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Social media 101 hands on workshop
 

Social media 101 hands on workshop

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    Social media 101 hands on workshop Social media 101 hands on workshop Presentation Transcript

    • IIIINTRAPRISENTRAPRISENTRAPRISENTRAPRISETTTTECHECHECHECHKKKKNOWLOGIESNOWLOGIESNOWLOGIESNOWLOGIES LLCLLCLLCLLC Aloha Society of Association Executives September 29, 2010 Social Media 101Social Media 101Social Media 101Social Media 101 HandsHandsHandsHands----On WorkshopOn WorkshopOn WorkshopOn Workshop September 29, 2010 Presented by David Shimamoto and Donny C. Shimamoto, CPA.CITP 1
    • Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop Today’s Objectives – Understand social media basic concepts – Understand the implications of social media for professional and business useprofessional and business use – Facebook, LinkedIn, and Twitter Get a person(al) account created Get familiar with the basic functionality Learn basic social media protocols and conventions What are your objectives for today’s class? 2
    • IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC Company Profile Management Consulting – Organizational Development with a focus on Enterprise Architecture, IT Governance, Business Intelligence and Performance ManagementPerformance Management – Specializing in operations, financial, information, and technology risk management Technology Consulting – IT Outsourcing for small and middle market organizations CPA Firm – Accounting outsourcing and compliance services – IT audit and compliance services Industries served – Hospitality, Not-for-Profit, Professional Services, Retail
    • IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC David Shimamoto Senior Consultant Lead Developer – Web TechnologiesLead Developer – Web Technologies Donny C. Shimamoto, CPA.CITP Founder & Managing Director CPA specializing in risk management and IT One of 3 Certified IT Professionals in Hawaii 4
    • Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop Participant Introductions Overview of Social Media Professional/Business Use of Social Media Guided Tours of Features & FunctionalityGuided Tours of Features & Functionality – Twitter – LinkedIn – Facebook 5
    • Participant IntroductionsParticipant IntroductionsParticipant IntroductionsParticipant Introductions Take 2-3 minutes to introduce yourself and answer the following questions: What is your role in your organization? What is your experience in using:What is your experience in using: – Facebook? – Twitter? – LinkedIn? 6
    • Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media Social mediaSocial mediaSocial mediaSocial media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues intotransform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers Source: Wikipedia, http://en.wikipedia.org/wiki/Social_media
    • Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media Social Media is Mainstream – Social networking sites are the hottest attraction on the Internet, dethroning pornography… Reuters - September 16, 2008Reuters - September 16, 2008 http://www.reuters.com/article/idUSSP31943720080916 – Twitter records 96 million unique visitors Mashable (via CNN) – September 28, 2010 http://www.cnn.com/2010/TECH/social.media/09/28/twitter .myspace/index.html – Facebook reports 500 million users; 50% log in every day; 70% outside of the US Facebook – September 28, 2010 http://www.facebook.com/press/info.php?statistics 8
    • Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media Types of Social Media Technologies Communication – Blogs: Blogger, TypePad, WordPress – Micro-Blogs: TwitterMicro-Blogs: Twitter – Networking: Facebook, LinkedIn, MySpace, Ning – Events: Evite Collaboration – Wikis: Wikipedia, Wetpaint – Bookmarking: Delicious, Google Reader Multi-media – Photos: Flickr, Photobucket, Picasa – Video: YouTube Note: Technology listed only under primary category, many provide multiple functions.
    • Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media Potential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to Business RisksRisksRisksRisks and Liabilitiesand Liabilitiesand Liabilitiesand Liabilities • Cost-effective advertising and public relations • Improved customer service • Increased awareness of • Release of personal or confidential information • Exposure of trade secrets or competitive strategies • Increased awareness of competitor activity • Lower costs of doing business • Better employee morale • Easier and faster research • Higher employee engagement • Better overall communication, coordination and reach competitive strategies • Damage to company image and reputation • Loss of productivity • Lawsuits relate to recruiting, hiring, and firing • Negative impression given to job applicants, clients, and vendors • Defamation of employers, customers, competitors, or vendors10 Source: Social Media and the Workplace: A Guide for Hawaii Employers; Altres; 2010
    • Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media Organizations must adopt Social Media policies to balance benefits and mitigate risks and liabilities Top four reasons for policy adoption: – 70% Minimize productivity loss – 69% Protection of organization’s reputation – 67% Protection of intellectual property & proprietary information – 41% Help recruiting efforts Source: “Employer Perspectives on Social Networking: Global Key Findings”, Oct 2009 11
    • IIIINTRAPRISENTRAPRISENTRAPRISENTRAPRISETTTTECHECHECHECHKKKKNOWLOGIESNOWLOGIESNOWLOGIESNOWLOGIES LLCLLCLLCLLC Guided Tours ofGuided Tours ofGuided Tours ofGuided Tours of Features & FunctionalityFeatures & FunctionalityFeatures & FunctionalityFeatures & Functionality • Twitter • LinkedIn • Facebook 12
    • Social Media TechnologiesSocial Media TechnologiesSocial Media TechnologiesSocial Media Technologies –––– MicroMicroMicroMicro----BlogsBlogsBlogsBlogs Purpose – Publish regular entries of information, graphics, commentary, descriptions of events, video, etc. FormatFormat – Text, multimedia, and/or links – Entries are usually VERY short – Friends/followers receive the entries Example(s) – Twitter www.twitter.com – Facebook, MySpace, and LinkedIn also have micro-blog functionality
    • Guided Tour: TwitterGuided Tour: TwitterGuided Tour: TwitterGuided Tour: Twitter Primary Purpose(s) – Micro-blog Interesting Tidbits – 96,000,000 unique visitors (Sept 2010)– 96,000,000 unique visitors (Sept 2010) – 50,000,000 “tweets” each day (Feb 2010) – The Library of Congress is archiving all public tweets back to Twitter’s founding in March 2006 – 80% of twitter usage is on mobile devices www.twitter.com 14
    • Social Media TechnologiesSocial Media TechnologiesSocial Media TechnologiesSocial Media Technologies –––– NetworkingNetworkingNetworkingNetworking Purpose – Build and capture social relationships among people/entities based on a variety of factors – Enable an online community with shared interest– Enable an online community with shared interest Format – Self-created Profile – Able to “connect” or “friend” people – Able to associate to “groups” – Able to identify “interests” Example(s) – Facebook, LinkedIn, MySpace, Ning
    • Guided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedIn Primary Purpose(s) – Networking (Professional), Micro-blogging, Community Building (Professional) Interesting TidbitsInteresting Tidbits – Over 75 million member in over 200 counties (Sept 2010) – 49% of users considered “decision-makers” – Executives from all Fortune 500 companies are members www.linkedin.com 16
    • Guided Tour: FacebookGuided Tour: FacebookGuided Tour: FacebookGuided Tour: Facebook Primary Purpose(s) – Interactive Micro-blogging, Multi-Media Sharing, Networking (Personal), Gaming Interesting TidbitsInteresting Tidbits – #1 web site visited by businesses @ 6.8% (by % of ALL traffic); Google was 2nd @ 3.4% – Average user has: 130 friends, creates 70 pieces of contents per month; is connected to 70 pages, groups and events – Fastest growing user group: Women ages 55-65 www.facebook.com 17
    • IIIINTRAPRISENTRAPRISENTRAPRISENTRAPRISETTTTECHECHECHECHKKKKNOWLOGIESNOWLOGIESNOWLOGIESNOWLOGIES LLCLLCLLCLLC Closing ThoughtsClosing ThoughtsClosing ThoughtsClosing Thoughts and Questions?and Questions?and Questions?and Questions? Thank you for your participation and attention Feedback or questions are always welcome: donny@myitk.com Donny Shimamoto, CPA.CITP | 808-735-8324 18