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China vs us ecommerce
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China vs us ecommerce

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  • 1. ecommerce chinausa usa vs china 317m 1.4b 230billion $ 210billion $size of ecommerce market (2012) 5% >6% ecommerce share of total retail 250m 500m 750m 1.00b 1.25b 200m 317m 322m 189m 1.4b b2c 650billion $online sales could reach by 2020 “Bricks-and-mortar retailing is a mature business in the US, where consumers have been shopping in malls for decades and continue to do so, augmenting their purchases with occasional forays on the web. Online shopping is dessert in the US, but in China, it is the main course.” Jack Ma, Group founder and Chairman, Alibaba  total number of online shoppers independent merchants 76% 90% marketplaces (ie. taobao) annual spending online per buyer 1,028$1,439$ brandtochina.com 1 electronics & appliances 2 apparel, fashion 3 beauty & personal most popular retail categories in china online sales channel mix 120% China’s etail industry posted compound annual growth since 2003 *US: 17% 70% of china’s ecommerce market is c2c *US: <10%

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