VIDEO MARKETINGBY MICHAEL LITT
HAVE Y’HEARD?HAVE Y’HEARD?
- Just about Everyone, Company ABC
I can’t really credit that quote to anybody in particular
because it’s been said by everyone. B2B marketers know
that online video is more than just a trend.
If major brands don’t already have video
content libraries, that’s what they’re looking to
create. Video assets keep you relevant and
help you meet customer expectations.
86% of brands will increase their spend on video in 2014.
61% of young executives say they will rely more heavily on
business-class video within the next 5-10 years.
And, by 2017, online video will make up nearly 70% of
consumer Internet traﬃc.
AND THE FUTURE’S LOOKIN’ BRIGHTAND THE FUTURE’S LOOKIN’ BRIGHT
Based on steady growth in the
industry, we’re seeing B2B
brands hiring talent to manage
their video presence.
Large companies are hiring Directors
of Video Strategy left right and center.
This ensures that someone has
ownership of content assets, strategy,
and that companies are better
equipped to produce enough video
to meet demand.
Under this sort of dedicated leadership, we’ve seen some
clients produce over 1,000 videos within the span of a year.
And this is awesome because consistency and frequency are
the keys to video marketing success.
Online video is now about more than
displaying content on the web, it’s
about optimizing your content.
You can customize the viewing
experience to stand out among
THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO
Brand video players to match a website’s look and feel
Conﬁgure video players to interact with elements on a page
Leverage calls to action during or after a video
And that's just the beginning
NEW PLATFORMS = NEW POSSIBILITIESNEW PLATFORMS = NEW POSSIBILITIES
CHECK US OUT AND
This year we’re seeing top video marketing platforms
focus on integrating with other marketing tools including:
Marketing automation platforms
AS WE LOOK FORWARDAS WE LOOK FORWARD
These integrations help you consolidate all marketing data
and customer insight in one place for analysis.
This helps you make better decisions, and you can automate
targeted follow up to high-scoring, qualiﬁed leads.
SO HOW DOES THIS HELP MARKETERS?SO HOW DOES THIS HELP MARKETERS?
MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS
Because production is no longer intimidating –
everybody’s got a 1080p recording device in their pocket
– we’re going to see better videos from marketers, and
lots more of them.
With unique integrations with MAPs and CRMs, content
marketers will be able to see what’s resonating and why.
Customer insight and analytics will shape video content
going forward. You’ll modify and amplify your strategy
based on your video’s quantiﬁable performance.
Eventually, you won’t have to look for the best content online
because the most relevant stuﬀ will ﬁnd you!
Marketing automation will help serve up the perfect video
content to the perfect lead at the perfect time.
The future’s here, and I’m very excited to see what
marketers bring to the table.
For more video marketing insights, resources, and tips,
check out the Vidyard Blog
Or follow our SlideShare proﬁle for more content here!
Also, feel free to get in touch
– I love chatting about video marketing!
CEO & Co-founder of Vidyard
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