magazine TV app you get a complete TV program • Over 200,000 downloads overview. • Featured as a New & Noteworthy free app Watch Video | View on App Store© 2012 Marmalade, Confidential & Proprietary. Trademarks belong to their respective owners. All rights reserved.
  17. 17. Title Publisher Twheel Fluid Interaction Description iOS Stats “Twheel is fun, pretty fantastic and Twitter -(r)evolved! Twheel is an award-winning • #51 What’s Hot in Finland free (for now) – check it out!” 10,000 Twitter client with a twist! Twheel is optimized for the • Rank of 10 or greater reached in 1 country on human brain to make discovery in your social feed Words social Networking sites effective, efficient and fun. Twheel visualizes • Rank of 100 or greater reached in 22 countries on “We do love the Twheel client” relevance of the tweets in your feed so you can social networking sites quickly find the most relevant stuff from the noise! VentureBeat Watch Video | View on App Store© 2012 Marmalade, Confidential & Proprietary. Trademarks belong to their respective owners. All rights reserved.
  18. 18. Richer apps areThank you!Natalia KondakovaBusiness Development Manager in CIS and EMEAM: +38 (063) 386 7337E: natalia.kondakova@marmalademail.com

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