E-commerce is more than just buying and
selling products online.
Instead, it encompasses the entire online
processes of developing, marketing, selling,
delivering, and paying for products and
services purchased by internet worked,
global market places of customers, with
support of worldwide network of business
Classification of e-commerce
Based on the above criteria, e-commerce are
I. Business-to-Business (B2B) e commerce
II. Business-to-Consumer (B2C) e commerce
III. Consumer-to-Business (C2B) e commerce
IV. Consumer-to-Consumer (C2C) e commerce
V. Peer-to-Peer (P2P) e commerce
Classification of e-commerce (cont…)
VII. Business –to-Employee
X. None-Business e-commerce
XII. Intra-business e commerce
XIV. Collaborative commerce
• Business-to-Business (B2B)
It is the largest form of today’s commerce
In this form the buyers and sellers are both
business entities and does not include individual
Advantages of B2B e-commerce
Some advantages of B2B ecommerce are:
Direct interaction with customers.
Focused on sales promotion.
Building customer loyalty.
Savings in distribution costs
Websites that are engaged in B2B
In this e-commerce type, business and consumers
Business sell to the public typically through catalogs
utilizing shopping cart software.
In Business-to Consumer (B2C) e commerce,
business must develop attractive electronic market
places to entice and sell products and services to the
Business-to Consumer (B2C)
e-commerce transaction process
Business-to Consumer (B2C) e commerce
transaction process includes;
Customer identifies a need.
Searches for the product or services to satisfy the
Selects a vendor and negotiates a price.
Receives the product or services (delivery logistics,
inspection and acceptance).
Gets service and warranty claims.
Websites that are engaged in (B2C) e-
Eg online classes
3. Consumer-to-Business (C2B) e-
Also called demand collection model.
It enables buyers to name their own price, often
binding, for a specific good or services generating
A consumer posts his project with a set budget
online and within outs; companies review the
customers’ requirements and bids out the project.
Then the customer will review the bids and selects
the company that will complete the project.
Eg .stock market
Generally, in the C2B ecommerce, the
customer requests a specific service from the
Websites engaged in C2B
priceline.com are few of them
4. Consumer-to-Consumer (C2C)
It facilitates the online transaction of goods or
services between two peoples.
However, there is not visible intermediary involved,
but the parties cannot carry out the transactions
without the platform, which is provided by the online
market such as eBay.
Advertisement of personal services over the internet.
Selling of knowledge and experts online.
5. Peer-to-Peer (P2P)
It is a technology in itself that helps people to directly
share computer files and computer resources
without having a central web server.
To use this, both the peers should have to install the
software so that they can communicate on the
Sharing of music’s, videos, and other digital files
It refers to the use of mobiles devices for conducting
The mobile device holder can connect each other
and can conduct the business.
This is not really a type of e commerce but a
mechanism in transaction.
Many M-Commerce applications involve internet
enabled mobile devices. If such transactions are
targeted to individual, to specific location, at specific
times, they are referred as location base ecommerce
7. Business –to-Employee
This is the subset of the inter-business
category in which the business organization
delivers goods, services, information to
Mobile employee in field representatives
In E-Government a government departments
buys or sells goods, services or information
to business (G2B) or to the individual citizens
(G2C) or to other government entity (G2G).
In E-Government; intranets, extranets and
the internet all are applied.
Eg: Filing returns through net
When educations, training or examination
are provided online, it is called E-Learning.
It is practiced in Universities and
organizations, government departments.
When organizations give training to their
employees, it is called E-Learning.
14. Collaborative commerce:
This is the process of communicating
online between individuals or groups.
designing a product together using screen
sharing, forecasting demand of products.