Product
                           Management
                            at AtTask
                                     J...
My Background
                    • First 10 years at EDS and Deloitte
                    • Customer Needs and Expectatio...
• Founded in 2001
                    • Located in Orem
                    • Getting the Right Work Done
                ...
We’re Proud of...
                           ®
                               Positioned as Visionary in Gartner’s PPM Mag...
AtTask Product Mgmt
                    • Entrepreneurial Environment
                    • Previously -- One PM / 20 Deve...
Outline
                    • Product Management Challenges
                           • Know Your Market
                ...
Friday, December 4, 2009
Enlighten with
                            Information


Friday, December 4, 2009
Know Your Market
                    • Industry Analysts
                    • Competitive Landscape




Friday, December ...
Competitive Matrix




Friday, December 4, 2009
Know Your Market
                    • Industry Analysts
                    • Competitive Landscape
                    •...
Know Your Users
                    • Customer Visits




Friday, December 4, 2009
Customer Visits




Friday, December 4, 2009
Customer Visits




Friday, December 4, 2009
Know Your Users
                    • Customer Visits
                    • Phone Interviews
                    • User Co...
Friday, December 4, 2009
                                               '(




                                           ...
User Communities
                                                            !"#$%&'()*+,#"&)-&./012&
                    ...
Friday, December 4, 2009
                                               '(




                                           ...
Know Your Users
                    • Customer Visits
                    • Phone Interviews
                    • User Co...
User Personas
     Individual Contributor              Project Manager             Executive




                    Chris...
Know Your Users
                    • Customer Visits
                    • Phone Interviews
                    • User Co...
Customer Surveys
                           Net Promoter Score (NPS)



                                                  ...
Customer Surveys
                                               !"#$%&'$()$&*+,-./$
                           ("%#$




 ...
Know Your Buyers

                    • Win / Loss Analysis
                    • Needs Assessments
                    • ...
Internal Buy-In



Friday, December 4, 2009
Strategy to Get Buy-In
                    • Inform
                    • Strategize
                    • Propose
       ...
Product Guidance Council
                    • Stakeholders
                    • Open Meeting
                    • Frequ...
Meeting Topics
                    • Review Trends Exposed from Data
                    • Present Proposed Priorities
   ...
Additional Perspectives



Friday, December 4, 2009
Add’l Perspective
                                  • Software Specific
                                  • Defines the Brok...
Add’l Perspective
                                  • Minimum Product
                                  • Valuable, Usable...
Fresh Perspective

                                  • Elicit Ideas
                                  • Buy a Feature
    ...
Discussion
                                Thanks!
                                  Joel Meyer
                          ...
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Utah PMA Quarterly Meeting, December 2009

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Presentation by Joel Meyer on product management at @Task. Joel is the Director of Product Management for @Task. @Task is web-based project management software that helps companies get work done.

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Utah PMA Quarterly Meeting, December 2009

