CREATING A SEARCH ENGINE FRIENDLY WEBSITE Jordan Kasteler
Jordan Kasteler a.ka. Utah SEO Pro www.JordanKasteler.com www.SearchAndSocial.com
www.SearchAndSocial.com MULTIMEDIA
www.SearchAndSocial.com MULTIMEDIA   <ul><ul><li>Good for Universal/Blended Search </li></ul></ul>
CONTENT <ul><li>NOT CRAWLABLE IN: </li></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Image Maps </li></ul></ul><ul><u...
www.SearchAndSocial.com IMAGE MAPS One big image map: <map name=“map&quot;>  <area shape=&quot;rect&quot; coords=&quot;128...
www.SearchAndSocial.com IMAGES
www.SearchAndSocial.com IMAGES <ul><ul><li>ALT attribute </li></ul></ul><ul><ul><li>File name </li></ul></ul><ul><li><img ...
www.SearchAndSocial.com FLASH <ul><li>CAN: </li></ul><ul><li>Index embedded content </li></ul><ul><li>CAN’T: </li></ul><ul...
www.SearchAndSocial.com FLASH <ul><li>Technologies: </li></ul><ul><ul><li>SWFobject 2.0 </li></ul></ul><ul><ul><li>SWFAddr...
www.SearchAndSocial.com LANDING PAGE <ul><li>For Audio / Video: </li></ul><ul><ul><li>One item per page </li></ul></ul><ul...
www.SearchAndSocial.com FILE NAMING <ul><ul><li>Be descriptive and concise </li></ul></ul><ul><ul><li>Use hyphens over und...
www.SearchAndSocial.com TAGS <ul><ul><li>Use relevant tags when submitting </li></ul></ul><ul><ul><li>Think longtail (cons...
www.SearchAndSocial.com AUDIO <ul><ul><li>MP3 – fill out ID3 tags </li></ul></ul><ul><ul><li>Transcription Services </li><...
www.SearchAndSocial.com VIDEO <ul><ul><li>Subtitles in Google video .  URUWorks Subtitle Workshop  (.sub) (.srt) </li></ul...
www.SearchAndSocial.com VIDEO METADATA <ul><ul><li>Add Metadata with  XnView  or Adobe Bridge </li></ul></ul><ul><ul><li>M...
www.SearchAndSocial.com VIDEO KEYWORD RESEARCH
www.SearchAndSocial.com VIDEO SPEECH RECOGNITION
www.SearchAndSocial.com SUBMISSION <ul><ul><li>TUBE MOGUL  (includes analytical data) </li></ul></ul><ul><li>http://www.li...
www.SearchAndSocial.com SITEMAPS <ul><ul><li>VIDEO SITEMAP </li></ul></ul><ul><li>http://www.google.com/support/webmasters...
www.SearchAndSocial.com MEDIA RSS (MRSS) http://www.reelseo.com/how-to-create-mrss/ http://search.yahoo.com/mrss/ <rss ver...
www.SearchAndSocial.com RESOURCES http://www.blinkx.com http://searchenginewatch.com/showPage.html?page=2156251 http://www...
