Seo strategy for 2014

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  • 1. By – Karthikeyan MMR
  • 2. What to consider in 2014 SEO Strategy?  The most important algorithm change occurred with the rollout of Google Hummingbird, which has significantly increased the importance of both semantic search and the Knowledge Graph, which I expect to grow in influence throughout 2014.  Specifically, search engines are looking to prepare themselves for the impending rise of mobile voice search.  Therefore, detailed analysis of both the type and structure of the content you produce is becoming extremely important in 2014
  • 3. Why New SEO Strategy?  Search engines are becoming increasingly smarter at identifying linkages between your website, social media profiles, whitepapers, e-books and the graphics you’ve produced and shared across the web.  It is these linkages that Google and other search engines will prioritise when ranking your content in the search results, which is why your future SEO strategy shouldn’t simply focus on optimising your website.  It is now more important than ever for businesses to invest in a long term digital marketing strategy in order to build gradually improve their brand authority and online presence over time.
  • 4. SEO Strategy 2014 which works well Mobile SEO Content Optimization Relevant Traffic Social Media
  • 5. SEO Strategy 1. Mobile SEO  Some experts have been emphasising the importance of mobile search throughout the past year, but there’s simply no way of ignoring its importance in 2014. For local businesses, responsive (or mobile) sites should no longer be seen as a bonus, they are must haves for 2014. Indeed, mobile local search volume will surpass desktop local search in 2015.  Your sites mobile performance now matters much more to your SEO rankings. Put simply, if you don’t currently have a mobile version of your website, or indeed a site featuring responsive design, then don’t expect your desktop site to rank for mobile search queries.
  • 6. SEO Strategy 2. Content Optimization  Content has been the primary aspect of most businesses SEO strategies for year. However, the type of content that ranks well for certain search queries has been changing, and will continue to change into 2014.  For example, Google’s Hummingbird update has improved their ability to assess the intent of certain search queries, and there are now different methods of optimising your content for Hummingbird in 2014.
  • 7. SEO Strategy 2. Content Optimization Create conversational content  Specific conversation queries like ‘where is’, ‘what is’, ‘how to’ are precisely the types of question specific content that Google Hummingbird is now going to promote much higher up the rankings.  Eg: What is Content Optimization?
  • 8. SEO Strategy 2. Content Optimization Focus on long-tail queries  FAQ pages have always been a great method of targeting long tail keywords, and will be increasingly important as Google Hummingbird develops throughout 2014. You may look to create detailed, industry specific content via an FAQ section on your site, that answers the specific needs of users in your industry.
  • 9. SEO Strategy 3. Driving relevant traffic  You’ll also need to consider whether the type of content you’re going to be producing will drive relevant traffic that will eventually result in conversions. After all, there’s no use targeting high volume conversational keywords if they’re irrelevant to the products and services you offer.  There may not be as much volume in certain long tail keyword phrases; but if you optimise for the right search query, the traffic that it brings will convert much better.  With this in mind, it’s important that you look to answer questions that potential customers may be asking, and look to broaden your sites semantic field by using as many synonyms as possible across your site to capture a wider variety of search queries.
  • 10. SEO Strategy 4. Structured Data  Structured data mark up (schema, microdata, microforms etc.) can be used to mark up elements of your site in order to help the search engines understand exactly what you do and the types of products and services advertised on your website.  Google have been adding rich snippets within their search results to provide the user with more information about the listings provided on the SERP (search engine results page) itself, which can be achieved by adding structured data to your website and this is something that should be part of every local businesses SEO strategy for 2014.
  • 11. SEO Strategy 5. Social Media  Google are increasingly taking social media authority signals into account when ranking websites. Social media engagement is becoming increasingly important,  And social media should be used now only build your audience, but as a primary communication channel with your customers/potential customers.
  • 12. Social Media Area we should consider Google Authorship  Establishing Google Authorship of the content you will be producing via your news area/blog, and tying it to your Google+ account. Authorship, which brings your body of content together, will strengthen your appearance in the SERPs as well as improving your Author Rank, which I believe will start to roll out in 2014.
  • 13. Social Media Area we should consider Article Publisher Markup  Add publisher markup to your website, and look to increase +1′s on your businesses Google+ profile. It’s fair to say that Google +1′s are becoming a major factor in the “social signals” component of Google’s algorithm, and I can only predict that this will increase in the year/s ahead.
  • 14. Conclusion In order to stay ahead of your competition in 2014 and beyond, you’ll need to pay attention to the priority areas which is outlined above, which should increase your visibility for a wider range of search queries across both desktop and mobile devices.
  • 15. Quick Contact : KarthikeyanMMR : KarthikeyanMMR : KarthikeyanMMR : KarthikeyanMMR