SEO And Podcasting Presentation
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SEO And Podcasting Presentation SEO And Podcasting Presentation Presentation Transcript

  • Jordan Kasteler
  • JordanKasteler.com SearchandSocial.com
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  • THEN NOW
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    • For Audio / Video:
      • One item per page
      • Proximity is used to extract descriptive data from title/description and surrounding paragraph text
      • Be descriptive and concise
      • Use hyphens over underscores
    • Example:
    • “ file_name “ viewed as “ filename ”
    • “ file-name ” viewed as “ file name ”
      • MP3 – fill out ID3 tags
      • Transcription Services
      • Text to MP3
      • Add Metadata with XnView or Adobe Bridge
      • Metadata often lost during conversion or upload
      • Metadata can be inserted by publication tools. Get rid of it with:
      • CastFire
      • Autodesk Cleaner
      • Sorenson Squeeze
      • Subtitles in Google video . URUWorks Subtitle Workshop (.sub) (.srt)
      • Transcribe
      • YouTube Annotations
    • HOSTING:
      • Self-Hosted
      • 3rd Party
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      • TUBE MOGUL (includes analytical data)
      • Traffic Geyser
    • (Pros/Cons)
    • http://www.lightreading.com/document.asp?doc_id=112147
      • Video-editing capability?
      • Single-file size limit?
      • Time limit
      • Pricing Structure
      • Can you keep a video private?
      • Does it require a software download?
      • Can you get paid?
    Web Video Cheat Sheet
      • Use relevant tags when submitting
      • Think longtail (consider adjectives)
      • More tags the better
      • Avoid stopwords (“and” “of” “the”)
      • VIDEO SITEMAP
    • http://www.google.com/support/webmasters/bin/topic.py?topic=10079
    • <urlset xmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot; xmlns:video=&quot;http://www.google.com/schemas/sitemap-video/1.0&quot;>
    • <url> <loc>http://www.site.com/videos/some-video-landing-page.html</loc>
    • <video:video> <video:content_loc>http://www.site.com/video.flv</video:content_loc><video:player_loc allow_embed=&quot;yes&quot;>http://www.site.com/videoplayer.swf?video=123</video:player_loc><video:title>My funny video</video:title><video:thumbnail_loc>http://www.site.com/thumbs/image.jpg</video:thumbnail_loc> </video:video> </url> </urlset>
  • http://www.reelseo.com/how-to-create-mrss/ http://search.yahoo.com/mrss/ <rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”> <channel> <title>ReelSEO Video News</title> <link>http://www.reelseo.com/examples/mrss/</link> <description>The ReelSEO Video News Archive</description> <item> <title>MRRS Example Video</title> <link>http://www.reelseo.com/examples/mrss/example.html</link> <description>The example landing page for this MRSS item</description> <guid isPermaLink=”false”>http://www.reelseo.com/examples/mrss/example.html</guid> <media:content url=”http://www.reelseo.com/examples/mrss /example.avi” fileSize=”405321″ type=”video/x-msvideo” height=”240″ width=”320″ duration=”120″ medium=”video” isDefault=”true”> <media:title>The ReelSEO MRSS example video</media:title> <media:description>Check out the 120 seconds of fast-paced MRSS fun with ReelSEO.</media:description> <media:thumbnail url=”http://www.reelseo.com/examples/mrss/example.png” height=”120″ width=”160″/> </media:content></item> </channel> </rss>
  • <itunes:category> <itunes:explicit> <itunes:subtitle> <itunes:summary> <itunes:author> <itunes:keywords> <itunes:duration> <itunes:owner> <itunes:name> <itunes:email> <itunes:image> <itunes:block> <copyright> <link> http://www.feedforall.com/itune-tutorial-tags.htm
  • http://www.blinkx.com http://searchenginewatch.com/showPage.html?page=2156251 http://www.id3.org/Introduction http://www.text-mp3.com/Products/text-to-mp3.htm http://castingwords.com/ http://searchengineland.com/080710-163010.php http://video.google.com/support/bin/answer.py?hl=en&answer=26577 http://www.reelseo.com/submit-videos-rss-mrss/ http://video.google.com/support/bin/answer.py?answer=27738 http://web2.econsultant.com/videos-hosting-sharing-searching-services.html http://www.lightreading.com/document.asp?doc_id=112147 http://www.reelseo.com/add-infile-metadata-video-files/ http://www.feedforall.com/itune-tutorial-tags.htm
  • Jordan Kasteler [email_address] @JordanKasteler