Social Media Overview

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  • Here’s a link to the ’social media is not a fad video’ http://www.youtube.com/watch?v=VInXr2Sl2ao
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  • Supports: As a result of social media – and the direct or indirect influence of social media marketers – today, consumers are as likely – or more likely – to make buying decisions based on what they read and see in platforms we call "social" but only if presented by someone they have come to trust.
  • Social Media Overview

    1. 1. "Why a social media strategy is so important in this decade!" Claire Wozencroft V8Media 01432 268175 | www.v8media.co.uk | claire@v8media.co.uk
    2. 2.        
    3. 3. What is social media? Social media is a way to transmit and share information with a broad audience. Everyone has the opportunity to create and distribute. Social networking … ? On the other hand, social networking is an act of engagement.                
    4. 4. Join the conversation
    5. 5.         <ul><li>Why use social media? </li></ul><ul><li>To get closer to your customers or potential customers </li></ul><ul><li>To engage and interact </li></ul><ul><li>To listen and learn </li></ul><ul><li>To establish yourself as an expert online </li></ul><ul><li>To gain trust and support </li></ul>
    6. 6.         Social media matters As a result of social media (and the direct or indirect influence of social media marketers) consumers are more likely to make buying decisions based on what they read and see in platforms we call &quot;social&quot; - but only if presented by someone they have come to trust. - Seth Godin
    7. 7.         <ul><li>Hub & spoke social media model </li></ul><ul><li>One of the biggest challenges with social media is consistently posting good quality content that engages and inspires your target audience </li></ul><ul><li>Blogs are a great place to start … </li></ul>
    8. 8.         <ul><li>Benefits of blogging </li></ul><ul><li>Establish thought leadership </li></ul><ul><li>Increase traffic to websites as blogs can be optimised for keywords </li></ul><ul><li>Help build links to corporate web sites and improve your search engine ranking </li></ul><ul><li>Present the softer, friendlier side to your company </li></ul><ul><li>Build brand awareness </li></ul><ul><li>Relational Marketing </li></ul><ul><li>Position yourself as an expert </li></ul><ul><li>Low Cost </li></ul>
    9. 9. Focus your thoughts It is becoming apparent that blogging is beneficial to your company (even if no one other than your cat reads it). One of the biggest benefits to blogging is the process of thinking of what to say. It forces you to focus your thoughts for the company - whether it’s explaining complicated ideas in three simple paragraphs, justifying why you did something, what you hope for, what you stand for etc. Blogging shows an willingness to engage, even if you're just joining a tiny part of the conversation.
    10. 10. <ul><li>Getting your blog started </li></ul><ul><li>Where to put your blog? </li></ul><ul><li>Your objectives </li></ul><ul><li>Branding </li></ul><ul><li>The focus </li></ul><ul><li>The message/s </li></ul><ul><li>Who will be involved? </li></ul><ul><li>How/when/why? </li></ul>
    11. 11.         How your blog and website can work as a team Blog Website
    12. 12.         Get creative and be inspiring
    13. 13.         Benefits of Facebook Branding Customer Engagement Drive Web traffic Reputation Management Acquisition of new customers Generation of Business Leads Customer retention Virtual marketing Brand Awareness Customer feedback Business Humanisation Targeted Advertising Option
    14. 14. Get instant feedback about your products and/or services Benefits of Twitter Increase brand awareness Keep up with the latest industry trends Promote your blog content, videos, presentations, etc. Drive website traffic Gather real-time competitive intelligence Monitor your brand reputation Support your recruiting efforts Boost your website SEO
    15. 15. Finding new clients A great networking tool A promotion tool Links to your website or a blog Recommendations Ideal for SEO Advertising Recruitment Keeping in touch. Answers to questions Keep an eye on the competition Benefits of LinkedIn
    16. 16. Hootsuite – bringing the pieces together <ul><li>A free to use social media toolbox </li></ul><ul><li>Manage multi social media profiles including Twitter, Facebook, LinkedIn, Wordpress - all from under one roof </li></ul><ul><li>Can easily update an individual channel or all of your platforms </li></ul><ul><li>Great for monitoring conversation and keywords </li></ul><ul><li>Can track brand mentions </li></ul>
    17. 17. 014321 268175 | [email_address] | www.v8media.co.uk

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