www.storageunit.comwww.storageunit.com
This is the first in a series of guides to helpThis is the first in a series of gui...
Online Content-Online Content-
What Self StorageWhat Self Storage
Consumers Want.Consumers Want.
An guide to getting the m...
The Online Movement of TheThe Online Movement of The
Storage IndustryStorage Industry
More and more business gets done onl...
The Online Movement of TheThe Online Movement of The
Storage Industry(Cont)Storage Industry(Cont)
Copyright, www.USStorage...
Where do I start building my selfWhere do I start building my self
storage website?storage website?
Web presence is a must...
Building a self storage websiteBuilding a self storage website
Look around at other sites, possiblyLook around at other si...
Self Storage Website ContentSelf Storage Website Content
Can help significantly with SEOCan help significantly with SEO
Us...
Be helpful with your SelfBe helpful with your Self
Storage WebsiteStorage Website
Explain what you offer and why you areEx...
Show off a little on your SelfShow off a little on your Self
Storage WebsiteStorage Website
If you are members of your sta...
Point out little things that might make aPoint out little things that might make a
difference for your Self Storage Websit...
Your Self Storage Website canYour Self Storage Website can
display personalitydisplay personality
Theme, colorsTheme, colo...
Things that are mandatory on aThings that are mandatory on a
successful Self Storage Websitesuccessful Self Storage Websit...
Put Photos on your Self StoragePut Photos on your Self Storage
WebsiteWebsite
Some people don’t know what a 10x10Some peop...
Online Reservations on yourOnline Reservations on your
Self Storage WebsiteSelf Storage Website
Hotels, Airlines, Rental C...
Online Reservations on yourOnline Reservations on your
Self Storage Website (Cont)Self Storage Website (Cont)
Copyright, w...
Online Reservations on yourOnline Reservations on your
Self Storage Website (Cont)Self Storage Website (Cont)
56% occur du...
Online Reservations on yourOnline Reservations on your
Self Storage Website (Cont)Self Storage Website (Cont)
Fewer delinq...
Keep the process simpleKeep the process simple
Copyright, www.USStorageSearch.com,
Reproduced with permission.
Capture their infoCapture their info
Some people won’t reserve online, offerSome people won’t reserve online, offer
an alt...
Make your website SELL!Make your website SELL!
Your website canYour website can
and will selland will sell
Promote coupons...
What should I put on my FacebookWhat should I put on my Facebook
page?page?
Keep it interesting,Keep it interesting,
don’t...
Link everything back to your siteLink everything back to your site
Sync your facebook and twitter-Sync your facebook and t...
BloggingBlogging
InformativeInformative
Talk about thingsTalk about things
in the industry,in the industry,
what mobile st...
Writing ContentWriting Content
Focus on what youFocus on what you
think people will typethink people will type
into a sear...
TrackingTracking
Unique specials, phone numbersUnique specials, phone numbers
Mention “saw onMention “saw on
website”websi...
Keep upKeep up
The internet changes every day, yourThe internet changes every day, your
online strategy needs to stay curr...
This presentation was originally presentedThis presentation was originally presented
by:by:
Nick BilavaNick Bilava
www.USS...
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Online content what consumers want

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Transcript of "Online content what consumers want"

  1. 1. www.storageunit.comwww.storageunit.com This is the first in a series of guides to helpThis is the first in a series of guides to help self storage, mini storage, portable storageself storage, mini storage, portable storage and mobile storage operators improve theirand mobile storage operators improve their on-line presenceon-line presence Make your self storage website a one-stop website to find, compare, and reserve self storage units, storage units and mobile storage (also called portable or POD storage) anywhere in the United States. Renter’s time is valuable and calling or driving to each storage facility is just not feasible, and that is why your website must not only helps you save time and money but simply makes your life easier. The following are some of the features your website should provide to visitors: Easy search options , Current specials and coupons, Pictures and descriptions, Available unit sizes, Free quotes, Month-to-month leasing , Hassle-free payment options , It can be difficult finding secure and affordable storage facilities, especially if you're located in another city or state. That's why in addition to listing your facility use Google maps so you know exactly where they are located and be sure you can sort search result quickly by: Your zip code or city , Distance to your home or business , Unit size (5x5 to 10x30) (include a size estimator), Amenities ( Climate Control, Drive up access, etc), Boat/Auto/RV Storage , Self Storage or Mobile Storage , 24 Hr Access , Company Name . Copyright, www.USStorageSearch.com Reproduced & used with permission. A website devoted to the improvement ofA website devoted to the improvement of the Self Storage Industry’s On-Linethe Self Storage Industry’s On-Line PresencePresence
  2. 2. Online Content-Online Content- What Self StorageWhat Self Storage Consumers Want.Consumers Want. An guide to getting the most out ofAn guide to getting the most out of your self storage, mini storage oryour self storage, mini storage or portable storage websiteportable storage website Copyright, www.USStorageSearch.com Reproduced with permission.
