Using Facebook and Linkedin for Business

How to use Facebook and H t F b k d LinkedIn for business LinkedIn for business10th A Annual Rural Business Conference lR lB i C f by Pete Codella, APR April 12, 2012

about.me/petecodella /p

CodellaMarketing.com PeteCodella.com

About Facebook • More than 845 million active users More than 845 million active users • 50% of active users log on to Facebook every day • Average user has 130 friends • People spend over 700 billion minutes per month on FacebookCodellaMarketing.com PeteCodella.com newsroom.fb.com

Facebook is for p p Facebook is for people . . . people . . . It’s also for brands. It’s also for brands. It’ l f b dCodellaMarketing.com PeteCodella.com

CodellaMarketing.com PeteCodella.com bit.ly/o0U3I0

Approach Use Facebook personally, Use Facebook personally Then use it on behalf of a brand. . . . same goes for other social platforms.CodellaMarketing.com PeteCodella.com

What to post • Links to important Web pages • Blog posts • News releases News releases • In the news items • Videos • Photo galleries • Online presentations • Awards received Awards receivedCodellaMarketing.com PeteCodella.com

Rule of Thumb If it’s online, If i ’ li you can post it on you can post it on . .CodellaMarketing.com PeteCodella.com

Rule of Thumb If it’s online, If i ’ li every other social you can post it on media platform . you can post it on . media platformCodellaMarketing.com PeteCodella.com

Polls Videos PhotosCodellaMarketing.com PeteCodella.com

Practical matters • Identify the objective for the page Identify the objective for the page – Who’s your target audience? – What do you want them to do there? y • Goals – How many likes do you want? How many likes do you want? • Set a vanity URL • Keep it fresh — people expect frequent (lik d il ) Keep it fresh — people expect frequent (like daily) updates • Have fun! Have fun!CodellaMarketing.com PeteCodella.com

Vanity URLCodellaMarketing.com PeteCodella.com facebook.com/username

URL is your key phrase Keep in mind that your URL becomes the Keep in mind that your URL becomes the primary text associated with your Facebook page. page Example: Facebook.com/CodellaMarketing E l F b k /C d ll M k i In a Google Search for “Codella Marketing” the Facebook link ranks #8. h F b k li k k #8CodellaMarketing.com PeteCodella.com

Edit your pageCodellaMarketing.com PeteCodella.com

Link to TwitterCodellaMarketing.com PeteCodella.com facebook.com/twitter

Page resourcesCodellaMarketing.com PeteCodella.com

CodellaMarketing.com PeteCodella.com developers.facebook.com/docs/plugins

CodellaMarketing.com PeteCodella.com facebook.com/badges

CodellaMarketing.com PeteCodella.com developers.facebook.com/docs

Recommended toolCodellaMarketing.com PeteCodella.com shortstack.com

CodellaMarketing.com PeteCodella.com developers.facebook.com/showcase

A few suggestions Ask your team, customers, vendors and business partners who already know you to like your Facebook page.CodellaMarketing.com PeteCodella.com on.mash.to/r10Uce

A few suggestions Ask questions. You’ll get valuable feedback, plus you’ll be more likely to appear in others’ newsfeeds.CodellaMarketing.com PeteCodella.com

A few suggestions Share photos and ask others to share photos. Facebook photos remain the most viral feature of its platform.CodellaMarketing.com PeteCodella.com

A few suggestions Find the resources to respond to your fans’ questions and inquiries.CodellaMarketing.com PeteCodella.com

A few suggestions If you have a physical location, use Facebook Places (facebook.com/places) to drive traffic to your door.CodellaMarketing.com PeteCodella.com

A few suggestions Know your audience well. When you make a mistake, quickly own up to it, do right by your audience and fix the problem.CodellaMarketing.com PeteCodella.com

A few suggestions Integrate Facebook outside your page on your main website and in as many places as possible. Create more compelling opportunities for people to buy your product/service based on their friends’ likes.CodellaMarketing.com PeteCodella.com

A few suggestions Find synergy with other organizations and entities, then work together to promote each other’s Facebook pages so that everyone benefits.CodellaMarketing.com PeteCodella.com

CodellaMarketing.com PeteCodella.com search on mashable.com

CodellaMarketing.com PeteCodella.com search for “facebook pages”

First things first • Profile 100% complete Profile – 100% complete • Company profile • Join groups (public/private) i • List and apply for jobs • Post and answer polls • Link to other channels SlideShare, Twitter, Link to other channels – SlideShare Twitter blogs, etc.CodellaMarketing.com PeteCodella.com

CodellaMarketing.com PeteCodella.com search for linkedin on mashable.com

CodellaMarketing.com PeteCodella.com search for linkedin on socialmediaexplorer.com

Baby steps Feeling overwhelmed? Feeling overwhelmed? Take it one step at a time. Personal experience leads to successful l i l d f l professional experience.CodellaMarketing.com PeteCodella.com

You’ll be a Facebook and LinkedIn superhero in no time!CodellaMarketing.com PeteCodella.com

Pete Codella, APR (Accredited in Public Relations) pete@codellamarketing.com 801.448.7383 801 448 7383 about.me/petecodella /p TXT prpete to 50500 for my SMS business card by Contxts.comCodellaMarketing.com PeteCodella.com

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Using Facebook and Linkedin for Business

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