Smx West 2008 Presentation 301 Redirects

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  • 1. Jordan Kasteler
  • 2. JordanKasteler.com SearchandSocial.com
  • 3.
      • Mod_Alias
      • RedirectMatch
      • Mod_Rewrite
      • Header Code
    • Resource:
    • http://www.askapache.com/htaccess/301-redirect-with-mod_rewrite-or-redirectmatch.html
  • 4.
      • URL - http://www.mustangevolution.com/20071210606/
      • Page Title - 2008 Saleen American Flag Patriot Edition Mustang
      • Digg Title - Saleen Pays Tribute To Soldiers With Patriot Edition Mustang
      • Digg Votes - 311
      • Yahoo Backlinks - 57
    • #1 in Google:
    • “ 2008 Saleen American Flag Patriot Edition Mustang”
    • “ 2008 Saleen Mustang”
    • “ 2008 Patriot Edition Mustang”
    • ” Patriot Edition Mustang”
    • Source: http://searchengineland.com/do-social-media-links-translate-in-organic-rankings-15745
    CASE STUDY
  • 5. SUBMISSION URL
  • 6. REDIRECTED URL
  • 7. INFORMATIONAL RESOURCE PAGE
  • 8. COMMERCIAL SALES PAGE
  • 9. “ Altering or significantly changing the content would be a questionable tactic; updating and improving it isn’t as likely to be seen this way.” – Michael Gray Source: http://searchengineland.com/do-social-media-links-translate-in-organic-rankings-15745
  • 10.
    • Example Multi-part Articles:
      • Top Free SEO Tools
      • Top Paid SEO Tools
      • Top Free PPC Tools
      • Top Paid PPC Tools
      • Use multi-part story strategy.
      • Consolidate all the parts into one larger story
      • 301 redirect to transfer and consolidate all of the inbound links into that single location.
    Main Article: “ Best Internet Marketing Tools”
  • 11.
      • News hook (can 301 fairly quickly)
      • Contrary Hook
      • Attack Hook
      • Resource Hook (usually keeps building links over time)
      • Humor Hook
      • Ego Hook
      • Incentive Hook
    • http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/
  • 12.
    • Wait for links to come to a stop before 301 redirecting.
    • Submitted in December
      • 300-500 visits a day
      • 217 links and growing
  • 13. DON’T always use redirects as a solution to pass link value. Embedded text links can pass link juice where you want it as well. IMO, not as powerful as a redirect though. Example: Resource Hook
  • 14. There can be some link value lost in 301 redirects. It’s best that link sources are point towards the source of the content, not a redirect to the source of the content.
  • 15. DON’T redirect to your homepage “ Google is certainly passing anchor text when URL structures change and when pages are moved but they don’t seem to pass anchor text when a page is deleted and redirected to the homepage." http://www.blogstorm.co.uk/google-stops-passing-anchor-text-through-certain-301-redirects/1831/
  • 16. DO use keywords in your page and social media submission titles
  • 17.
      • Front Paged on Reddit.com
      • 280 links to this product page
      • Anchor text primarily is “Bronze Boy Holding a Girl Up”
      • A worthless 301 redirect
  • 18.
    • Example:
      • www.domain.com
      • domain.com
      • domain.com/
      • www.domain.com/
      • domain.com/index.html
      • www.domain.com/index.html
    • http://groups.google.com/group/only-validation/web/fix-canonical-issues-www-vs-non-www-and-more-on-apache-server?pli=1
  • 19.
      • http://urlrewriter.net/
      • http://www.isapirewrite.com/
      • http://www.stevenhargrove.com/redirect-web-pages/
      • http://www.webconfs.com/how-to-redirect-a-webpage.php
  • 20. Jordan Kasteler [email_address]