[Mobile Usability Study] 15 fashion web shops tested by tablet users
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[Mobile Usability Study] 15 fashion web shops tested by tablet users

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International Mobile Commerce Study with Tablets - Remote Tablet Usability Testing:
UserZoom invited 800 female users from 4 different countries (USA, UK, Germany, Spain) to take part. All of them purchase fashion items and clothes online and are tablet and smartphone users. Each of them performed 3 tasks on tablets.

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[Mobile Usability Study] 15 fashion web shops tested by tablet users [Mobile Usability Study] 15 fashion web shops tested by tablet users Presentation Transcript

  • Mobile USABILITY TESTING INTERNATIONAL MOBILE COMMERCE STUDY (TABLETS): Comparing Fashion Web Stores 1
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Content Introduction . Market Environment . Omni-Channel Experience . The Tablet Boom Results of the Mobile Commerce Study Remote Tablet Usability Testing: We invited 800 female users from 4 different countries (USA, UK, Germany, Spain) to take part. All of them purchase fashion items and clothes online and are tablet and smartphone users. Each of them performed 3 tasks on tablets. Tested Brands: 2
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Market Environemt Mobile device, smartphone and tablet use has skyrocketed in recent years and their market penetration is increasing rapidly. While PCs and laptops remain the most popular choice for browsing and shopping online, tablet and mobile use is on the rise and more and more users are shopping on mobile devices. According to eMarketer, mobile commerce will more than quadruple in upcoming years, going from $6.7 million in 2011 to $31 million in 2015. A Google study published in May 2012* indicates that in the year 2015, smartphone market penetration will reach 51% in the United Kingdom, 44% in the United States and Spain, and 29% in Germany. Penetration of Smartphones Germany 29% Spain 44% USA 44% UK 51% Base: Total population *Source: http://www.thinkwithgoogle.com/mobileplanet/ (Year 2012) 3
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores By the end of 2012, smartphone market penetration increased by 30% in these European countries, reaching a 50% market penetration in December 2012. In December 2012, Spain led the ranking with 66% of users owning a smartphone followed by the United Kingdom with 64%. Both countries are above the European average of 57%, topping Germany with 51%. Smartphone Penetration Across the EU5 Countries Source: comScore MobiLens, EU5, 3 Month Avg ending Dec 2012, 13 + 4
  • Changed Buying Behaviour If retailers want to increase online sales and conversion rates, they have to ensure that customers find what they are looking for quickly and easily on all devices – no matter the time of day or user context. It forces them to redefine and build new relationships with their mobile customers. Providers have to get to know their users better and analyse how they use mobile applications or websites. 5
  • The Omni-Channel Experience Mobile shopping offers new user experiences. Because of mobile devices, we have gone from a Multi-Channel Experience to an Omni-Channel Experience centred on the customer. This user-centred approach requires a consistent communication, creating the same user experience in all channels, whether it is a bricks-and-mortar location, an online shop, or a mobile application (mobile and tablet). Many customers use their mobile for virtual window shopping, although they often do not complete the purchase on their mobile device. They rather use it to look for information on a certain product or to find discount coupons for the purchase in a store 6
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Activites Smartphones are used for Germany Spain USA UK 0% 25% 50% 75% 100% Base: Smartphones Users Source: http://www.thinkwithgoogle.com/mobileplanet/ (Year 2012) Brows the Internet Purchase a product/service Search for holidays Product Search General Search Use online/mobile shopping coupons 7
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Many people use their mobiles in stores. While shopping, they spend an average of 15 minutes looking for information or sending pictures. Over the last couple of years customers have developed new buying behaviours. They are having a significant impact on the final conversion rate at both stores and in online shops. When e.g. showrooming, customers try on clothes at a shop to then use their smartphone to compare prices. If the item is cheaper online, they complete the purchase at home on their tablet or computer. According to research by the design agency Foolproof, 24% of the shoppers ‘showroomed’ while doing their Christmas shopping. 40% of them ended up buying the product from a competitor. 8
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Social Commerce is more than just a trend... Social Commerce is more than just a trend. Many brands are beginning to integrate social into their shopping experience, creating different experiences that intertwine physical with online shopping. C&A shows the number of likes an item received on Facebook on their store hangers, and DIESEL encourages customers to post fitting room pictures on the DIESEL Facebook page. SoLoMo (social-local-mobile) is the latest trend to emerge as a major e-commerce opportunity to be exploited, adding the mobile commerce experience to all other shopping experiences. It would be wrong to interpret these changes as transition from off- to online, as both channels are part of the user’s overall experience. Brands like C&A show the number of likes an item received on Facebook on their store hangers. In order for an e-commerce site to be successful, it must be able to adapt to the user’s behaviour in each channel, creating unique and personal shopping experiences, and defining different functionalities for each of the applications involved. This is why it is crucial to get to know your customers, to ask them what they need in order to learn how to equip each channel with the most suited user experience. 9
  • Tablets are the next device to take off 10
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Tablets A study by Cisco (Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017) on the evolution of mobile devices predicts that in 2017 there will be more mobile devices in use than people on the planet. Tablets and smartphones will generate the majority of online traffic. Although tablets rank second in terms of Internet connections, they will become the fastest way to surf the net in the future. Source: http://www.businessinsider.com/ 11