  1. 1. Product Management at AtTask Joel Meyer Director, Product Management Friday, December 4, 2009
  2. 2. My Background • First 10 years at EDS and Deloitte • Customer Needs and Expectations • Learned Project Management • Evolved to Product Management • 9 months at AtTask Friday, December 4, 2009
  3. 3. • Founded in 2001 • Located in Orem • Getting the Right Work Done • Project and Portfolio Management • 135 Employees • Over 1,000 Customers Friday, December 4, 2009
  4. 4. We’re Proud of... ® Positioned as Visionary in Gartner’s PPM Magic Quadrant Winner of 2009 CODIE for ‘Best Project Management Software’ Named industry leading On-Demand PPM solution provider Named to 2009 Inc. 500 fastest growing companies Top technology company - Red Herring Award Winner Friday, December 4, 2009
  5. 5. AtTask Product Mgmt • Entrepreneurial Environment • Previously -- One PM / 20 Developers • Now -- Team of 4 PM + 2 UX • Data-Driven Decisions • Leadership Understands the Value of PM and UX Friday, December 4, 2009
  6. 6. Outline • Product Management Challenges • Know Your Market • Know Your Users • Know Your Buyers • Internal Buy-In • Additional Perspectives Friday, December 4, 2009
  7. 7. Friday, December 4, 2009
  8. 8. Enlighten with Information Friday, December 4, 2009
  9. 9. Know Your Market • Industry Analysts • Competitive Landscape Friday, December 4, 2009
  10. 10. Competitive Matrix Friday, December 4, 2009
  11. 11. Know Your Market • Industry Analysts • Competitive Landscape • Market Surveys • Tradeshows / Conferences • Non-Customer Visits Friday, December 4, 2009
  12. 12. Know Your Users • Customer Visits Friday, December 4, 2009
  13. 13. Customer Visits Friday, December 4, 2009
  14. 14. Customer Visits Friday, December 4, 2009
  15. 15. Know Your Users • Customer Visits • Phone Interviews • User Communities Friday, December 4, 2009
  16. 16. Friday, December 4, 2009 '( !" #!!" $!!!" $#!!" %!!!" %#!!" &!!!" !" #!" $!" %!" &!" '!!" '#!" '$!" )* "+, -) * ./ 0 )" 6 1) 3* 2 3* ()*+),-" 78 4, 39 5" ": /, 1) /5 ( 3< ); *0 ), ) -" ": /, /5 ); '( ), ./0,+),-" )* -" ": /, /5 ); ), => -" ; ?, ?(- */ +(( 43 1),23" <) ," ": /, /5 ); @3 ), 0?/ -" A"+ ,- )* /0 43 45,67" ," B< C3 (- 3; 0< "C ; /- !"#$%&'()'*(+%,' ), /" -": /, !"#$%&'()*+,#"&)-&./012& /5 ); ), 1)-" -" 6 3* 7( 2/ 0 )" D? ; )" E?, D* /0 /, 7?, 0?/ 5" (+*/" A": /, /5 ); ), User Communities -" F3 5?0 " (+7-" =5 ?A) "
  17. 17. User Communities !"#$%&'()*+,#"&)-&./012& '$!" '#!" '!!" &!" %!" $!" #!" !" ()*+),-" ./0,+),-" 1),23" 45,67" 1)-" (+*/" (+7-" Friday, December 4, 2009
  18. 18. Friday, December 4, 2009 '( !" #!!" $!!!" $#!!" %!!!" %#!!" &!!!" !" #!" $!" %!" &!" '!!" '#!" '$!" )* "+, -) * ./ 0 )" 6 1) 3* 2 3* ()*+),-" 78 4, 39 5" ": /, 1) /5 ( 3< ); *0 ), ) -" ": /, /5 ); '( ), ./0,+),-" )* -" ": /, /5 ); ), => -" ; ?, ?(- */ +(( 43 1),23" <) ," ": /, /5 ); @3 ), 0?/ -" A"+ ,- )* /0 43 45,67" ," B< C3 (- 3; 0< "C ; /- !"#$%&'()'*(+%,' ), /" -": /, !"#$%&'()*+,#"&)-&./012& /5 ); ), 1)-" -" 6 3* 7( 2/ 0 )" D? ; )" E?, D* /0 /, 7?, 0?/ 5" (+*/" A": /, /5 ); ), User Communities -" F3 5?0 " (+7-" =5 ?A) "
  19. 19. Know Your Users • Customer Visits • Phone Interviews • User Communities • Usage Statistics • User Personas Friday, December 4, 2009
  20. 20. User Personas Individual Contributor Project Manager Executive Chris Jennifer Marc We want these people to “Give me my work, and get out of my way.”! “Help me, help you.”! “You can’t improve what you can’t measure.”! love using @task because it makes it easy for them to accomplish their goals Friday, December 4, 2009
  21. 21. Know Your Users • Customer Visits • Phone Interviews • User Communities • Usage Statistics • Personas • Customer Surveys Friday, December 4, 2009
  22. 22. Customer Surveys Net Promoter Score (NPS) !"#$#%&"'( )&%"*+%#"'( ,&-%"*.( *example only Friday, December 4, 2009
  23. 23. Customer Surveys !"#$%&'$()$&*+,-./$ ("%#$ ("##$ !"(#$ !"'#$ 5/6$7,84+$ !"&#$ *example !"%#$ !"##$ only )*+,-./+$ 01$ 23+4$ Friday, December 4, 2009
  24. 24. Know Your Buyers • Win / Loss Analysis • Needs Assessments • Case Studies • Buyer Personas Friday, December 4, 2009
  25. 25. Internal Buy-In Friday, December 4, 2009
  26. 26. Strategy to Get Buy-In • Inform • Strategize • Propose • Validate • Elicit Feedback Friday, December 4, 2009
  27. 27. Product Guidance Council • Stakeholders • Open Meeting • Frequent (Bi-Weekly) • Reward Attendance • Goal: Become the “Most Valuable” Meeting Friday, December 4, 2009
  28. 28. Meeting Topics • Review Trends Exposed from Data • Present Proposed Priorities • Share Feature Plans and Wireframes • Embrace the Urgent and Visible • Expose the Good, Bad, and Ugly • Re-reiterate Release Plans and Roadmaps Friday, December 4, 2009
  29. 29. Additional Perspectives Friday, December 4, 2009
  30. 30. Add’l Perspective • Software Specific • Defines the Broken Process of Develpmt • Demonstrates the Value of Personas • Makes the Case for User-Centered Design Friday, December 4, 2009
  31. 31. Add’l Perspective • Minimum Product • Valuable, Usable, and Feasible • Rapid Prototyping • Emotional Adoption • Find New and Better Ideas Friday, December 4, 2009
  32. 32. Fresh Perspective • Elicit Ideas • Buy a Feature • Prune the Product Tree • SpeedBoat • Product Box Friday, December 4, 2009
  33. 33. Discussion Thanks! Joel Meyer joel.meyer@attask.com (801) 652-3348 Friday, December 4, 2009
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