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Ses San Jose 2008

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  • 1. CREATING A SEARCH ENGINE FRIENDLY WEBSITE Jordan Kasteler
  • 2. Jordan Kasteler a.ka. Utah SEO Pro www.JordanKasteler.com www.SearchAndSocial.com
  • 3. www.SearchAndSocial.com MULTIMEDIA
  • 4. www.SearchAndSocial.com MULTIMEDIA
      • Good for Universal/Blended Search
  • 5. CONTENT
    • NOT CRAWLABLE IN:
      • Images
      • Image Maps
      • Flash
      • Audio
      • Video
    www.SearchAndSocial.com
  • 6. www.SearchAndSocial.com IMAGE MAPS One big image map: <map name=“map&quot;> <area shape=&quot;rect&quot; coords=&quot;128,132,241,179&quot; href=&quot;http://www.domain.com&quot;> </map> ALTERNATIVE: CSS/HTML navigation
  • 7. www.SearchAndSocial.com IMAGES
  • 8. www.SearchAndSocial.com IMAGES
      • ALT attribute
      • File name
    • <img src=“red-race-car.jpg” alt=“red race car” />
      • Surrounding text, page title, and meta-data
      • High-resolution ranks well in Google Image search
  • 9. www.SearchAndSocial.com FLASH
    • CAN:
    • Index embedded content
    • CAN’T:
      • Index content from external SWFs, XML, etc
      • Bookmark/print/ link to individual pages
      • Use semantic HTML markup
  • 10. www.SearchAndSocial.com FLASH
    • Technologies:
      • SWFobject 2.0
      • SWFAddress
      • sIFR
      • SEFFs
      • Don’t replace content that’s not in the actual Flash.
      • Be careful of duplicate content
  • 11. www.SearchAndSocial.com LANDING PAGE
    • For Audio / Video:
      • One item per page
      • Proximity is used to extract descriptive data from title/description and surrounding paragraph text
      • Optimize:
    • File names,URL,Text,Tags,Title, Attributes
  • 12. www.SearchAndSocial.com FILE NAMING
      • Be descriptive and concise
      • Use hyphens over underscores
    • Example:
    • “ file_name “ viewed as “ filename ”
    • “ file-name ” viewed as “ file name ”
  • 13. www.SearchAndSocial.com TAGS
      • Use relevant tags when submitting
      • Think longtail (consider adjectives)
      • More tags the better
      • Avoid stopwords (“and” “of” “the”)
  • 14. www.SearchAndSocial.com AUDIO
      • MP3 – fill out ID3 tags
      • Transcription Services
      • Text to MP3
  • 15. www.SearchAndSocial.com VIDEO
      • Subtitles in Google video . URUWorks Subtitle Workshop (.sub) (.srt)
      • Transcribe
      • YouTube Annotations
    • HOSTING:
      • Self-Hosted
      • 3rd Party
  • 16. www.SearchAndSocial.com VIDEO METADATA
      • Add Metadata with XnView or Adobe Bridge
      • Metadata often lost during conversion or upload
      • Metadata can be inserted by publication tools. Get rid of it with:
      • CastFire
      • Autodesk Cleaner
      • Sorenson Squeeze
  • 17. www.SearchAndSocial.com VIDEO KEYWORD RESEARCH
  • 18. www.SearchAndSocial.com VIDEO SPEECH RECOGNITION
  • 19. www.SearchAndSocial.com SUBMISSION
      • TUBE MOGUL (includes analytical data)
    • http://www.lightreading.com/document.asp?doc_id=112147
      • Video-editing capability?
      • Single-file size limit?
      • Time limit
      • Pricing Structure
      • Can you keep a video private?
      • Does it require a software download?
      • Can you get paid?
    Web Video Cheat Sheet
  • 20. www.SearchAndSocial.com SITEMAPS
      • VIDEO SITEMAP
    • http://www.google.com/support/webmasters/bin/topic.py?topic=10079
    • <urlset xmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot; xmlns:video=&quot;http://www.google.com/schemas/sitemap-video/1.0&quot;>
    • <url> <loc>http://www.site.com/videos/some-video-landing-page.html</loc>
    • <video:video> <video:content_loc>http://www.site.com/video.flv</video:content_loc><video:player_loc allow_embed=&quot;yes&quot;>http://www.site.com/videoplayer.swf?video=123</video:player_loc><video:title>My funny video</video:title><video:thumbnail_loc>http://www.site.com/thumbs/image.jpg</video:thumbnail_loc> </video:video> </url> </urlset>
  • 21. www.SearchAndSocial.com MEDIA RSS (MRSS) http://www.reelseo.com/how-to-create-mrss/ http://search.yahoo.com/mrss/ <rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”> <channel> <title>ReelSEO Video News</title> <link>http://www.reelseo.com/examples/mrss/</link> <description>The ReelSEO Video News Archive</description> <item> <title>MRRS Example Video</title> <link>http://www.reelseo.com/examples/mrss/example.html</link> <description>The example landing page for this MRSS item</description> <guid isPermaLink=”false”>http://www.reelseo.com/examples/mrss/example.html</guid> <media:content url=”http://www.reelseo.com/examples/mrss /example.avi” fileSize=”405321″ type=”video/x-msvideo” height=”240″ width=”320″ duration=”120″ medium=”video” isDefault=”true”> <media:title>The ReelSEO MRSS example video</media:title> <media:description>Check out the 120 seconds of fast-paced MRSS fun with ReelSEO.</media:description> <media:thumbnail url=”http://www.reelseo.com/examples/mrss/example.png” height=”120″ width=”160″/> </media:content></item> </channel> </rss>
  • 22. www.SearchAndSocial.com RESOURCES http://www.blinkx.com http://searchenginewatch.com/showPage.html?page=2156251 http://www.id3.org/Introduction http://www.text-mp3.com/Products/text-to-mp3.htm http://castingwords.com/ http://searchengineland.com/080710-163010.php http://video.google.com/support/bin/answer.py?hl=en&answer=26577 http://www.reelseo.com/submit-videos-rss-mrss/ http://video.google.com/support/bin/answer.py?answer=27738 http://web2.econsultant.com/videos-hosting-sharing-searching-services.html http://www.lightreading.com/document.asp?doc_id=112147 http://www.reelseo.com/add-infile-metadata-video-files/
  • 23. www.SearchAndSocial.com THANK YOU JordanKasteler.com

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