1. The Law of Leadership2. The Law of the Category3. The Law of the Mind4. The Law of Perception5. The Law of Focus6. The Law of Exclusivity7. The Law of Ladder8. The Law of Duality9. The Law of Opposite10. The Law of Division11. The Law of Perspective12. The Law of Line Extension13. The Law of Sacrifice14. The Law of Attributes15. The Law of Candor16. The Law of Singularity17. The Law of Unpredictability18. The Law of Success19. The Law of Failure20. The Law of Hype21. The Law of Acceleration22. The Law of Resources
When you admit a negative, theprospect will give you a positive.
In each situation, only onemove will produce substantial results.
The only thing that works inmarketing is a single bold stroke.
The Puppy Approach: Getting into every thing, working hard and wasting your resources in a number of programs. It’s a bad approach.
Successful generals study thebattleground and look for that onebold stroke that is least expected bythe enemy.
DECEMBER 7TH, 1941 Japanese attack on American strongest navybase pearl harbor.2435 Americans died and more then 1000men were injured,
Focus on several good marketing avenues. Don’tdabble a little in everything.Trying harder does not get you to success.Make a single bold stroke that is least expectedby the competition.Find out where the competitor is vulnerable.