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Using Facebook and Linkedin for Business

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Pete Codella, Founder of Codella marketing gave this presentation at the 2012 Utah Rural Business Conference in Richfield, Utah.

Pete Codella, Founder of Codella marketing gave this presentation at the 2012 Utah Rural Business Conference in Richfield, Utah.


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  • 1. How to use Facebook and H t F b k d LinkedIn for business LinkedIn for business10th A Annual Rural Business Conference lR lB i C f by Pete Codella, APR April 12, 2012
  • 2. about.me/petecodella /p
  • 3. Page 3CodellaMarketing.com PeteCodella.com
  • 4. Page 4 About Facebook • More than 845 million active users More than 845 million active users • 50% of active users log on to Facebook every  day • Average user has 130 friends • People spend over 700 billion minutes per  month on FacebookCodellaMarketing.com PeteCodella.com newsroom.fb.com
  • 5. Page 5 Facebook is for p p Facebook is for people . . . people . . . It’s also for brands. It’s also for brands. It’ l f b dCodellaMarketing.com PeteCodella.com
  • 6. Page 6CodellaMarketing.com PeteCodella.com
  • 7. Page 7CodellaMarketing.com PeteCodella.com
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  • 12. Page 12CodellaMarketing.com PeteCodella.com
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  • 18. Page 18CodellaMarketing.com PeteCodella.com
  • 19. Page 19CodellaMarketing.com PeteCodella.com bit.ly/o0U3I0
  • 20. Page 20 Approach Use Facebook personally, Use Facebook personally Then use it on behalf of a brand. . . . same goes for other social platforms.CodellaMarketing.com PeteCodella.com
  • 21. Page 21 What to post • Links to important Web pages • Blog posts • News releases News releases • In the news items • Videos • Photo galleries • Online presentations • Awards received Awards receivedCodellaMarketing.com PeteCodella.com
  • 22. Page 22 Rule of Thumb If it’s online, If i ’ li you can post it on you can post it on                     . .CodellaMarketing.com PeteCodella.com
  • 23. Page 23 Rule of Thumb If it’s online, If i ’ li you can post it on you can post it on                     . .CodellaMarketing.com PeteCodella.com
  • 24. Page 24 Rule of Thumb If it’s online, If i ’ li every other social  you can post it on media platform . you can post it on                     . media platformCodellaMarketing.com PeteCodella.com
  • 25. Page 25CodellaMarketing.com PeteCodella.com
  • 26. Page 26CodellaMarketing.com PeteCodella.com
  • 27. Page 27CodellaMarketing.com PeteCodella.com
  • 28. Page 28CodellaMarketing.com PeteCodella.com
  • 29. Page 29CodellaMarketing.com PeteCodella.com
  • 30. Page 30CodellaMarketing.com PeteCodella.com
  • 31. Page 31 Polls Videos PhotosCodellaMarketing.com PeteCodella.com
  • 32. Page 32CodellaMarketing.com PeteCodella.com
  • 33. Page 33CodellaMarketing.com PeteCodella.com
  • 34. Page 34 Practical matters • Identify the objective for the page Identify the objective for the page – Who’s your target audience? – What do you want them to do there? y • Goals – How many likes do you want? How many likes do you want? • Set a vanity URL • Keep it fresh — people expect frequent (lik d il ) Keep it fresh — people expect frequent (like daily) updates • Have fun! Have fun!CodellaMarketing.com PeteCodella.com
  • 35. Page 35 Vanity URLCodellaMarketing.com PeteCodella.com facebook.com/username
  • 36. Page 36 URL is your key phrase Keep in mind that your URL becomes the  Keep in mind that your URL becomes the primary text associated with your Facebook  page. page Example: Facebook.com/CodellaMarketing E l F b k /C d ll M k i In a Google Search for “Codella Marketing” the Facebook link ranks #8. h F b k li k k #8CodellaMarketing.com PeteCodella.com
  • 37. Page 37 Edit your pageCodellaMarketing.com PeteCodella.com
  • 38. Page 38 Link to TwitterCodellaMarketing.com PeteCodella.com facebook.com/twitter
  • 39. Page 39 Page resourcesCodellaMarketing.com PeteCodella.com
  • 40. Page 40CodellaMarketing.com PeteCodella.com developers.facebook.com/docs/plugins
