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Web Design - it’s
not what they told
you
             Uzi Shmilovici
             Co-CEO
Statements




       Retail                   TV




                 Touchpoints
Internet                             Pr...
Statements




       Retail                       TV


                   Attracting bigger
                 = marketing ...
?

But why?
Everyone. Anytime. Anywhere.
Everything is measurable
The web2.0 revolution
Interactive Experiences
E

Brands using the
web
!

The designer’s
role
1992
1994
1998
2003
2008
!

The three
ingredients:
Visual
Interface




what is it?
Interface
Experience
The ultimate web designer
              =

Visual + Interface + Experience
!

What it takes?
Use of theory and
fundamentals of
design.
Passion for the
medium (do you
twitter? do you
blog?)
Learning and
inventing new
design technics.
Understanding
the technology.
Understanding
the business.
Hard work.
,000,000 NIS
We are summoned
to the strategy
table.
Thanks!
www.netcraft.co.il
www.netcraft.co.il/blog
uzi@netcraft.co.il
Web Design - not what they told you
Web Design - not what they told you
Web Design - not what they told you
Web Design - not what they told you
Web Design - not what they told you
Web Design - not what they told you
Web Design - not what they told you
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Web Design - not what they told you

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My guest lecture in the Holon Institute of Technology. The lecture was the presented in front of the Design and Marketing course students.

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Transcript of "Web Design - not what they told you"

  1. 1. Web Design - it’s not what they told you Uzi Shmilovici Co-CEO
  2. 2. Statements Retail TV Touchpoints Internet Printed Media Outdoor (Billboards) Face to face Phone
  3. 3. Statements Retail TV Attracting bigger = marketing budgets Touchpoints Internet Printed Media and initiatives. Outdoor (Billboards) Face to face Phone
  4. 4. ? But why?
  5. 5. Everyone. Anytime. Anywhere.
  6. 6. Everything is measurable
  7. 7. The web2.0 revolution
  8. 8. Interactive Experiences
  9. 9. E Brands using the web
  10. 10. ! The designer’s role
  11. 11. 1992
  12. 12. 1994
  13. 13. 1998
  14. 14. 2003
  15. 15. 2008
  16. 16. ! The three ingredients:
  17. 17. Visual
  18. 18. Interface what is it?
  19. 19. Interface
  20. 20. Experience
  21. 21. The ultimate web designer = Visual + Interface + Experience
  22. 22. ! What it takes?
  23. 23. Use of theory and fundamentals of design.
  24. 24. Passion for the medium (do you twitter? do you blog?)
  25. 25. Learning and inventing new design technics.
  26. 26. Understanding the technology.
  27. 27. Understanding the business.
  28. 28. Hard work.
  29. 29. ,000,000 NIS
  30. 30. We are summoned to the strategy table.
  31. 31. Thanks! www.netcraft.co.il www.netcraft.co.il/blog uzi@netcraft.co.il
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