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores The key to success Most retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets... Most retailers are still not taking advantage of the shopping potential offered by mobile devices and tablets. Either they are unfamiliar with the role of mobile devices in the shopping process, or they have not optimised their e-commerce sites to create the best and most efficient shopping experience. This often translates into a frustrating experience for their customers. There is a great deal of opportunity for improvement. Mobile devices are part of an overall user experience. It is not a matter of creating a different experience for each device. The ideal solution would be to create a single experience - a brand experience - that adapts to the device in use. The key to success lies in designing to optimise all the functionalities of these devices and taking advantage of all the opportunities they offer, integrating them into multi-channel shopping Experiences in order to increase sales. 12
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores A long way to go It is surprising to see that so far, very few brands have invested in optimising their online business for all mobile devices such as tablets, whether this is because of how fast these devices have burst on the scene or because of a lack of resources. It is not unusual to find mobile websites with a difficult to read text due to its size, links which are too small to click with only one finger; sites which are hard to navigate and offer a disorganised content where important information is often not prominently displayed or difficult to find. Few brands have web store designed to create a positive shopping experience on mobile devices. Generally, their content, forms and payment methods are not mobile ready and are therefore not adapted to the specific requirements of tablet use. It is also common to find shopping websites, which offer mobile applications, but do not inform their users about them or do not make it easy to download them. This way, users end up browsing a website, which has not been optimised for tablets. Few brands have web stores designed to offer a positive shopping experiences on mobile devices. 13
  • The fashion industry has the biggest impact on online shopping Female users who regularly purchase clothes or accessories online are accustomed to using their smartphones to find information and browsing when they are on the go or have a spare moment while waiting for something. However, when at home or when having more time to surf, they prefer to use a tablet. These female users are active in social networks and forums. This way, a satisfied female customer can turn into a brand advocate “goldmine”. 14
  • International Mobile Commerce Study (Tablets) Fashion Web Stores 15
  • How did we conduct the study? *This report is based on the evaluation made at the time of analysis. 16
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Participants We invited 800 female users from 4 different countries (USA, UK, Germany, Spain) to take part. All of them purchase fashion items online and are tablet and smartphone users. Each of them performed 3 tasks on an e-commerce website/web store. 200 users 200 users 200 users 200 users Ages: 25 to 45 Ages: 25 to 45 Ages: 25 to 45 Ages: 25 to 45 Regularly purchase fashion items online Regularly purchase fashion items online Regularly purchase fashion items online Regularly purchase fashion items online Tablet, iPad or Android users Tablet, iPad or Android users Tablet, iPad or Android users Tablet, iPad or Android users 17
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Web Stores 18
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Countries SLOVAKIA COLOMBIA 19
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Task-based Online Remote Test UserZoom Mobile 20
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Tasks Task 1. Buy a black dress for a party, the one you like the most Task 2. You like your friend’s necklace... You want to buy one like it. Task 3. Find information about returns in order to return the dress Buy a specific necklace 21
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores UserZoom Mobile - Mobile Usability Testing How does it work? 22
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Results - Task 1 Purchase a basic fashion item which can be found in any woman’s wardrobe: a black dress. Other than this, the task was open. Buy a black dress, the one you like the most. Task 1. Buy a black dress for a party, the one you like the most. 23
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Did they succeed? Not all the users succeeded in making the purchase. The main reason for abandoning the task was the registration process, either because they felt it took too long or because they received an error. Despite the fact that it is more difficult and awkward to write on a tablet than it is on a computer, most of the brands tested have not adapted their forms, and in some cases, they require the user to register in order to make a purchase. The main reason for abandoning the purchase is the user registration process. Site loading time and optimisation for tablets are other problems encountered by the users. 24
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Task Success Rate - Task 1 100 100 50 50 90% 38% 31% New Look Top Shop 42% 42% Guess Bebe 53% 0 0 Asos 52% 54% Kenneth Cole Zara 100 100 50 50 WHBM 56% 31% 48% 85% 60% 0 73% 64% 70% 0 Zara Blanco Mango Springfield Hallhuber ESPRIT S.Oliver H&M 25
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Why users did not succeed - Task 1 User Feedback Main reasons for abandoning purchase: “They required me to enter a lot of personal information before reaching the payment detail page.” “They asked me to register.” “It’s probably easier on a computer, but on the tablet it was very slow. I had to hit the keys on the keypad several times and exit and return.” “The pages took a long time to load and the images didn’t load. When I tried to enter more information, my keypad covered most of the text.” “The registration process is very long and is required to make a purchase.” “I have to register before making a purchase. ” “I had technical problems when using the guest account. And I couldn’t exit.” “It was impossible to select the size quickly.” 26
  • Being able to achieve what you want to do on a shopping site without difficulty and making shopping a pleasant experience are key factors. The user experience after browsing a shopping site is very important. If the experience is negative, this may affect brand perception. After completing the task, the users were asked to rate how easy it was. 27
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Was it easy for you to purchase the dress? Satisfaction on a scale of 1-7 7 7 6 6 5 5 4 3 6,1 4 6,3 5,9 5,8 3 6,5 6,2 Guess Bebe WHBM 5,6 6 5,9 5,8 Hallhuber ESPRIT S.Oliver H&M 2 1 1 0 5,7 Kenneth Cole 2 6 0 Asos New Look Top Shop Zara 7 7 6 6 5 5 4 3 4 6,2 5,8 6,1 6,3 3 2 2 1 1 0 0 Zara Blanco Mango Springfield 28
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Results - Task 2 The users were asked to buy a specific necklace and to find out what it is made of. By means of this task the goal was to measure efficiency when searching for a specific product and to find out how female users behave when searching for an accessory online they have seen in a store or on a friend. In addition, the participants gave feedback on how they deal with information provided on the product page and which preferences they have. Tarea 2. You like your friend’s necklace... You want to buy one like it. Buy a specific necklace 29
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Task Success Rate - