PERSONAL BRANDING a student's guide

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Personal Branding : a student's guide.

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PERSONAL BRANDING a student's guide

  1. 1. TALENT FRIENDLY ZONE E NT TA L D LY I EN FR ON E Z PERSONAL BRANDING A STUDENT'S GUIDE ograph
  2. 2. Spotlight on Personal Branding PERSONAL BRANDING PERSONAL BRANDING
  3. 3. PERSONAL BRANDING ● ● ● ● ● ● ● ● What Personal Branding is And What it is not ! Connected Generation Link with Talent Management Start Small A few tips Strategic Tools To go further PERSONAL BRANDING PERSONAL BRANDING
  4. 4. What is PERSONAL BRANDING? PERSONAL BRANDING PERSONAL BRANDING
  5. 5. Back to the origins My branding was painful It all started With Cattle Branding
  6. 6. Back to the origins My branding was painful Cattle breeders put their prints on their own stock
  7. 7. In the business era CORPORATE BRANDING Firms started to use a company's name as a product brand name
  8. 8. The War for Talents BEST PLACE TO WORK Then firms starded to use CORPORATE BRANDING to attract TALENTS
  9. 9. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O CHARITY BEGINS AT HOME: Personal Branding is a principle of SELF-MANAGEMENT
  10. 10. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O It is Corporate Branding Democratized
  11. 11. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O It is like being the Entrepreneur of Your Self
  12. 12. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O The Principle: Deal with your own reputation Don't let others do
  13. 13. PERSONAL BRANDING PERSONAL BRANDING ND I N G N A L BRA PE R S O The Principle: Manage your own digital presence
  14. 14. JUST BE YOUR OWN ADVOCATE! PERSONAL BRANDING PERSONAL BRANDING
  15. 15. WHAT PERSONAL BRANDING IS NOT It has nothing to do with exhibitionism: Personal Branders are not feeding voyeurism addicts with their own self.
  16. 16. WHAT PERSONAL BRANDING IS NOT It has nothing to do with egocentrism: Personal Branders are not self-centered egotists.They are just giving their own picture of themselves
  17. 17. WHAT PERSONAL BRANDING IS NOT It has nothing to do with Mr-Know-It-All: True Personal Branders don't try to show off. They don't have an opinion on each and every subject.
  18. 18. AL IT S I G VE D I AT N DIGITAL NATIVES
  19. 19. Both the Y and Z Generations are concerned with Personal Branding : ● ● Millenials grew up with Net & Tech Devices Gen Z are truly Digital Natives Spotlight on Connected Generations
  20. 20. AND SO PERSONAL BRANDING PERSONAL BRANDING WHAT?
  21. 21. In the war for Talents (HR) your personal brand is your best asset PERSONAL BRANDING PERSONAL BRANDING
  22. 22. TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT deals with detecting, hiring, and retaining talented people. HR professionals search the web for talent, and ● consult candidates' Facebook profiles , ● Twitter microblogging accounts, or ● Linkedin profiles.
  23. 23. TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT TALENT MANAGEMENT So do schools! So if you consider to be an applicant any time soon you'd better : ● Post the right stuff on your Facebook profile , ● Start microblogging on Twitter, or even ● Register for a Linkedin profile (if you're of age!) So that your profile looks mature enough and somewhat professional.
  24. 24. Show how creative you are: post your stuff and keep sharing! PERSONAL BRANDING PERSONAL BRANDING
  25. 25. ro Ze os oz B ZERO BOZOS!
  26. 26. You'll never have a second chance to make a first good impression PERSONAL BRANDING PERSONAL BRANDING
  27. 27. PERSONAL BRANDING PERSONAL BRANDING START SMALL
  28. 28. Create online profiles you are sure to manage on a daily or at least regular basis PERSONAL BRANDING PERSONAL BRANDING
  29. 29. POST GOOD CONTENT START SMALL BUT KEEP SHARING VALUABLE CONTENT Consider your Facebook wall as an e-portfolio ● Microblog on Twitter, and further others' interesting tweets ● Post videos on Youtube ● Post presentations on Slideshare ● SHARE YOUR OWN STUFF ACKNOWLEDGE OTHERS' TALENT Give LIKES and when people like your content, try to return the favor!
  30. 30. PERSONAL BRANDING PERSONAL BRANDING A FEW TIPS
  31. 31. STAY POSITIVE OR STAY SILENT refrain from criticizing PERSONAL BRANDING PERSONAL BRANDING
  32. 32. RESTRAIN YOURSELF 10% of self-promotion for 90% of CONTENT! PERSONAL BRANDING PERSONAL BRANDING
  33. 33. BE COHERENT AND PRIZE HONESTY Don't overdo A showroom is not a cheat fair PERSONAL BRANDING PERSONAL BRANDING
  34. 34. BE AUTHENTIC Be yourself If you play the great pretender's role, people will play the big withdrawer's role PERSONAL BRANDING PERSONAL BRANDING
  35. 35. LET OTHERS INSPIRE YOU FOLLOW PEOPLE OF INTEREST Share Their Stuff @ Your Own e-Places PERSONAL BRANDING PERSONAL BRANDING
  36. 36. MAKE LINKS between your different accounts and profiles: they must echo one another PERSONAL BRANDING PERSONAL BRANDING
  37. 37. These 3 Rules Be Yourself Make your own stuff Keep Sharing Must U Keep in Mind
  38. 38. PERSONAL BRANDING PERSONAL BRANDING STRATEGIC TOOLS
  39. 39. L K IT TO O Use Hashtags Let your stuff a chance to be searched thanks to categorization index Give LIKES Show you care! Always be sincere and authentic Share your insights and post comments. Not because you have something to say, but because this has to be said.
  40. 40. TALENT FRIENDLY ZONE N AL R SO NG PE DI RA N B E Z ON WANT TO GO FURTHER ?   ograph
  41. 41. WEBOGRAPHY Webography PERSONAL BRANDING PERSONAL BRANDING Webograph
  42. 42. GUY KAWASAKI's advice Y WEBOGRAPH http://fr.slideshare.net/HubSpot/guy-kawasaki-slideshare-2013?sf19015713=1&sf19095188=1 JILL CELESTE's website http://socialmediatoday.com/jillceleste/1830401/8-important-elements-include-yourpersonal-branding-website Y WEBOGRAPH JANE HEART's presentations http://fr.slideshare.net/janehart/the-social-learning-revolution-what-it-means-for-highereducation?utm_source=slideshow&utm_medium=ssemail&utm_campaign=upload_digest www.YourBrandingPower.com Y WEBOGRAPH Business to Community http://www.business2community.com/content-marketing/why-you-need-contentmarketing-for-personal-branding-0566195 CURATION Y WEBOGRAPH http://domcrincoli.com/curation-collaboration-crowdsourcing-oh-my-3-wayscommunicators-can-add-value/
  43. 43. Peter Montoya The Personal Branding Phenomenon Peter Montoya The Brand Called You Wilson & Bluementhal Managing Brand You S.Chritton Personal Branding For Dummies Cecile Dejoux Talent Management BIBLIOGRAPHY
  44. 44. BE YOUR OWN ADVOCATE! PERSONAL BRANDING PERSONAL BRANDING
  45. 45. Create stuff Enjoy yourself Keep sharing PERSONAL BRANDING PERSONAL BRANDING
  46. 46. It's all UP TO YOU NOW PERSONAL BRANDING PERSONAL BRANDING

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