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  1. 1. Morningstar - Business Wire: ABC to Promote Primetime Hit ``Desperate Housewives'' a... Page 1 of 3 Thursday, Oct. Welcome! Mutual Funds@E*TRADE Securities Search Enter topic Quotes Portfolio Membership Home Portfolio Stocks Funds ETFs Hedge Funds Markets Ads by Google ABC to Promote Primetime Hit ``Desperate Housewives'' and Salma Hayek-Adapted Flags of Our Fathers October 20. From Premiere of ``Ugly Betty'' to Transit TV's director Clint Eastwood. Watch the trailer Targeted Hispanic Audience Advertise on this site 09-05-06 06:00 AM EST | LOS ANGELES --(BUSINESS WIRE)-- If you have questions or Television networks face an increasingly competitive landscape comments about this topic, check out our message to attract new viewers, so channels are seeking innovative new boards. ways to promote their primetime series. With the Fall season premieres just around the corner, ABC Entertainment (ABC) is targeting the Hispanic audience, and promoting quot;Desperate Housewivesquot; and quot;Ugly Bettyquot; with the help of its U.S. Hispanic agency ARENAS and Transit Television Network (Transit TV) as a key resource to deliver its primetime spots to the Hispanic community. This Fall, Transit TV will air promotional spots for ABC's primetime television shows quot;Desperate Housewivesquot; and quot;Ugly Bettyquot; on Transit TV's mobile broadcast network. The commercials will reach a dedicated, targeted audience via Transit TV screens installed on thousands of transit vehicles across select major markets, including Chicago, Los Angeles and Orlando. Both spots will run in Spanish. This commercial promotion will support the season's launch of both shows. The award-winning quot;Desperate Housewivesquot; will premiere its 3rd season on Sunday, September 24 (9/8c), while quot;Ugly Bettyquot; will have its series premiere on Thursday, September 28th (8/7c). quot;Ugly Bettyquot; is based on a Colombian telenovela, quot;Yo Soy Betty La Fea,quot; and adapted into an American setting by producer Salma Hayek. mhtml: 10/13/2006
  2. 2. Morningstar - Business Wire: ABC to Promote Primetime Hit ``Desperate Housewives'' a... Page 2 of 3 quot;We are extremely pleased that ABC and ARENAS have chosen to deliver their promotional spots for `Desperate Housewives' and `Ugly Betty' to Transit TV's targeted demographic,quot; said Gerry Noble, President and Chief Executive Officer of Transit TV. quot;More and more, major advertisers are looking at new mediums to supplement their traditional media plans, and Transit TV's captive audience provides an attractive addition.quot; About Transit TV Transit TV generates 11 million weekly impressions through its network of 8,750 television screens on nearly 4,000 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee. Transit TV is the largest broadcast network specifically targeting transit riders across North America. Transit TV enhances riders' journeys, provides transit agencies with an additional revenue source and enables advertisers to reach a previously untapped, young, vibrant audience. Transit TV is a wholly owned subsidiary of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.B). About ABC ABC Entertainment offers quality, award-winning programming that includes many of the most widely viewed series, specials and movies. Primetime Entertainment on ABC crosses various programming genres with hit series like quot;Desperate Housewives,quot; quot;Lost,quot; quot;Grey's Anatomy,quot; quot;Extreme Makeover: Home Edition,quot; quot;Boston Legal,quot; quot;According to Jim,quot; quot;George Lopez,quot; quot;Dancing with the Stars,quot; quot;America's Funniest Home Videos,quot; quot;Supernannyquot; and quot;Wife Swap.quot; In Late-Night, quot;Jimmy Kimmel Livequot; celebrated its third anniversary in January, 2006. ABC Entertainment is part of the ABC Television Network and is managed by Disney-ABC Television Group, a division of The Walt Disney Company. Copyright 2006 Business Wire. SPONSORED LINKS Define your dreams. Then define your investments. Get the free Ameriprise Financial Dream BookSM guide. Learn To Trade Forex Free $50,000 Practice Account - Buy/Sell Signals And Key Trading mhtml: 10/13/2006
  3. 3. Morningstar - Business Wire: ABC to Promote Primetime Hit ``Desperate Housewives'' a... Page 3 of 3 Strategies. Discover iShares ETFs Over 100 ETFs. More tools. More possibilities. 5.5% APY E-LOAN Savings Absolutely No Fees. FDIC Insured. Quick & Easy Application. Open Now! Corrections Site Map Help Advertising Opportunities Licensing Opportunities Glossary Store © Copyright 2006 Morningstar, Inc. All rights reserved. Please read our Terms of Use and Quotes for NASDAQ are 15 minutes delayed. All other exchanges are delayed 20 m mhtml: 10/13/2006