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SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
SEO And Podcasting Presentation
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SEO And Podcasting Presentation

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  • 1. Jordan Kasteler
  • 2. JordanKasteler.com SearchandSocial.com
  • 3.  
  • 4.  
  • 5.  
  • 6. THEN NOW
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.
    • For Audio / Video:
      • One item per page
      • Proximity is used to extract descriptive data from title/description and surrounding paragraph text
  • 12.
      • Be descriptive and concise
      • Use hyphens over underscores
    • Example:
    • “ file_name “ viewed as “ filename ”
    • “ file-name ” viewed as “ file name ”
  • 13.
      • MP3 – fill out ID3 tags
      • Transcription Services
      • Text to MP3
  • 14.
      • Add Metadata with XnView or Adobe Bridge
      • Metadata often lost during conversion or upload
      • Metadata can be inserted by publication tools. Get rid of it with:
      • CastFire
      • Autodesk Cleaner
      • Sorenson Squeeze
  • 15.
      • Subtitles in Google video . URUWorks Subtitle Workshop (.sub) (.srt)
      • Transcribe
      • YouTube Annotations
    • HOSTING:
      • Self-Hosted
      • 3rd Party
  • 16.  
  • 17.  
  • 18.
      • TUBE MOGUL (includes analytical data)
      • Traffic Geyser
    • (Pros/Cons)
    • http://www.lightreading.com/document.asp?doc_id=112147
      • Video-editing capability?
      • Single-file size limit?
      • Time limit
      • Pricing Structure
      • Can you keep a video private?
      • Does it require a software download?
      • Can you get paid?
    Web Video Cheat Sheet
  • 19.
      • Use relevant tags when submitting
      • Think longtail (consider adjectives)
      • More tags the better
      • Avoid stopwords (“and” “of” “the”)
  • 20.
      • VIDEO SITEMAP
    • http://www.google.com/support/webmasters/bin/topic.py?topic=10079
    • <urlset xmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot; xmlns:video=&quot;http://www.google.com/schemas/sitemap-video/1.0&quot;>
    • <url> <loc>http://www.site.com/videos/some-video-landing-page.html</loc>
    • <video:video> <video:content_loc>http://www.site.com/video.flv</video:content_loc><video:player_loc allow_embed=&quot;yes&quot;>http://www.site.com/videoplayer.swf?video=123</video:player_loc><video:title>My funny video</video:title><video:thumbnail_loc>http://www.site.com/thumbs/image.jpg</video:thumbnail_loc> </video:video> </url> </urlset>
  • 21. http://www.reelseo.com/how-to-create-mrss/ http://search.yahoo.com/mrss/ <rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”> <channel> <title>ReelSEO Video News</title> <link>http://www.reelseo.com/examples/mrss/</link> <description>The ReelSEO Video News Archive</description> <item> <title>MRRS Example Video</title> <link>http://www.reelseo.com/examples/mrss/example.html</link> <description>The example landing page for this MRSS item</description> <guid isPermaLink=”false”>http://www.reelseo.com/examples/mrss/example.html</guid> <media:content url=”http://www.reelseo.com/examples/mrss /example.avi” fileSize=”405321″ type=”video/x-msvideo” height=”240″ width=”320″ duration=”120″ medium=”video” isDefault=”true”> <media:title>The ReelSEO MRSS example video</media:title> <media:description>Check out the 120 seconds of fast-paced MRSS fun with ReelSEO.</media:description> <media:thumbnail url=”http://www.reelseo.com/examples/mrss/example.png” height=”120″ width=”160″/> </media:content></item> </channel> </rss>
  • 22. <itunes:category> <itunes:explicit> <itunes:subtitle> <itunes:summary> <itunes:author> <itunes:keywords> <itunes:duration> <itunes:owner> <itunes:name> <itunes:email> <itunes:image> <itunes:block> <copyright> <link> http://www.feedforall.com/itune-tutorial-tags.htm
  • 23. http://www.blinkx.com http://searchenginewatch.com/showPage.html?page=2156251 http://www.id3.org/Introduction http://www.text-mp3.com/Products/text-to-mp3.htm http://castingwords.com/ http://searchengineland.com/080710-163010.php http://video.google.com/support/bin/answer.py?hl=en&answer=26577 http://www.reelseo.com/submit-videos-rss-mrss/ http://video.google.com/support/bin/answer.py?answer=27738 http://web2.econsultant.com/videos-hosting-sharing-searching-services.html http://www.lightreading.com/document.asp?doc_id=112147 http://www.reelseo.com/add-infile-metadata-video-files/ http://www.feedforall.com/itune-tutorial-tags.htm
  • 24. Jordan Kasteler [email_address] @JordanKasteler

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