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Ethnography 101 by Usography

by Paul Bryan on Jun 13, 2010

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Ethnography 101 presented by Paul Bryan of Usography at the Usability Professionals Association (UPA) conference 2010 in Munich, Germany. Ethnography is a field research method that can be used to unde...

Ethnography 101 presented by Paul Bryan of Usography at the Usability Professionals Association (UPA) conference 2010 in Munich, Germany. Ethnography is a field research method that can be used to understand the needs, behaviors, and decision-making factors of consumers in a natural environment. This presentation shows how Usography has applied ethnographic methods to e-commerce design strategy, giving a step-by-step process description.

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Ethnography 101 by Usography — Presentation Transcript