Affiliate Convention 2009 - Mobile Seo

Jordan Kasteler

JordanKasteler.com SearchandSocial.com

http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Mobile-Search-Engine-Optimization/ Research has suggested that around 50% of search queries from mobile phones tend to fall into just 7 key categories:
Music/Ringtones
Navigational Queries
Entertainment-related Questions
Sports
Local Knowledge
Shopping
Reference

Google has 97.5% dominance of mobile search engines according to a report from The Guardian.

Business Address – Whitepages App
Local Business – Yellowpages App
Taxi – Taxi Magic
Local Restaurants – Yelp, Urbanspoon Apps
People Search – LinkedIn, MySpace Apps

http://www.sagerock.com/blog/google-mobile-keyword-tool / http://www.brysonmeunier.com/finding-the-google-mobile-keyword-tool/

The first thing developers need to bear in mind is that there are real differences in the way mobile users tend to search compared with standard desktop-based searching.
Less paginated navigation clicks
Less clicks
Less reading
Less scrolling
Shorter search queries (one to two keywords)

MoFuse - http://www.mofuse.com/
Winksite - http://winksite.com/site/index.cfm
Zinadoo - http://www.zinadoo.com/
Wapple.net - http://www.wapple.net/

CSS Stylesheets
<link rel="stylesheet" type="text/css" media="handheld, projection, tv" href="mobile.css" />
@media handheld { @image1 { display: none; }}
Device Detection Redirect
http://www.andymoore.info/php-to-detect-mobile-phones/
http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
Unique profiles for each device:
Redirect .MOBI to subdomain or sub-folder.
Example: http://mobile.domain.com

ROBOTS.TXT
Block Mobile bots from Web Content
Block Web bots from Mobile Content

Meta.txt – http://metatxt.org A Standard for Improving Mobile Web Browsing and Discovery of Media http://www.gomobileseo.com Generator name: example.com description: example.com is a widely used example website keywords: example, demo, demonstration pc: http://www.example.com mobile: http://m.example.com rss: http://rss.example.com/rss/topstoriesoftheday.xml podcast: http://rss.example.com/podcasting/news.xml video: http://rss.example.com/rss/tutorial.xml longitude: 12.3456789 latitude: 98.7654321 region: MM Example:

Code in W3C Standards
xHTML Mobile Profile (WAP 2.0) (preferred)
WML (WAP 1.1)
cHTML (iMode)
Proper Document Type Declaration (DTD)
<?xml version=“1.0” encoding=“UTF-8” ?>
<!DOCTYPE html PUBLIC “-//WAPFORUM/DTD XHTML Mobile 1.0//EN“ “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
CSS
Use %’s and absolute positioning

Images
Max: 120px wide (avg WAP screen size width)
Screen Width (for iPhones)
 <link media="only screen and (max-device-width: 480px)" rel="stylesheet" type="text/css" href="iphone.css"/> <!--<![endif]•
@media only screen and (max-device-width: 480px) { .navigation { display: none; } }
<meta name="viewport" content="width=480; initial-scale=0.6666; maximum-scale=1.0; minimum-scale=0.6666" />

Telephone Attribute
<a href=“tel:8015555555”>801-555-5555</a>
Mobile Access Keys
<a href=“#” accesskey=“1”>Link</a>
File Size (Keep under 20k)
Use Meta Cache Control
<meta http-equiv=“Cache-Control” content=“max-age-300” />
JavaScript
No indexable content

Input Fields
Numeric:
<input type=“text” style=‘ –wap-input-format: “*N”’ />
Alpha Characters:
<input type=“text” style=‘ –wap-input-format: “A*a”’ />
No Flash, Pop-Ups, or Frames

XML Sitemap
<?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.google.com/schemas/sitemap/0.84" xmlns:mobile="http://www.google.com/schemas/sitemap-mobile/1.0"> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url> </urlset>
Google XML Sitemap Submission:
http://www.google.com/support/webmasters/bin/answer.py?answer=34648&topic=8493
Yahoo! XML Sitemap Submission:
https://siteexplorer.search.yahoo.com/mobilesubmit

Links
Link to and get links from other mobile sites

Niche Directories
Search Engines
https://siteexplorer.search.yahoo.com/mobilesubmit

JumpTap http://www.jumptap.com/content-publishers-submit-content Yahoo! Mobile http://siteexplorer.search.yahoo.com/mobilesubmit Medio http://medio.com/partners/addyourmobilesite/ Google http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40348 Bango http://www.bango.com Taptu http://taptu.com/a/submit?ps=Q1A9b *has iPhone app* Sprint https://developer.sprint.com/site/global/home/p_home.jsp Crispy http://www.crispyweb.com/submitmobile.htm Abphone http://www.abphone.com and http://m.abphone.com Vtap http://www.vtap.com/index.html AOL http://wap.aol.com Mobiseer http://www.mobiseer.com (social bookmarking) Dotmobi http://mtld.mobi/sitesubmit

http://www.rank-mobile.com/mobile-web-directories-good-mobile-seo-links/

XMHTML MP Tutorial - http://developershome.com/wap/xhtmlmp/
XHTML Mobile Profile Tag List - http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=xhtml-mp
W3C MobileOK - http://validator.w3.org/mobile/
Mobile Emulator - http://mtld.mobi/emulator.php
Mobile Device Detect and Direct - http://www.developershome.com/wap/detection/detection.asp?page=userAgentHeader
Wordpress Mobile Plugin - http://www.andymoore.info/wordpress-mobile-plugin/
iPhone Tester - http://iphone.facebook.com/
Yahoo! Mobile Tips - http://help.yahoo.com/l/us/yahoo/mobile/search/mobilewebtips.html
Google Webmaster Guidelines for Mobile - http://www.google.com/support/webmasters/bin/answer.py?answer=40348
iPhone Development Tips - http://www.sitepoint.com/article/iphone-development-12-tips/
Make your site mobile friendly in two minutes - http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly

50% more active on mobile

[email_address] Presentation at: JordanKasteler.com

Affiliate Convention 2009 - Mobile Seo

by Jordan Kasteler on Mar 08, 2010

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