Morningstar - Business Wire: ABC to Promote Primetime Hit ``Desperate Housewives'' a... Page 1 of 3
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ABC to Promote Primetime Hit ``Desperate
Housewives'' and Salma Hayek-Adapted
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October 20. From
Premiere of ``Ugly Betty'' to Transit TV's
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Targeted Hispanic Audience
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09-05-06 06:00 AM EST | LOS ANGELES --(BUSINESS WIRE)--
If you have questions or
Television networks face an increasingly competitive landscape
comments about this topic,
check out our message to attract new viewers, so channels are seeking innovative new
ways to promote their primetime series. With the Fall season
premieres just around the corner, ABC Entertainment (ABC) is
targeting the Hispanic audience, and promoting quot;Desperate
Housewivesquot; and quot;Ugly Bettyquot; with the help of its U.S. Hispanic
agency ARENAS and Transit Television Network (Transit TV)
as a key resource to deliver its primetime spots to the Hispanic
This Fall, Transit TV will air promotional spots for ABC's
primetime television shows quot;Desperate Housewivesquot; and quot;Ugly
Bettyquot; on Transit TV's mobile broadcast network.
The commercials will reach a dedicated, targeted audience via
Transit TV screens installed on thousands of transit vehicles
across select major markets, including Chicago, Los Angeles and
Orlando. Both spots will run in Spanish.
This commercial promotion will support the season's launch of
both shows. The award-winning quot;Desperate Housewivesquot; will
premiere its 3rd season on Sunday, September 24 (9/8c), while
quot;Ugly Bettyquot; will have its series premiere on Thursday,
September 28th (8/7c). quot;Ugly Bettyquot; is based on a Colombian
telenovela, quot;Yo Soy Betty La Fea,quot; and adapted into an American
setting by producer Salma Hayek.
Morningstar - Business Wire: ABC to Promote Primetime Hit ``Desperate Housewives'' a... Page 2 of 3
quot;We are extremely pleased that ABC and ARENAS have chosen
to deliver their promotional spots for `Desperate Housewives' and
`Ugly Betty' to Transit TV's targeted demographic,quot; said Gerry
Noble, President and Chief Executive Officer of Transit TV.
quot;More and more, major advertisers are looking at new mediums
to supplement their traditional media plans, and Transit TV's
captive audience provides an attractive addition.quot;
About Transit TV
Transit TV generates 11 million weekly impressions through its
network of 8,750 television screens on nearly 4,000 transit
vehicles across Los Angeles, Chicago, Atlanta, Orlando and
Milwaukee. Transit TV is the largest broadcast network
specifically targeting transit riders across North America. Transit
TV enhances riders' journeys, provides transit agencies with an
additional revenue source and enables advertisers to reach a
previously untapped, young, vibrant audience.
Transit TV is a wholly owned subsidiary of Torstar Corporation,
Toronto, Canada. Torstar Corporation is a broadly based media
company listed on the Toronto Stock Exchange (TS.B).
ABC Entertainment offers quality, award-winning programming
that includes many of the most widely viewed series, specials and
movies. Primetime Entertainment on ABC crosses various
programming genres with hit series like quot;Desperate Housewives,quot;
quot;Lost,quot; quot;Grey's Anatomy,quot; quot;Extreme Makeover: Home Edition,quot;
quot;Boston Legal,quot; quot;According to Jim,quot; quot;George Lopez,quot; quot;Dancing
with the Stars,quot; quot;America's Funniest Home Videos,quot;
quot;Supernannyquot; and quot;Wife Swap.quot; In Late-Night, quot;Jimmy Kimmel
Livequot; celebrated its third anniversary in January, 2006. ABC
Entertainment is part of the ABC Television Network and is
managed by Disney-ABC Television Group, a division of The
Walt Disney Company.
Copyright 2006 Business Wire.
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