  3. 3. The Online Movement of TheThe Online Movement of The Storage IndustryStorage Industry More and more business gets done onlineMore and more business gets done online everyday.everyday. Easy accessible (wireless, cell phones,Easy accessible (wireless, cell phones, etc)etc) Don’t have to flip through hundreds ofDon’t have to flip through hundreds of pages in a phone book to find what you’repages in a phone book to find what you’re looking for!looking for! Copyright, www.USStorageSearch.com, Reproduced with permission.
  4. 4. The Online Movement of TheThe Online Movement of The Storage Industry(Cont)Storage Industry(Cont) Copyright, www.USStorageSearch.com, Reproduced with permission.
  5. 5. Where do I start building my selfWhere do I start building my self storage website?storage website? Web presence is a must with 1.8 millionWeb presence is a must with 1.8 million searches per month being done for “selfsearches per month being done for “self storage” alonestorage” alone Website, Directories, Blogging, EmailWebsite, Directories, Blogging, Email CampaignsCampaigns Be creativeBe creative Copyright, www.USStorageSearch.com, Reproduced with permission.
  6. 6. Building a self storage websiteBuilding a self storage website Look around at other sites, possiblyLook around at other sites, possibly competition in your area and see whatcompetition in your area and see what they are doing.they are doing. Visit other sites and note things you likeVisit other sites and note things you like about themabout them Clean- make navigation simpleClean- make navigation simple Ask customers what they like/dislike aboutAsk customers what they like/dislike about your siteyour site Copyright, www.USStorageSearch.com, Reproduced with permission.
  7. 7. Self Storage Website ContentSelf Storage Website Content Can help significantly with SEOCan help significantly with SEO Use certain keywords (“We provide self storageUse certain keywords (“We provide self storage units in City, ST”)units in City, ST”) Don’t write a novel, no one will read itDon’t write a novel, no one will read it Keep the layout simple and tabs easy for peopleKeep the layout simple and tabs easy for people to findto find Copyright, www.USStorageSearch.com, Reproduced with permission.
  8. 8. Be helpful with your SelfBe helpful with your Self Storage WebsiteStorage Website Explain what you offer and why you areExplain what you offer and why you are the solutionthe solution Provide a “tips” or questions answeredProvide a “tips” or questions answered area; many are 1area; many are 1stst time storage users.time storage users. Focus on your strengths and make sureFocus on your strengths and make sure those are listed on your site (FREE use ofthose are listed on your site (FREE use of moving truck, etc)moving truck, etc) Copyright, www.USStorageSearch.com, Reproduced with permission.
  9. 9. Show off a little on your SelfShow off a little on your Self Storage WebsiteStorage Website If you are members of your state association,If you are members of your state association, show it.show it. Any community involvementAny community involvement or achievements buildsor achievements builds credibility and winscredibility and wins people overpeople over Don’t brag but briefly mentionDon’t brag but briefly mention Copyright, www.USStorageSearch.com, Reproduced with permission.
  10. 10. Point out little things that might make aPoint out little things that might make a difference for your Self Storage Websitedifference for your Self Storage Website Advantages you have over yourAdvantages you have over your competitors (auto pay discounts, referralcompetitors (auto pay discounts, referral program).program). Refreshments at the officeRefreshments at the office Your customer service is 2Your customer service is 2ndnd to none!to none! Copyright, www.USStorageSearch.com, Reproduced with permission.
  11. 11. Your Self Storage Website canYour Self Storage Website can display personalitydisplay personality Theme, colorsTheme, colors Updates can be funUpdates can be fun and draw moreand draw more interest… (1interest… (1stst one toone to mention they saw thismention they saw this special gets a freespecial gets a free month!)month!) Clean websites showClean websites show organizationorganization Copyright, www.USStorageSearch.com, Reproduced with permission.
  12. 12. Things that are mandatory on aThings that are mandatory on a successful Self Storage Websitesuccessful Self Storage Website People shop online because they want toPeople shop online because they want to compare.compare. Prices are a mustPrices are a must Office hours, specials, pictures, amenitiesOffice hours, specials, pictures, amenities Some want to reserve online without having toSome want to reserve online without having to callcall Copyright, www.USStorageSearch.com, Reproduced with permission.
  13. 13. Put Photos on your Self StoragePut Photos on your Self Storage WebsiteWebsite Some people don’t know what a 10x10Some people don’t know what a 10x10 looks like or how big it is.looks like or how big it is. Nice landscaping, facility well maintainedNice landscaping, facility well maintained Inside photos, show off retail items youInside photos, show off retail items you offeroffer Copyright, www.USStorageSearch.com, Reproduced with permission.
  14. 14. Online Reservations on yourOnline Reservations on your Self Storage WebsiteSelf Storage Website Hotels, Airlines, Rental Cars….storageHotels, Airlines, Rental Cars….storage too!too! Convenient, no effort on your partConvenient, no effort on your part Offers an advantage as not every facilityOffers an advantage as not every facility will have it availablewill have it available Copyright, www.USStorageSearch.com, Reproduced with permission.
