“ Altering or significantly changing the content would be a questionable tactic; updating and improving it isn’t as likely to be seen this way.” – Michael Gray Source: http://searchengineland.com/do-social-media-links-translate-in-organic-rankings-15745
Example Multi-part Articles:
Top Free SEO Tools
Top Paid SEO Tools
Top Free PPC Tools
Top Paid PPC Tools
Use multi-part story strategy.
Consolidate all the parts into one larger story
301 redirect to transfer and consolidate all of the inbound links into that single location.
Main Article: “ Best Internet Marketing Tools”
News hook (can 301 fairly quickly)
Resource Hook (usually keeps building links over time)
Wait for links to come to a stop before 301 redirecting.
Submitted in December
300-500 visits a day
217 links and growing
DON’T always use redirects as a solution to pass link value. Embedded text links can pass link juice where you want it as well. IMO, not as powerful as a redirect though. Example: Resource Hook
There can be some link value lost in 301 redirects. It’s best that link sources are point towards the source of the content, not a redirect to the source of the content.
DON’T redirect to your homepage “ Google is certainly passing anchor text when URL structures change and when pages are moved but they don’t seem to pass anchor text when a page is deleted and redirected to the homepage." http://www.blogstorm.co.uk/google-stops-passing-anchor-text-through-certain-301-redirects/1831/
DO use keywords in your page and social media submission titles
Front Paged on Reddit.com
280 links to this product page
Anchor text primarily is “Bronze Boy Holding a Girl Up”