Affiliate Convention 2009 - Mobile Seo
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Affiliate Convention 2009 - Mobile Seo Presentation Transcript

  • 1. Jordan Kasteler
  • 2. JordanKasteler.com SearchandSocial.com
  • 3.  
  • 4. http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Mobile-Search-Engine-Optimization/ Research has suggested that around 50% of search queries from mobile phones tend to fall into just 7 key categories:
      • Music/Ringtones
      • Navigational Queries
      • Entertainment-related Questions
      • Sports
      • Local Knowledge
      • Shopping
      • Reference
  • 5.  
  • 6.  
  • 7. Google has 97.5% dominance of mobile search engines according to a report from The Guardian.
  • 8.
      • Business Address – Whitepages App
      • Local Business – Yellowpages App
      • Taxi – Taxi Magic
      • Local Restaurants – Yelp, Urbanspoon Apps
      • People Search – LinkedIn, MySpace Apps
  • 9.  
  • 10.  
  • 11.  
  • 12. http://www.sagerock.com/blog/google-mobile-keyword-tool / http://www.brysonmeunier.com/finding-the-google-mobile-keyword-tool/
  • 13. The first thing developers need to bear in mind is that there are real differences in the way mobile users tend to search compared with standard desktop-based searching.
      • Less paginated navigation clicks
      • Less clicks
      • Less reading
      • Less scrolling
      • Shorter search queries (one to two keywords)
  • 14.
      • MoFuse - http://www.mofuse.com/
      • Winksite - http://winksite.com/site/index.cfm
      • Zinadoo - http://www.zinadoo.com/
      • Wapple.net - http://www.wapple.net/
  • 15.
      • CSS Stylesheets
        • <link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;handheld, projection, tv&quot; href=&quot;mobile.css&quot; />
        • @media handheld { @image1 { display: none; }}
      • Device Detection Redirect
        • http://www.andymoore.info/php-to-detect-mobile-phones/
        • http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
        • Unique profiles for each device:
        • Redirect .MOBI to subdomain or sub-folder.
        • Example: http://mobile.domain.com
  • 16.
      • ROBOTS.TXT
      • Block Mobile bots from Web Content
      • Block Web bots from Mobile Content
  • 17. Meta.txt – http://metatxt.org A Standard for Improving Mobile Web Browsing and Discovery of Media http://www.gomobileseo.com Generator name: example.com description: example.com is a widely used example website keywords: example, demo, demonstration pc: http://www.example.com mobile: http://m.example.com rss: http://rss.example.com/rss/topstoriesoftheday.xml podcast: http://rss.example.com/podcasting/news.xml video: http://rss.example.com/rss/tutorial.xml longitude: 12.3456789 latitude: 98.7654321 region: MM Example:
  • 18.
      • Code in W3C Standards
        • xHTML Mobile Profile (WAP 2.0) (preferred)
        • WML (WAP 1.1)
        • cHTML (iMode)
      • Proper Document Type Declaration (DTD)
        • <?xml version=“1.0” encoding=“UTF-8” ?>
        • <!DOCTYPE html PUBLIC “-//WAPFORUM/DTD XHTML Mobile 1.0//EN“ “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
      • CSS
        • Use %’s and absolute positioning
  • 19.
      • Images
        • Max: 120px wide (avg WAP screen size width)
      • Screen Width (for iPhones)
        • <!--[if !IE]>--> <link media=&quot;only screen and (max-device-width: 480px)&quot;   rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot;iphone.css&quot;/> <!--<![endif]•
        • @media only screen and (max-device-width: 480px) {   .navigation { display: none;  } }
        • <meta name=&quot;viewport&quot; content=&quot;width=480; initial-scale=0.6666; maximum-scale=1.0; minimum-scale=0.6666&quot; />
  • 20.
      • Telephone Attribute
    • <a href=“tel:8015555555”>801-555-5555</a>
      • Mobile Access Keys
    • <a href=“#” accesskey=“1”>Link</a>
      • File Size (Keep under 20k)
    • Use Meta Cache Control
    • <meta http-equiv=“Cache-Control” content=“max-age-300” />
      • JavaScript
    • No indexable content
  • 21.
      • Input Fields
    • Numeric:
      • <input type=“text” style=‘ –wap-input-format: “*N”’ />
    • Alpha Characters:
      • <input type=“text” style=‘ –wap-input-format: “A*a”’ />
      • No Flash, Pop-Ups, or Frames
  • 22.
      • XML Sitemap
      • <?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot; ?> <urlset xmlns=&quot;http://www.google.com/schemas/sitemap/0.84&quot; xmlns:mobile=&quot;http://www.google.com/schemas/sitemap-mobile/1.0&quot;> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url> </urlset>
    • Google XML Sitemap Submission:
    • http://www.google.com/support/webmasters/bin/answer.py?answer=34648&topic=8493
    • Yahoo! XML Sitemap Submission:
    • https://siteexplorer.search.yahoo.com/mobilesubmit
  • 23.
      • Links
    • Link to and get links from other mobile sites
  • 24.
      • Niche Directories
      • Search Engines
    https://siteexplorer.search.yahoo.com/mobilesubmit
  • 25. JumpTap http://www.jumptap.com/content-publishers-submit-content Yahoo! Mobile http://siteexplorer.search.yahoo.com/mobilesubmit Medio http://medio.com/partners/addyourmobilesite/ Google http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40348 Bango http://www.bango.com Taptu http://taptu.com/a/submit?ps=Q1A9b *has iPhone app* Sprint https://developer.sprint.com/site/global/home/p_home.jsp Crispy http://www.crispyweb.com/submitmobile.htm Abphone http://www.abphone.com and http://m.abphone.com Vtap http://www.vtap.com/index.html AOL http://wap.aol.com Mobiseer http://www.mobiseer.com (social bookmarking) Dotmobi http://mtld.mobi/sitesubmit
  • 26. http://www.rank-mobile.com/mobile-web-directories-good-mobile-seo-links/
  • 27.
      • XMHTML MP Tutorial - http://developershome.com/wap/xhtmlmp/
      • XHTML Mobile Profile Tag List - http://htmllint.itc.keio.ac.jp/htmllint/tagslist.cgi?HTMLVersion=xhtml-mp
      • W3C MobileOK - http://validator.w3.org/mobile/
      • Mobile Emulator - http://mtld.mobi/emulator.php
      • Mobile Device Detect and Direct - http://www.developershome.com/wap/detection/detection.asp?page=userAgentHeader
      • Wordpress Mobile Plugin - http://www.andymoore.info/wordpress-mobile-plugin/
      • iPhone Tester - http://iphone.facebook.com/
      • Yahoo! Mobile Tips - http://help.yahoo.com/l/us/yahoo/mobile/search/mobilewebtips.html
      • Google Webmaster Guidelines for Mobile - http://www.google.com/support/webmasters/bin/answer.py?answer=40348
      • iPhone Development Tips - http://www.sitepoint.com/article/iphone-development-12-tips/
      • Make your site mobile friendly in two minutes - http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
  • 28.  
  • 29. 50% more active on mobile
  • 30. [email_address] Presentation at: JordanKasteler.com