0
TALENT FRIENDLY ZONE

E NT
TA L D LY
I EN
FR

ON E
Z

PERSONAL
BRANDING

A STUDENT'S GUIDE ograph
Spotlight on
Personal Branding

PERSONAL BRANDING
PERSONAL BRANDING
PERSONAL BRANDING
●
●
●
●
●
●
●
●

What Personal Branding is
And What it is not !
Connected Generation
Link with Talent Ma...
What is
PERSONAL
BRANDING?
PERSONAL BRANDING
PERSONAL BRANDING
Back to the origins

My branding
was painful

It all started
With Cattle Branding
Back to the origins

My branding
was painful

Cattle breeders put their
prints on their own stock
In the business era

CORPORATE

BRANDING
Firms started to use a
company's name as a product
brand name
The War for Talents

BEST
PLACE
TO WORK
Then firms starded to use
CORPORATE BRANDING
to attract TALENTS
PERSONAL BRANDING
PERSONAL BRANDING

ND I N G
N A L BRA
PE R S O

CHARITY BEGINS AT HOME:

Personal Branding
is a principl...
PERSONAL BRANDING
PERSONAL BRANDING

ND I N G
N A L BRA
PE R S O

It is Corporate

Branding
Democratized
PERSONAL BRANDING
PERSONAL BRANDING

ND I N G
N A L BRA
PE R S O

It is like being
the Entrepreneur

of Your Self
PERSONAL BRANDING
PERSONAL BRANDING

ND I N G
N A L BRA
PE R S O

The Principle:

Deal with your
own reputation
Don't let
...
PERSONAL BRANDING
PERSONAL BRANDING

ND I N G
N A L BRA
PE R S O

The Principle:

Manage your
own digital
presence
JUST BE
YOUR OWN

ADVOCATE!
PERSONAL BRANDING
PERSONAL BRANDING
WHAT PERSONAL
BRANDING IS NOT
It has nothing to do
with exhibitionism:

Personal Branders are
not feeding voyeurism
addict...
WHAT PERSONAL
BRANDING IS NOT
It has nothing to do
with egocentrism:

Personal Branders are
not self-centered
egotists.The...
WHAT PERSONAL
BRANDING IS NOT
It has nothing to do
with Mr-Know-It-All:

True Personal Branders
don't try to show off.
The...
AL
IT S
I G VE
D I
AT
N

DIGITAL

NATIVES
Both the Y and Z Generations
are concerned
with Personal Branding :
●

●

Millenials grew up with Net &
Tech Devices
Gen Z...
AND

SO
PERSONAL BRANDING
PERSONAL BRANDING

WHAT?
In the war for
Talents (HR)

your personal
brand is your
best asset
PERSONAL BRANDING
PERSONAL BRANDING
TALENT MANAGEMENT
TALENT
MANAGEMENT

TALENT
MANAGEMENT

TALENT
MANAGEMENT

TALENT MANAGEMENT deals
with detecting, hiring,...
TALENT MANAGEMENT
TALENT
MANAGEMENT

TALENT
MANAGEMENT

TALENT
MANAGEMENT

So do schools!

So if you consider to be
an app...
Show how creative
you are:

post your
stuff and
keep sharing!
PERSONAL BRANDING
PERSONAL BRANDING
ro
Ze
os
oz
B

ZERO BOZOS!
You'll never
have a second
chance to make

a first good
impression
PERSONAL BRANDING
PERSONAL BRANDING
PERSONAL BRANDING
PERSONAL BRANDING

START SMALL
Create online
profiles you are
sure to manage
on a daily or
at least regular
basis
PERSONAL BRANDING
PERSONAL BRANDING
POST GOOD
CONTENT

START SMALL
BUT KEEP SHARING
VALUABLE CONTENT
Consider your Facebook
wall as an e-portfolio
●
Microblog...
PERSONAL BRANDING
PERSONAL BRANDING

A FEW TIPS
STAY
POSITIVE OR
STAY SILENT
refrain from
criticizing
PERSONAL BRANDING
PERSONAL BRANDING
RESTRAIN
YOURSELF
10% of self-promotion

for

90% of CONTENT!
PERSONAL BRANDING
PERSONAL BRANDING
BE COHERENT
AND PRIZE
HONESTY
Don't overdo
A showroom is not
a cheat fair
PERSONAL BRANDING
PERSONAL BRANDING
BE AUTHENTIC
Be yourself
If you play the
great pretender's
role, people will
play the big
withdrawer's role
PERSONAL BRAND...
LET OTHERS
INSPIRE YOU
FOLLOW PEOPLE OF
INTEREST
Share Their Stuff @
Your Own e-Places
PERSONAL BRANDING
PERSONAL BRANDING
MAKE LINKS
between your
different accounts
and profiles:
they must echo one
another
PERSONAL BRANDING
PERSONAL BRANDING
These 3 Rules

Be
Yourself

Make your
own stuff

Keep
Sharing

Must U Keep in Mind
PERSONAL BRANDING
PERSONAL BRANDING

STRATEGIC TOOLS
L K IT
TO O

Use Hashtags
Let your stuff a
chance to be
searched thanks
to categorization
index

Give LIKES

Show you care...
TALENT FRIENDLY ZONE

N AL
R SO NG
PE DI
RA N
B
E

Z ON

WANT
TO GO
FURTHER ?
 

ograph
WEBOGRAPHY

Webography

PERSONAL BRANDING
PERSONAL BRANDING

Webograph
GUY KAWASAKI's advice
Y
WEBOGRAPH

http://fr.slideshare.net/HubSpot/guy-kawasaki-slideshare-2013?sf19015713=1&sf19095188=1...
Peter Montoya
The Personal
Branding
Phenomenon

Peter Montoya
The Brand
Called You

Wilson &
Bluementhal
Managing
Brand Yo...
BE
YOUR OWN
ADVOCATE!
PERSONAL BRANDING
PERSONAL BRANDING
Create stuff
Enjoy yourself

Keep sharing
PERSONAL BRANDING
PERSONAL BRANDING
It's all
UP TO YOU NOW

PERSONAL BRANDING
PERSONAL BRANDING
Upcoming SlideShare
Loading in...5
×

PERSONAL BRANDING a student's guide

874

Published on

Personal Branding : a student's guide.
Musical version @ : http://youtu.be/8UQC-m9ZMuw

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
874
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
47
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "PERSONAL BRANDING a student's guide"

  1. 1. TALENT FRIENDLY ZONE E NT TA L D LY I EN FR ON E Z PERSONAL BRANDING A STUDENT'S GUIDE ograph
  2. 2. Spotlight on Personal Branding PERSONAL BRANDING PERSONAL BRANDING
  3. 3. PERSONAL BRANDING ● ● ● ● ● ● ● ● What Personal Branding is And What it is not ! Connected Generation Link with Talent Management Start Small A few tips Strategic Tools To go further PERSONAL BRANDING PERSONAL BRANDING
  4. 4. What is PERSONAL BRANDING? PERSONAL BRANDING PERSONAL BRANDING
  5. 5. Back to the origins My branding was painful It all started With Cattle Branding
  6. 6. Back to the origins My branding was painful Cattle breeders put their prints on their own stock
  7. 7. In the business era CORPORATE BRANDING Firms started to use a company's name as a product brand name
  8. 8. The War for Talents BEST PLACE TO WORK Then firms starded to use CORPORATE BRANDING to attract TALENTS
  9. 9. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O CHARITY BEGINS AT HOME: Personal Branding is a principle of SELF-MANAGEMENT
  10. 10. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O It is Corporate Branding Democratized
  11. 11. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O It is like being the Entrepreneur of Your Self
  12. 12. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O The Principle: Deal with your own reputation Don't let others do
  13. 13. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O The Principle: Manage your own digital presence
  14. 14. JUST BE YOUR OWN ADVOCATE! PERSONAL BRANDING PERSONAL BRANDING
  15. 15. WHAT PERSONAL BRANDING IS NOT It has nothing to do with exhibitionism: Personal Branders are not feeding voyeurism addicts with their own self.
  16. 16. WHAT PERSONAL BRANDING IS NOT It has nothing to do with egocentrism: Personal Branders are not self-centered egotists.They are just giving their own picture of themselves
  17. 17. WHAT PERSONAL BRANDING IS NOT It has nothing to do with Mr-Know-It-All: True Personal Branders don't try to show off. They don't have an opinion on each and every subject.
  18. 18. AL IT S I G VE D I AT N DIGITAL NATIVES
  19. 19. Both the Y and Z Generations are concerned with Personal Branding : ● ● Millenials grew up with Net & Tech Devices Gen Z are truly Digital Natives Spotlight on Connected Generations
  20. 20. AND SO PERSONAL BRANDING PERSONAL BRANDING WHAT?
  21. 21. In the war for Talents (HR) your personal brand is your best asset PERSONAL BRANDING PERSONAL BRANDING
  22. 22. TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT deals with detecting, hiring, and retaining talented people. HR professionals search the web for talent, and ● consult candidates' Facebook profiles , ● Twitter microblogging accounts, or ● Linkedin profiles.
  23. 23. TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT So do schools! So if you consider to be an applicant any time soon you'd better : ● Post the right stuff on your Facebook profile , ● Start microblogging on Twitter, or even ● Register for a Linkedin profile (if you're of age!) So that your profile looks mature enough and somewhat professional.
  24. 24. Show how creative you are: post your stuff and keep sharing! PERSONAL BRANDING PERSONAL BRANDING
  25. 25. ro Ze os oz B ZERO BOZOS!
  26. 26. You'll never have a second chance to make a first good impression PERSONAL BRANDING PERSONAL BRANDING
  27. 27. PERSONAL BRANDING PERSONAL BRANDING START SMALL
  28. 28. Create online profiles you are sure to manage on a daily or at least regular basis PERSONAL BRANDING PERSONAL BRANDING
  29. 29. POST GOOD CONTENT START SMALL BUT KEEP SHARING VALUABLE CONTENT Consider your Facebook wall as an e-portfolio ● Microblog on Twitter, and further others' interesting tweets ● Post videos on Youtube ● Post presentations on Slideshare ● SHARE YOUR OWN STUFF ACKNOWLEDGE OTHERS' TALENT Give LIKES and when people like your content, try to return the favor!
  30. 30. PERSONAL BRANDING PERSONAL BRANDING A FEW TIPS
  31. 31. STAY POSITIVE OR STAY SILENT refrain from criticizing PERSONAL BRANDING PERSONAL BRANDING
  32. 32. RESTRAIN YOURSELF 10% of self-promotion for 90% of CONTENT! PERSONAL BRANDING PERSONAL BRANDING
  33. 33. BE COHERENT AND PRIZE HONESTY Don't overdo A showroom is not a cheat fair PERSONAL BRANDING PERSONAL BRANDING
  34. 34. BE AUTHENTIC Be yourself If you play the great pretender's role, people will play the big withdrawer's role PERSONAL BRANDING PERSONAL BRANDING
  35. 35. LET OTHERS INSPIRE YOU FOLLOW PEOPLE OF INTEREST Share Their Stuff @ Your Own e-Places PERSONAL BRANDING PERSONAL BRANDING
  36. 36. MAKE LINKS between your different accounts and profiles: they must echo one another PERSONAL BRANDING PERSONAL BRANDING
  37. 37. These 3 Rules Be Yourself Make your own stuff Keep Sharing Must U Keep in Mind
  38. 38. PERSONAL BRANDING PERSONAL BRANDING STRATEGIC TOOLS
  39. 39. L K IT TO O Use Hashtags Let your stuff a chance to be searched thanks to categorization index Give LIKES Show you care! Always be sincere and authentic Share your insights and post comments. Not because you have something to say, but because this has to be said.
  40. 40. TALENT FRIENDLY ZONE N AL R SO NG PE DI RA N B E Z ON WANT TO GO FURTHER ?   ograph
  41. 41. WEBOGRAPHY Webography PERSONAL BRANDING PERSONAL BRANDING Webograph
  42. 42. GUY KAWASAKI's advice Y WEBOGRAPH http://fr.slideshare.net/HubSpot/guy-kawasaki-slideshare-2013?sf19015713=1&sf19095188=1 JILL CELESTE's website http://socialmediatoday.com/jillceleste/1830401/8-important-elements-include-yourpersonal-branding-website Y WEBOGRAPH JANE HEART's presentations http://fr.slideshare.net/janehart/the-social-learning-revolution-what-it-means-for-highereducation?utm_source=slideshow&utm_medium=ssemail&utm_campaign=upload_digest www.YourBrandingPower.com Y WEBOGRAPH Business to Community http://www.business2community.com/content-marketing/why-you-need-contentmarketing-for-personal-branding-0566195 CURATION Y WEBOGRAPH http://domcrincoli.com/curation-collaboration-crowdsourcing-oh-my-3-wayscommunicators-can-add-value/
  43. 43. Peter Montoya The Personal Branding Phenomenon Peter Montoya The Brand Called You Wilson & Bluementhal Managing Brand You S.Chritton Personal Branding For Dummies Cecile Dejoux Talent Management BIBLIOGRAPHY
  44. 44. BE YOUR OWN ADVOCATE! PERSONAL BRANDING PERSONAL BRANDING
  45. 45. Create stuff Enjoy yourself Keep sharing PERSONAL BRANDING PERSONAL BRANDING
  46. 46. It's all UP TO YOU NOW PERSONAL BRANDING PERSONAL BRANDING
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×