  • 41. Page 41CodellaMarketing.com PeteCodella.com facebook.com/badges
  • 42. Page 42CodellaMarketing.com PeteCodella.com developers.facebook.com/docs
  • 43. Page 43CodellaMarketing.com PeteCodella.com
  • 44. Page 44CodellaMarketing.com PeteCodella.com
  • 45. Page 45CodellaMarketing.com PeteCodella.com
  • 46. Page 46CodellaMarketing.com PeteCodella.com
  • 47. Page 47CodellaMarketing.com PeteCodella.com
  • 48. Page 48 Recommended toolCodellaMarketing.com PeteCodella.com shortstack.com
  • 49. Page 49CodellaMarketing.com PeteCodella.com developers.facebook.com/showcase
  • 50. Page 50 A few suggestions Ask your team, customers, vendors and business  partners who already know you to like your  Facebook page.CodellaMarketing.com PeteCodella.com on.mash.to/r10Uce
  • 51. Page 51 A few suggestions Ask questions. You’ll get valuable feedback, plus  you’ll be more likely to appear in others’  newsfeeds.CodellaMarketing.com PeteCodella.com
  • 52. Page 52 A few suggestions Share photos and ask others to share photos.  Facebook photos remain the most viral feature  of its platform.CodellaMarketing.com PeteCodella.com
  • 53. Page 53 A few suggestions Find the resources to respond to your fans’  questions and inquiries.CodellaMarketing.com PeteCodella.com
  • 54. Page 54 A few suggestions If you have a physical location, use Facebook  Places (facebook.com/places) to drive traffic to your door.CodellaMarketing.com PeteCodella.com
  • 55. Page 55 A few suggestions Know your audience well. When you make a  mistake, quickly own up to it, do right by your  audience and fix the problem.CodellaMarketing.com PeteCodella.com
  • 56. Page 56 A few suggestions Integrate Facebook outside your page on your  main website and in as many places as possible.  Create more compelling opportunities for  people to buy your product/service based on  their friends’ likes.CodellaMarketing.com PeteCodella.com
  • 57. Page 57 A few suggestions Find synergy with other organizations and  entities, then work together to promote each  other’s Facebook pages so that everyone  benefits.CodellaMarketing.com PeteCodella.com
  • 58. Page 58CodellaMarketing.com PeteCodella.com search on mashable.com
  • 59. Page 59CodellaMarketing.com PeteCodella.com search for “facebook pages”
  • 60. Page 60CodellaMarketing.com PeteCodella.com
  • 61. Page 61 First things first • Profile  100% complete Profile – 100% complete • Company profile • Join groups (public/private) i • List and apply for jobs • Post and answer polls • Link to other channels  SlideShare, Twitter,  Link to other channels – SlideShare Twitter blogs, etc.CodellaMarketing.com PeteCodella.com
  • 62. Page 62CodellaMarketing.com PeteCodella.com
  • 63. Page 63CodellaMarketing.com PeteCodella.com
  • 64. Page 64CodellaMarketing.com PeteCodella.com
  • 65. Page 65CodellaMarketing.com PeteCodella.com
  • 66. Page 66CodellaMarketing.com PeteCodella.com
  • 67. Page 67CodellaMarketing.com PeteCodella.com
  • 68. Page 68CodellaMarketing.com PeteCodella.com
  • 69. Page 69CodellaMarketing.com PeteCodella.com
  • 70. Page 70CodellaMarketing.com PeteCodella.com
  • 71. Page 71CodellaMarketing.com PeteCodella.com
  • 72. Page 72CodellaMarketing.com PeteCodella.com
  • 73. Page 73CodellaMarketing.com PeteCodella.com
  • 74. Page 74CodellaMarketing.com PeteCodella.com
  • 75. Page 75CodellaMarketing.com PeteCodella.com
  • 76. Page 76CodellaMarketing.com PeteCodella.com search for linkedin on mashable.com
  • 77. Page 77CodellaMarketing.com PeteCodella.com search for linkedin on socialmediaexplorer.com
  • 78. Page 78 Baby steps Feeling overwhelmed? Feeling overwhelmed? Take it one step at a time. Personal experience leads to successful  l i l d f l professional experience.CodellaMarketing.com PeteCodella.com
  • 79. Page 79 You’ll be a Facebook and LinkedIn  superhero in no time!CodellaMarketing.com PeteCodella.com
  • 80. Page 80 Pete Codella, APR (Accredited in Public Relations) pete@codellamarketing.com 801.448.7383 801 448 7383 about.me/petecodella /p TXT prpete to 50500 for my SMS business card by Contxts.comCodellaMarketing.com PeteCodella.com

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