www.SearchAndSocial.com THANK YOU JordanKasteler.com
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Ses San Jose 2008

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Ses San Jose 2008

  1. 1. CREATING A SEARCH ENGINE FRIENDLY WEBSITE Jordan Kasteler
  2. 2. Jordan Kasteler a.ka. Utah SEO Pro www.JordanKasteler.com www.SearchAndSocial.com
  3. 3. www.SearchAndSocial.com MULTIMEDIA
  4. 4. www.SearchAndSocial.com MULTIMEDIA <ul><ul><li>Good for Universal/Blended Search </li></ul></ul>
  5. 5. CONTENT <ul><li>NOT CRAWLABLE IN: </li></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Image Maps </li></ul></ul><ul><ul><li>Flash </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Video </li></ul></ul>www.SearchAndSocial.com
  6. 6. www.SearchAndSocial.com IMAGE MAPS One big image map: <map name=“map&quot;> <area shape=&quot;rect&quot; coords=&quot;128,132,241,179&quot; href=&quot;http://www.domain.com&quot;> </map> ALTERNATIVE: CSS/HTML navigation
  7. 7. www.SearchAndSocial.com IMAGES
  8. 8. www.SearchAndSocial.com IMAGES <ul><ul><li>ALT attribute </li></ul></ul><ul><ul><li>File name </li></ul></ul><ul><li><img src=“red-race-car.jpg” alt=“red race car” /> </li></ul><ul><ul><li>Surrounding text, page title, and meta-data </li></ul></ul><ul><ul><li>High-resolution ranks well in Google Image search </li></ul></ul>
  9. 9. www.SearchAndSocial.com FLASH <ul><li>CAN: </li></ul><ul><li>Index embedded content </li></ul><ul><li>CAN’T: </li></ul><ul><ul><li>Index content from external SWFs, XML, etc </li></ul></ul><ul><ul><li>Bookmark/print/ link to individual pages </li></ul></ul><ul><ul><li>Use semantic HTML markup </li></ul></ul>
  10. 10. www.SearchAndSocial.com FLASH <ul><li>Technologies: </li></ul><ul><ul><li>SWFobject 2.0 </li></ul></ul><ul><ul><li>SWFAddress </li></ul></ul><ul><ul><li>sIFR </li></ul></ul><ul><ul><li>SEFFs </li></ul></ul><ul><ul><li>Don’t replace content that’s not in the actual Flash. </li></ul></ul><ul><ul><li>Be careful of duplicate content </li></ul></ul>
  11. 11. www.SearchAndSocial.com LANDING PAGE <ul><li>For Audio / Video: </li></ul><ul><ul><li>One item per page </li></ul></ul><ul><ul><li>Proximity is used to extract descriptive data from title/description and surrounding paragraph text </li></ul></ul><ul><ul><li>Optimize: </li></ul></ul><ul><li>File names,URL,Text,Tags,Title, Attributes </li></ul>
  12. 12. www.SearchAndSocial.com FILE NAMING <ul><ul><li>Be descriptive and concise </li></ul></ul><ul><ul><li>Use hyphens over underscores </li></ul></ul><ul><li>Example: </li></ul><ul><li>“ file_name “ viewed as “ filename ” </li></ul><ul><li>“ file-name ” viewed as “ file name ” </li></ul>
  13. 13. www.SearchAndSocial.com TAGS <ul><ul><li>Use relevant tags when submitting </li></ul></ul><ul><ul><li>Think longtail (consider adjectives) </li></ul></ul><ul><ul><li>More tags the better </li></ul></ul><ul><ul><li>Avoid stopwords (“and” “of” “the”) </li></ul></ul>
  14. 14. www.SearchAndSocial.com AUDIO <ul><ul><li>MP3 – fill out ID3 tags </li></ul></ul><ul><ul><li>Transcription Services </li></ul></ul><ul><ul><li>Text to MP3 </li></ul></ul>
  15. 15. www.SearchAndSocial.com VIDEO <ul><ul><li>Subtitles in Google video . URUWorks Subtitle Workshop (.sub) (.srt) </li></ul></ul><ul><ul><li>Transcribe </li></ul></ul><ul><ul><li>YouTube Annotations </li></ul></ul><ul><li>HOSTING: </li></ul><ul><ul><li>Self-Hosted </li></ul></ul><ul><ul><li>3rd Party </li></ul></ul>
