Web Design - not what they told you
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Web Design - not what they told you

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My guest lecture in the Holon Institute of Technology. The lecture was the presented in front of the Design and Marketing course students.

My guest lecture in the Holon Institute of Technology. The lecture was the presented in front of the Design and Marketing course students.

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Web Design - not what they told you Web Design - not what they told you Presentation Transcript

  • Web Design - it’s not what they told you Uzi Shmilovici Co-CEO
  • Statements Retail TV Touchpoints Internet Printed Media Outdoor (Billboards) Face to face Phone
  • Statements Retail TV Attracting bigger = marketing budgets Touchpoints Internet Printed Media and initiatives. Outdoor (Billboards) Face to face Phone
  • ? But why?
  • Everyone. Anytime. Anywhere.
  • Everything is measurable
  • The web2.0 revolution
  • Interactive Experiences
  • E Brands using the web
  • ! The designer’s role
  • 1992
  • 1994
  • 1998
  • 2003
  • 2008
  • ! The three ingredients:
  • Visual
  • Interface what is it?
  • Interface
  • Experience
  • The ultimate web designer = Visual + Interface + Experience
  • ! What it takes?
  • Use of theory and fundamentals of design.
  • Passion for the medium (do you twitter? do you blog?)
  • Learning and inventing new design technics.
  • Understanding the technology.
  • Understanding the business.
  • Hard work.
  • ,000,000 NIS
  • We are summoned to the strategy table.
  • Thanks! www.netcraft.co.il www.netcraft.co.il/blog uzi@netcraft.co.il