You will probably hear a lot of people
say that when you look for an online
business you should choose a niche
that is profitable.
If it is profitable then it probably has a
lot of competition.
So the question is- should you choose
a niche with a lot of competition?
I think the idea about competition
online and competition in various
niches has brought a little bit of
confusion when talking about
competition and search engine
If you rely solely on search engine
optimisation to drive traffic to your
website then you are aware that
a lot of competition makes it very
difficult for you to rank in the
Therefore this has created the
illusion that competition is bad.
However, competition is actually a
If there is a lot of competition in
your particular niche it means that
your niche is likely to be extremely
profitable and that there is a high
demand and a lot of customers.
If your online business is creating
information products then competition
is a good thing.
We all prefer different styles and are
able to learn more effectively from all
kinds of people.
I might prefer one person's style of
training whereas you might prefer
When there is a lot of competition
and high demand it means that
customers are wanting and
looking for something specific that
is going to match with their own
personality and preferences.
If you write a book on a particular
subject, even if the content itself is
very similar to another book, the
style in which you write it will be
different and will appeal to
If you create audio training
programs then your style will be
completely different to someone
It will in fact be unique to you and
of course no one can compete
So if there is a lot of competition in
your particular niche and you are
creating information products
then how do you make sure that
you stand out?
You need to make people aware
of the benefit's of your particular
products and identify what is
unique about your style that will
be helpful to specific targeted
Once you fully understand what your
benefits are, you will be able to market
what you offer far more effectively
and you will be able to go exactly
where your ideal customers will be.
You don't need to rely on search
engine traffic you can go to the
websites that your customers are
already active on and make your
ideal solution visible to them.
Forums, discussion groups,
question and answer sites, high
traffic blogs - these are all places
that you can go online to get
visibility to your ideal offer.
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