  16. 16. www.SearchAndSocial.com VIDEO METADATA <ul><ul><li>Add Metadata with XnView or Adobe Bridge </li></ul></ul><ul><ul><li>Metadata often lost during conversion or upload </li></ul></ul><ul><ul><li>Metadata can be inserted by publication tools. Get rid of it with: </li></ul></ul><ul><ul><li>CastFire </li></ul></ul><ul><ul><li>Autodesk Cleaner </li></ul></ul><ul><ul><li>Sorenson Squeeze </li></ul></ul>
  17. 17. www.SearchAndSocial.com VIDEO KEYWORD RESEARCH
  18. 18. www.SearchAndSocial.com VIDEO SPEECH RECOGNITION
  19. 19. www.SearchAndSocial.com SUBMISSION <ul><ul><li>TUBE MOGUL (includes analytical data) </li></ul></ul><ul><li>http://www.lightreading.com/document.asp?doc_id=112147 </li></ul><ul><ul><li>Video-editing capability? </li></ul></ul><ul><ul><li>Single-file size limit? </li></ul></ul><ul><ul><li>Time limit </li></ul></ul><ul><ul><li>Pricing Structure </li></ul></ul><ul><ul><li>Can you keep a video private? </li></ul></ul><ul><ul><li>Does it require a software download? </li></ul></ul><ul><ul><li>Can you get paid? </li></ul></ul>Web Video Cheat Sheet
  20. 20. www.SearchAndSocial.com SITEMAPS <ul><ul><li>VIDEO SITEMAP </li></ul></ul><ul><li>http://www.google.com/support/webmasters/bin/topic.py?topic=10079 </li></ul><ul><li><urlset xmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot; xmlns:video=&quot;http://www.google.com/schemas/sitemap-video/1.0&quot;> </li></ul><ul><li><url> <loc>http://www.site.com/videos/some-video-landing-page.html</loc> </li></ul><ul><li><video:video> <video:content_loc>http://www.site.com/video.flv</video:content_loc><video:player_loc allow_embed=&quot;yes&quot;>http://www.site.com/videoplayer.swf?video=123</video:player_loc><video:title>My funny video</video:title><video:thumbnail_loc>http://www.site.com/thumbs/image.jpg</video:thumbnail_loc> </video:video> </url> </urlset> </li></ul>
  21. 21. www.SearchAndSocial.com MEDIA RSS (MRSS) http://www.reelseo.com/how-to-create-mrss/ http://search.yahoo.com/mrss/ <rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”> <channel> <title>ReelSEO Video News</title> <link>http://www.reelseo.com/examples/mrss/</link> <description>The ReelSEO Video News Archive</description> <item> <title>MRRS Example Video</title> <link>http://www.reelseo.com/examples/mrss/example.html</link> <description>The example landing page for this MRSS item</description> <guid isPermaLink=”false”>http://www.reelseo.com/examples/mrss/example.html</guid> <media:content url=”http://www.reelseo.com/examples/mrss /example.avi” fileSize=”405321″ type=”video/x-msvideo” height=”240″ width=”320″ duration=”120″ medium=”video” isDefault=”true”> <media:title>The ReelSEO MRSS example video</media:title> <media:description>Check out the 120 seconds of fast-paced MRSS fun with ReelSEO.</media:description> <media:thumbnail url=”http://www.reelseo.com/examples/mrss/example.png” height=”120″ width=”160″/> </media:content></item> </channel> </rss>
  22. 22. www.SearchAndSocial.com RESOURCES http://www.blinkx.com http://searchenginewatch.com/showPage.html?page=2156251 http://www.id3.org/Introduction http://www.text-mp3.com/Products/text-to-mp3.htm http://castingwords.com/ http://searchengineland.com/080710-163010.php http://video.google.com/support/bin/answer.py?hl=en&answer=26577 http://www.reelseo.com/submit-videos-rss-mrss/ http://video.google.com/support/bin/answer.py?answer=27738 http://web2.econsultant.com/videos-hosting-sharing-searching-services.html http://www.lightreading.com/document.asp?doc_id=112147 http://www.reelseo.com/add-infile-metadata-video-files/
  23. 23. www.SearchAndSocial.com THANK YOU JordanKasteler.com
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