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Online content what consumers want

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    Online content  what consumers want Online content what consumers want Presentation Transcript

    • www.storageunit.com This is the first in a series of guides to help self storage, mini storage, portable storage and mobile storage operators improve their on-line presence Make your self storage website a one-stop website to find, compare, and reserve self storage units, storage units and mobile storage (also called portable or POD storage) anywhere in the United States. Renter’s time is valuable and calling or driving to each storage facility is just not feasible, and that is why your website must not only helps you save time and money but simply makes your life easier. The following are some of the features your website should provide to visitors: Easy search options , Current specials and coupons, Pictures and descriptions, Available unit sizes, Free quotes, Month-to-month leasing , Hassle-free payment options , It can be difficult finding secure and affordable storage facilities, especially if you're located in another city or state. That's why in addition to listing your facility use Google maps so you know exactly where they are located and be sure you can sort search result quickly by: Your zip code or city , Distance to your home or business , Unit size (5x5 to 10x30) (include a size estimator), Amenities ( Climate Control, Drive up access, etc), Boat/Auto/RV Storage , Self Storage or Mobile Storage , 24 Hr Access , Company Name . Copyright, www.USStorageSearch.com Reproduced & used with permission. A website devoted to the improvement of the Self Storage Industry’s On-Line Presence
    • Online Content- What Self Storage Consumers Want. An guide to getting the most out of your self storage, mini storage or portable storage website Copyright, www.USStorageSearch.com Reproduced with permission.
    • The Online Movement of The Storage Industry
      • More and more business gets done online everyday.
      • Easy accessible (wireless, cell phones, etc)
      • Don’t have to flip through hundreds of pages in a phone book to find what you’re looking for!
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • The Online Movement of The Storage Industry(Cont) Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Where do I start building my self storage website?
      • Web presence is a must with 1.8 million searches per month being done for “self storage” alone
      • Website, Directories, Blogging, Email Campaigns
      • Be creative
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Building a self storage website
      • Look around at other sites, possibly competition in your area and see what they are doing.
      • Visit other sites and note things you like about them
      • Clean- make navigation simple
      • Ask customers what they like/dislike about your site
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Self Storage Website Content
      • Can help significantly with SEO
      • Use certain keywords (“We provide self storage units in City, ST”)
      • Don’t write a novel, no one will read it
      • Keep the layout simple and tabs easy for people to find
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Be helpful with your Self Storage Website
      • Explain what you offer and why you are the solution
      • Provide a “tips” or questions answered area; many are 1 st time storage users.
      • Focus on your strengths and make sure those are listed on your site (FREE use of moving truck, etc)
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Show off a little on your Self Storage Website
      • If you are members of your state association, show it.
      • Any community involvement
      • or achievements builds
      • credibility and wins
      • people over
      • Don’t brag but briefly mention
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Point out little things that might make a difference for your Self Storage Website
      • Advantages you have over your competitors (auto pay discounts, referral program).
      • Refreshments at the office
      • Your customer service is 2 nd to none!
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Your Self Storage Website can display personality
      • Theme, colors
      • Updates can be fun and draw more interest… (1 st one to mention they saw this special gets a free month!)
      • Clean websites show organization
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Things that are mandatory on a successful Self Storage Website
      • People shop online because they want to compare.
      • Prices are a must
      • Office hours, specials, pictures, amenities
      • Some want to reserve online without having to call
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Put Photos on your Self Storage Website
      • Some people don’t know what a 10x10 looks like or how big it is.
      • Nice landscaping, facility well maintained
      • Inside photos, show off retail items you offer
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Online Reservations on your Self Storage Website
      • Hotels, Airlines, Rental Cars….storage too!
      • Convenient, no effort on your part
      • Offers an advantage as not every facility will have it available
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Online Reservations on your Self Storage Website (Cont) Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Online Reservations on your Self Storage Website (Cont)
      • 56% occur during office hours, 44% after.
      • 52% reserve a 10x10 or larger
      • 95% move in rates when secured with a credit card
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Online Reservations on your Self Storage Website (Cont)
      • Fewer delinquencies, set people up for auto-pay
      • Capture customers after hours
      • Reduced on site costs
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Keep the process simple Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Capture their info
      • Some people won’t reserve online, offer an alternative step such as a quote form
      • Entice people with offers (enter your name to receive special offers!)
      • Create an auto-responder for all quotes
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Make your website SELL!
      • Your website can
      • and will sell
      • Promote coupons,
      • special offers,
      • things they can print off
      • and bring in to receive
      • a deal
      • Create the urgency
      • (this special offer is going
      • to change soon, call
      • us today!)
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • What should I put on my Facebook page?
      • Keep it interesting,
      • don’t annoy people by
      • posting your special
      • every day.
      • Tips, news,
      • things going on
      • in your local community.
      • Event reminders
      • (upcoming auctions)
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Link everything back to your site
      • Sync your facebook and twitter- http://www.facebook.com/pages/Omaha-NE/USstoragesearchcom/89190681240?ref=ts
      • Have certain keywords like self storage , mini storage or portable storage hyperlinked that will take them somewhere on your site
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Blogging
      • Informative
      • Talk about things
      • in the industry,
      • what mobile storage is,
      • things to look for when
      • choosing a storage facility.
      • Certain keywords can be
      • linked back to your site.
      • Do not just put “check out
      • our website”
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Writing Content
      • Focus on what you
      • think people will type
      • into a search engine
      • (storage unit in city, st)
      • Link keywords on
      • your site that people
      • will hone in on
      • (specials, what size
      • do I need)
      • People get annoyed having
      • to search forever,
      • make your content clear
      • and to the point
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Tracking
      • Unique specials, phone numbers
      • Mention “saw on
      • website”
      • to receive special
      • Analytics
      Copyright, www.USStorageSearch.com , Reproduced with permission.
    • Keep up
      • The internet changes every day, your online strategy needs to stay current
      • Watch what competitors are doing on their sites so you can always make sure yours offers everything they do and more
      • If you put yourself in a customer’s shoes, that’s where ideas are born!
      Copyright, www.USStorageSearch.com , Reproduced with permission.
      • This presentation was originally presented by:
      • Nick Bilava
      • www.USStorageSearch.com
      • [email_address]
      • 866-880-0742
      • Copyright, USStorageSearch.com,
      • Reproduced with permission.
      Copyright, www.USStorageSearch.com , Reproduced with permission.