Smx Lo Mo 2008

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Smx Lo Mo 2008

  1. 1. JORDAN KASTELER CRACKING THE CODE: Inside the Black Box of Mobile Search Algorithms
  2. 2. Jordan Kasteler a.ka. Utah SEO Pro www.JordanKasteler.com www.SearchAndSocial.com
  3. 3. Mobile Search www.SearchAndSocial.com
  4. 4. Mobile Web Results www.SearchAndSocial.com
  5. 5. Mobile Web Refinement www.SearchAndSocial.com
  6. 6. Mobile Web Algo Signals - Code www.SearchAndSocial.com <ul><ul><li>Code in W3C Standards </li></ul></ul><ul><ul><ul><li>xHTML Mobile Profile (WAP 2.0) (preferred) </li></ul></ul></ul><ul><ul><ul><li>WML (WAP 1.1) </li></ul></ul></ul><ul><ul><ul><li>cHTML (iMode) </li></ul></ul></ul><ul><ul><li>Proper Document Type Declaration (DTD) </li></ul></ul><ul><ul><ul><li><?xml version=“1.0” encoding=“UTF-8” ?> </li></ul></ul></ul><ul><ul><ul><li><!DOCTYPE html PUBLIC “-//WAPFORUM/DTD XHTML Mobile 1.0//EN“ “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”> </li></ul></ul></ul><ul><ul><li>CSS </li></ul></ul><ul><ul><ul><li>Use %’s and absolute positioning </li></ul></ul></ul>
  7. 7. Mobile Web Algo Signals - Layout www.SearchAndSocial.com <ul><ul><li>Images </li></ul></ul><ul><ul><ul><li>Max: 120px wide (avg WAP screen size width) </li></ul></ul></ul><ul><ul><li>Screen Width (for iPhones) </li></ul></ul><ul><ul><ul><li><!--[if !IE]>--> <link media=&quot;only screen and (max-device-width: 480px)&quot;   rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot;iphone.css&quot;/> <!--<![endif]• </li></ul></ul></ul><ul><ul><ul><li>@media only screen and (max-device-width: 480px) {   .navigation { display: none;  } } </li></ul></ul></ul><ul><ul><ul><li><meta name=&quot;viewport&quot; content=&quot;width=480; initial-scale=0.6666; maximum-scale=1.0; minimum-scale=0.6666&quot; /> </li></ul></ul></ul>
  8. 8. Mobile Web Algo Signals - Accessibility www.SearchAndSocial.com <ul><ul><li>Telephone Attribute </li></ul></ul><ul><li><a href=“tel:8015555555”>801-555-5555</a> </li></ul><ul><ul><li>Mobile Access Keys </li></ul></ul><ul><li><a href=“#” accesskey=“1”>Link</a> </li></ul><ul><ul><li>File Size (Keep under 20k) </li></ul></ul><ul><li>Use Meta Cache Control </li></ul><ul><li><meta http-equiv=“Cache-Control” content=“max-age-300” /> </li></ul><ul><ul><li>JavaScript </li></ul></ul><ul><li>No indexable content </li></ul>
  9. 9. Mobile Web Algo Signals - Accessibility www.SearchAndSocial.com <ul><ul><li>Input Fields </li></ul></ul><ul><li>Numeric: </li></ul><ul><ul><li><input type=“text” style=‘ –wap-input-format: “*N”’ /> </li></ul></ul><ul><li>Alpha Characters: </li></ul><ul><ul><li><input type=“text” style=‘ –wap-input-format: “A*a”’ /> </li></ul></ul><ul><ul><li>No Flash, Pop-Ups, </li></ul></ul><ul><li>or Frames </li></ul>
  10. 10. Mobile Web Algo Signals - Rendering www.SearchAndSocial.com <ul><ul><li>CSS Stylesheets </li></ul></ul><ul><ul><ul><li><link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;handheld, projection, tv&quot; href=&quot;mobile.css&quot; /> </li></ul></ul></ul><ul><ul><ul><li>@media handheld { @image1 {display: none;}} </li></ul></ul></ul><ul><ul><li>Device Detection Redirect </li></ul></ul><ul><ul><ul><li>http://www.andymoore.info/php-to-detect-mobile-phones/ </li></ul></ul></ul><ul><ul><ul><li>Unique profiles for each device: </li></ul></ul></ul><ul><ul><ul><li>Redirect .MOBI to subdomain or sub-folder. </li></ul></ul></ul><ul><ul><ul><li>Example: http://mobile.domain.com </li></ul></ul></ul>
  11. 11. Mobile Web Algo Signals - Sitemap www.SearchAndSocial.com <ul><ul><li>XML Sitemap </li></ul></ul><ul><ul><li><?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot; ?> <urlset xmlns=&quot;http://www.google.com/schemas/sitemap/0.84&quot; xmlns:mobile=&quot;http://www.google.com/schemas/sitemap-mobile/1.0&quot;> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url> </urlset> </li></ul></ul><ul><li>Google XML Sitemap Submission: </li></ul><ul><li>http://www.google.com/support/webmasters/bin/answer.py?answer=34648&topic=8493 </li></ul><ul><li>Yahoo! XML Sitemap Submission: </li></ul><ul><li>https://siteexplorer.search.yahoo.com/mobilesubmit </li></ul>
  12. 12. Mobile Web Algo Signals - Co-Citation www.SearchAndSocial.com <ul><ul><li>Links </li></ul></ul><ul><li>Link to and get links from other mobile sites </li></ul>
  13. 13. Mobile Web Algo Signals - Submission www.SearchAndSocial.com <ul><ul><li>Niche Directories </li></ul></ul><ul><ul><li>Search Engines </li></ul></ul>https://siteexplorer.search.yahoo.com/mobilesubmit
  14. 14. RESOURCES www.SearchAndSocial.com <ul><ul><li>XMHTML MP Tutorial - http://developershome.com/wap/xhtmlmp/ </li></ul></ul><ul><ul><li>XHTML Mobile Profile Tag List - http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=xhtml-mp </li></ul></ul><ul><ul><li>W3C MobileOK - http://validator.w3.org/mobile/ </li></ul></ul><ul><ul><li>Mobile Emulator - http://mtld.mobi/emulator.php </li></ul></ul><ul><ul><li>Mobile Device Detect and Direct - http://www.developershome.com/wap/detection/detection.asp?page=userAgentHeader </li></ul></ul><ul><ul><li>Wordpress Mobile Plugin - http://www.andymoore.info/wordpress-mobile-plugin/ </li></ul></ul><ul><ul><li>iPhone Tester - http://iphone.facebook.com/ </li></ul></ul><ul><ul><li>Yahoo! Mobile Tips - http://help.yahoo.com/l/us/yahoo/mobile/search/mobilewebtips.html </li></ul></ul>

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