The Impact of Social Media

The impact of social media10th A Annual Rural Business Conference lR lB i C f by Pete Codella, APR April 12, 2012

pete@codellamarketing.comCodellaMarketing.com PeteCodella.com

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@ @codellaCodellaMarketing.com PeteCodella.com

@ @Pete CodellaCodellaMarketing.com PeteCodella.com

+Pete CodellaCodellaMarketing.com PeteCodella.com

Retep Chronisz pCodellaMarketing.com PeteCodella.com

http://on.msnbc.com/HlxHBD

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Learn how social media has changed the way we p , p communicate and provides new, inexpensive tools to hear from and reach constituents in y p ways never before possible.CodellaMarketing.com PeteCodella.com

Especially for small businesses.CodellaMarketing.com PeteCodella.com

See how Facebook, LinkedIn, YouTube, Twitter, SlideShare and blogs help you share key Slid Sh d bl h l h k messages and create engagement.CodellaMarketing.com PeteCodella.com

CodellaMarketing.com PeteCodella.com bit.ly/HBOQvo

CodellaMarketing.com PeteCodella.com bit.ly/nGcuTi

Online strategyCodellaMarketing.com PeteCodella.com

Microsites Maximize your digital footprint website newsroom blog gCodellaMarketing.com PeteCodella.com

Distributed content Main Site iCodellaMarketing.com PeteCodella.com

The GoogleThe GoogleGolden Triangle

CodellaMarketing.com PeteCodella.com marketing.grader.com

CodellaMarketing.com PeteCodella.com woorank.com

Uses • Personal profile • Business profile • Facebook as a page (participate as a brand) Facebook as a page (participate as a brand) • Community pages • Facebook groups, open or private F b k i tCodellaMarketing.com PeteCodella.com

Rule of Thumb If it’s online, If i ’ li you can post it on you can post it on . .CodellaMarketing.com PeteCodella.com

Rule of Thumb If it’s online, If i ’ li every other social you can post it on media platform . you can post it on . media platformCodellaMarketing.com PeteCodella.com

Set your usernameCodellaMarketing.com PeteCodella.com facebook.com/username

Polls Videos PhotosCodellaMarketing.com PeteCodella.com

Why executives visit online networks 1. 1 Keep track of peers and colleagues Keep track of peers and colleagues 2. Access to thought leadership, information 3. 3 Showcase themselves, their company Sh h l h i 4. Access to professional development 5. Research — learn what others think of p products, vendors, etc. , ,CodellaMarketing.com PeteCodella.com

YouTube stats • #2 search engine worldwide #2 search engine worldwide • 60 hours of video uploaded every minute • More video is uploaded to YouTube in one id i l d d b i month than the 3 major US networks created in 60 years i 60CodellaMarketing.com PeteCodella.com

CodellaMarketing.com PeteCodella.com youtube.com/t/press_statistics

YouTube for business • It’s your free online advertising channel It s your free online advertising channel • Build a video campaign around keywords — must be driven by video title, description and must be driven by video title description and tags • S Search for your keywords, any competition? hf k d ii ?CodellaMarketing.com PeteCodella.com

CodellaMarketing.com PeteCodella.com youtube.com/blendtec

CodellaMarketing.com PeteCodella.com bit.ly/richroll

CodellaMarketing.com PeteCodella.com youtube.com/thepianoguys

CodellaMarketing.com PeteCodella.com youtube.com/boredshortstv

sold more than 100,000 digital downloads peaked at #58 on the Billboard Hot 100 k d t #58 th Billb d H t 100CodellaMarketing.com PeteCodella.com

A few examples from the Summer 2011 NetProspex p Social Business ReportCodellaMarketing.com PeteCodella.com bit.ly/p3wFlb

Limited space Like Facebook, with Twitter you can link to and comment on anything that’s online. y yg But, you’ve only got 140 characters! Use Bitly to shorten and track your links.CodellaMarketing.com PeteCodella.com

Keeping up with the conversation • Use a Twitter management tool like HootSuite Use a Twitter management tool like HootSuite or TweetDeck • Search for brands usernames and hashtags Search for brands, usernames and hashtagsCodellaMarketing.com PeteCodella.com

Be real, be human People as brand evangelists usually secure more People as brand evangelists usually secure more engagement (not necessarily more followers) than a brand s Twitter channel. brand’s Twitter channel @ScottMonty @Ford 58,267 followers 79,678 followers People want to interact with people.CodellaMarketing.com PeteCodella.com

Many reps, one accountCodellaMarketing.com PeteCodella.com

Manage a list of tweepsCodellaMarketing.com PeteCodella.com twitter.com/jetblue/team

Online presentation sharing • Publish your content Publish your content • Search for information • Benefit from search placement fi f h lCodellaMarketing.com PeteCodella.com

Act like an artist • Frequently self publish unique content Frequently self‐publish unique content • Be creative • Be fun f • Be humanCodellaMarketing.com PeteCodella.com

Key takeaways • New technology has forever changed the way New technology has forever changed the way we communicate • Utilize social media tools for marketing and Utilize social media tools for marketing and public relations — and to secure top online search placement search placement • Embrace your inner publisherCodellaMarketing.com PeteCodella.com

Baby steps Feeling overwhelmed? Feeling overwhelmed? Take it one step at a time. Personal experience leads to successful l i l d f l professional experience.CodellaMarketing.com PeteCodella.com

Questions Questions, comments and discussionCodellaMarketing.com PeteCodella.com

Pete Codella, APR P t C d ll APR Accredited in Public Relations about.me/petecodella TXT prpete to 50500 for my SMS business card y by Contxts.comCodellaMarketing.com PeteCodella.com

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The Impact of Social Media

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