  15. 15. Online Reservations on yourOnline Reservations on your Self Storage Website (Cont)Self Storage Website (Cont) Copyright, www.USStorageSearch.com, Reproduced with permission.
  16. 16. Online Reservations on yourOnline Reservations on your Self Storage Website (Cont)Self Storage Website (Cont) 56% occur during office hours, 44% after.56% occur during office hours, 44% after. 52% reserve a 10x10 or larger52% reserve a 10x10 or larger 95% move in rates when secured with a95% move in rates when secured with a credit cardcredit card Copyright, www.USStorageSearch.com, Reproduced with permission.
  17. 17. Online Reservations on yourOnline Reservations on your Self Storage Website (Cont)Self Storage Website (Cont) Fewer delinquencies, set people up forFewer delinquencies, set people up for auto-payauto-pay Capture customers after hoursCapture customers after hours Reduced on site costsReduced on site costs Copyright, www.USStorageSearch.com, Reproduced with permission.
  18. 18. Keep the process simpleKeep the process simple Copyright, www.USStorageSearch.com, Reproduced with permission.
  19. 19. Capture their infoCapture their info Some people won’t reserve online, offerSome people won’t reserve online, offer an alternative step such as a quote forman alternative step such as a quote form Entice people with offers (enter your nameEntice people with offers (enter your name to receive special offers!)to receive special offers!) Create an auto-responder for all quotesCreate an auto-responder for all quotes Copyright, www.USStorageSearch.com, Reproduced with permission.
  20. 20. Make your website SELL!Make your website SELL! Your website canYour website can and will selland will sell Promote coupons,Promote coupons, special offers,special offers, things they can print offthings they can print off and bring in to receiveand bring in to receive a deala deal Create the urgencyCreate the urgency (this special offer is going(this special offer is going to change soon, callto change soon, call us today!)us today!) Copyright, www.USStorageSearch.com, Reproduced with permission.
  21. 21. What should I put on my FacebookWhat should I put on my Facebook page?page? Keep it interesting,Keep it interesting, don’t annoy people bydon’t annoy people by posting your specialposting your special every day.every day. Tips, news,Tips, news, things going onthings going on in your local community.in your local community. Event remindersEvent reminders (upcoming auctions)(upcoming auctions) Copyright, www.USStorageSearch.com, Reproduced with permission.
  22. 22. Link everything back to your siteLink everything back to your site Sync your facebook and twitter-Sync your facebook and twitter- http://www.facebook.com/pages/Omaha-http://www.facebook.com/pages/Omaha- NE/USstoragesearchcom/89190681240?NE/USstoragesearchcom/89190681240? ref=tsref=ts Have certain keywords like self storage,Have certain keywords like self storage, mini storage or portable storagemini storage or portable storage hyperlinked that will take them somewherehyperlinked that will take them somewhere on your siteon your site Copyright, www.USStorageSearch.com, Reproduced with permission.
  23. 23. BloggingBlogging InformativeInformative Talk about thingsTalk about things in the industry,in the industry, what mobile storage is,what mobile storage is, things to look for whenthings to look for when choosing a storage facility.choosing a storage facility. Certain keywords can beCertain keywords can be linked back to your site.linked back to your site. Do not just put “check outDo not just put “check out our website”our website” Copyright, www.USStorageSearch.com, Reproduced with permission.
  24. 24. Writing ContentWriting Content Focus on what youFocus on what you think people will typethink people will type into a search engineinto a search engine (storage unit in city, st)(storage unit in city, st) Link keywords onLink keywords on your site that peopleyour site that people will hone in onwill hone in on (specials, what size(specials, what size do I need)do I need) People get annoyedPeople get annoyed havinghaving to search forever,to search forever, make your content clearmake your content clear and to the pointand to the point Copyright, www.USStorageSearch.com, Reproduced with permission.
  25. 25. TrackingTracking Unique specials, phone numbersUnique specials, phone numbers Mention “saw onMention “saw on website”website” to receive specialto receive special AnalyticsAnalytics Copyright, www.USStorageSearch.com, Reproduced with permission.
  26. 26. Keep upKeep up The internet changes every day, yourThe internet changes every day, your online strategy needs to stay currentonline strategy needs to stay current Watch what competitors are doing on theirWatch what competitors are doing on their sites so you can always make sure yourssites so you can always make sure yours offers everything they do and moreoffers everything they do and more If you put yourself in a customer’s shoes,If you put yourself in a customer’s shoes, that’s where ideas are born!that’s where ideas are born! Copyright, www.USStorageSearch.com, Reproduced with permission.
  27. 27. This presentation was originally presentedThis presentation was originally presented by:by: Nick BilavaNick Bilava www.USStorageSearch.comwww.USStorageSearch.com nbilava@usstoragesearch.comnbilava@usstoragesearch.com 866-880-0742866-880-0742 Copyright, USStorageSearch.com,Copyright, USStorageSearch.com, Reproduced with permission.Reproduced with permission. Copyright, www.USStorageSearch.com, Reproduced with permission.

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