What is a cms


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The sort of content you have on your website is what gets traffic for you and so Content Management System (CMS) plays a very important role in the startups. These slides talk of the different kinds of CMS available and how deploying CMS could be beneficial for your startup company.

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What is a cms

  1. 1. What is a CMS? How can I deploy for my startup?
  2. 2. “Dynamism is the trend set around most of your marketing campaigns and we see it while coordinating operations with any of your marketing activity.”
  3. 3. “This just means we have little time to bat our eye before the trend begins and completes.”
  4. 4. “Since dynamism sets the tone for digital marketing, a traditional HTML website which can be changed only by your website vendor would eat up a lot of your marketer’s time. To optimize time and plan better Content Management Systems (CMS) are used.”
  5. 5. For more details visit our blog: http://www.utthishta.com/blog/ A CMS allows you to update your content interface which typically is your website portal. Updates happen quicker and you can use a lot of plugins and widgets to make your website interactive using a CMS. You may choose to use a proprietary CMS created specifically for your needs or an opensource CMS which could be used by customizing it to your requirement. Types of CMS
  6. 6. Proprietary CMS This is best suited when the functionalities plugged in for interaction are unique, inputs used and output expected is complex. The dark side of proprietary CMS is that it lacks portability and hence small business owners and startups prefer using an opensource CMS platform to build their portals. For more details visit our blog: http://www.utthishta.com/blog/
  7. 7. Opensource CMS It brings flexibility to the user and is built mostly in a PHP and HTML framework. However, the user need not know the languages to use them. There are a variety of opensource CMS available depending on the utility for the end user. Some of the popular ones are: Wordpress, Drupal, Jhoomla, Radiant CMS, Cushy CMS. For more details visit our blog: http://www.utthishta.com/blog/
  8. 8. For more details visit our blog: http://www.utthishta.com/blog/ How can I deploy my CMS?
  9. 9. “Deploying a CMS could get tricky if you do not know the benefits of each of these types and also if are not clear why you want to use a CMS. Before you plunge on making your decision and hosting your website on any of these platforms, it is important for you to examine your need and the final output. ”
  10. 10. Type of Website The purpose of a website could vary with the nature and sector of your startup. Functionalities of an e-commerce website would differ from that of a website hosting a magazine. Hence, the need for and magnitude of managing content is an essential determinant to choose a CMS. For more details visit our blog: http://www.utthishta.com/blog/
  11. 11. Level of Interaction Few platforms do not support heavy interaction with cascading functionalities. Unified interactions reduce the responsiveness of the website. Hence, the level of interaction has to be planned before launch and a relevant CMS needs to be opted. For more details visit our blog: http://www.utthishta.com/blog/
  12. 12. Degree of technical involvement Some backend users are technically sound and hence can optimize the most out of what the CMS offers. Such users can work efficiently on highly technical platforms to deliver what the website has to provide as end result. For more details visit our blog: http://www.utthishta.com/blog/
  13. 13. SEO Themes generated over various platforms are designed to be search engine optimized and sometimes they are weak on this note. Choosing search engine optimized themes reduces the little extra work a developer has to do to develop a search engine intelligent theme. For more details visit our blog: http://www.utthishta.com/blog/
  14. 14. “a content management system is a back end support system that helps you solve content management problems. The smarter a CMS is in creating, juggling and positioning your content, the better it is. ”
  15. 15. Contact Us • www.utthistha.com • Blog : http://www.utthishta.com/blog/ • Slideshare: http://www.slideshare.net/Utthishta • Youtube: http://www.youtube.com/UtthishtaSeedFund • Google + https://plus.google.com/108795327446527541978/ https://www.facebook.com/utthishta @Utthistha