Affiliate Convention 2009 - Mobile Seo
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Affiliate Convention 2009 - Mobile Seo

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    Affiliate Convention 2009 - Mobile Seo Affiliate Convention 2009 - Mobile Seo Presentation Transcript

    • Jordan Kasteler
    • JordanKasteler.com SearchandSocial.com
    •  
    • http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Mobile-Search-Engine-Optimization/ Research has suggested that around 50% of search queries from mobile phones tend to fall into just 7 key categories:
        • Music/Ringtones
        • Navigational Queries
        • Entertainment-related Questions
        • Sports
        • Local Knowledge
        • Shopping
        • Reference
    •  
    •  
    • Google has 97.5% dominance of mobile search engines according to a report from The Guardian.
        • Business Address – Whitepages App
        • Local Business – Yellowpages App
        • Taxi – Taxi Magic
        • Local Restaurants – Yelp, Urbanspoon Apps
        • People Search – LinkedIn, MySpace Apps
    •  
    •  
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    • http://www.sagerock.com/blog/google-mobile-keyword-tool / http://www.brysonmeunier.com/finding-the-google-mobile-keyword-tool/
    • The first thing developers need to bear in mind is that there are real differences in the way mobile users tend to search compared with standard desktop-based searching.
        • Less paginated navigation clicks
        • Less clicks
        • Less reading
        • Less scrolling
        • Shorter search queries (one to two keywords)
        • MoFuse - http://www.mofuse.com/
        • Winksite - http://winksite.com/site/index.cfm
        • Zinadoo - http://www.zinadoo.com/
        • Wapple.net - http://www.wapple.net/
        • CSS Stylesheets
          • <link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;handheld, projection, tv&quot; href=&quot;mobile.css&quot; />
          • @media handheld { @image1 { display: none; }}
        • Device Detection Redirect
          • http://www.andymoore.info/php-to-detect-mobile-phones/
          • http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
          • Unique profiles for each device:
          • Redirect .MOBI to subdomain or sub-folder.
          • Example: http://mobile.domain.com
        • ROBOTS.TXT
        • Block Mobile bots from Web Content
        • Block Web bots from Mobile Content
    • Meta.txt – http://metatxt.org A Standard for Improving Mobile Web Browsing and Discovery of Media http://www.gomobileseo.com Generator name: example.com description: example.com is a widely used example website keywords: example, demo, demonstration pc: http://www.example.com mobile: http://m.example.com rss: http://rss.example.com/rss/topstoriesoftheday.xml podcast: http://rss.example.com/podcasting/news.xml video: http://rss.example.com/rss/tutorial.xml longitude: 12.3456789 latitude: 98.7654321 region: MM Example:
        • Code in W3C Standards
          • xHTML Mobile Profile (WAP 2.0) (preferred)
          • WML (WAP 1.1)
          • cHTML (iMode)
        • Proper Document Type Declaration (DTD)
          • <?xml version=“1.0” encoding=“UTF-8” ?>
          • <!DOCTYPE html PUBLIC “-//WAPFORUM/DTD XHTML Mobile 1.0//EN“ “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
        • CSS
          • Use %’s and absolute positioning
        • Images
          • Max: 120px wide (avg WAP screen size width)
        • Screen Width (for iPhones)
          • <!--[if !IE]>--> <link media=&quot;only screen and (max-device-width: 480px)&quot;   rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot;iphone.css&quot;/> <!--<![endif]•
          • @media only screen and (max-device-width: 480px) {   .navigation { display: none;  } }
          • <meta name=&quot;viewport&quot; content=&quot;width=480; initial-scale=0.6666; maximum-scale=1.0; minimum-scale=0.6666&quot; />
        • Telephone Attribute
      • <a href=“tel:8015555555”>801-555-5555</a>
        • Mobile Access Keys
      • <a href=“#” accesskey=“1”>Link</a>
        • File Size (Keep under 20k)
      • Use Meta Cache Control
      • <meta http-equiv=“Cache-Control” content=“max-age-300” />
        • JavaScript
      • No indexable content
        • Input Fields
      • Numeric:
        • <input type=“text” style=‘ –wap-input-format: “*N”’ />
      • Alpha Characters:
        • <input type=“text” style=‘ –wap-input-format: “A*a”’ />
        • No Flash, Pop-Ups, or Frames
        • XML Sitemap
        • <?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot; ?> <urlset xmlns=&quot;http://www.google.com/schemas/sitemap/0.84&quot; xmlns:mobile=&quot;http://www.google.com/schemas/sitemap-mobile/1.0&quot;> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url> </urlset>
      • Google XML Sitemap Submission:
      • http://www.google.com/support/webmasters/bin/answer.py?answer=34648&topic=8493
      • Yahoo! XML Sitemap Submission:
      • https://siteexplorer.search.yahoo.com/mobilesubmit
        • Links
      • Link to and get links from other mobile sites
        • Niche Directories
        • Search Engines
      https://siteexplorer.search.yahoo.com/mobilesubmit
    • JumpTap http://www.jumptap.com/content-publishers-submit-content Yahoo! Mobile http://siteexplorer.search.yahoo.com/mobilesubmit Medio http://medio.com/partners/addyourmobilesite/ Google http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40348 Bango http://www.bango.com Taptu http://taptu.com/a/submit?ps=Q1A9b *has iPhone app* Sprint https://developer.sprint.com/site/global/home/p_home.jsp Crispy http://www.crispyweb.com/submitmobile.htm Abphone http://www.abphone.com and http://m.abphone.com Vtap http://www.vtap.com/index.html AOL http://wap.aol.com Mobiseer http://www.mobiseer.com (social bookmarking) Dotmobi http://mtld.mobi/sitesubmit
    • http://www.rank-mobile.com/mobile-web-directories-good-mobile-seo-links/
        • XMHTML MP Tutorial - http://developershome.com/wap/xhtmlmp/
        • XHTML Mobile Profile Tag List - http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=xhtml-mp
        • W3C MobileOK - http://validator.w3.org/mobile/
        • Mobile Emulator - http://mtld.mobi/emulator.php
        • Mobile Device Detect and Direct - http://www.developershome.com/wap/detection/detection.asp?page=userAgentHeader
        • Wordpress Mobile Plugin - http://www.andymoore.info/wordpress-mobile-plugin/
        • iPhone Tester - http://iphone.facebook.com/
        • Yahoo! Mobile Tips - http://help.yahoo.com/l/us/yahoo/mobile/search/mobilewebtips.html
        • Google Webmaster Guidelines for Mobile - http://www.google.com/support/webmasters/bin/answer.py?answer=40348
        • iPhone Development Tips - http://www.sitepoint.com/article/iphone-development-12-tips/
        • Make your site mobile friendly in two minutes - http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
    •  
    • 50% more active on mobile
    • [email_address] Presentation at: JordanKasteler.com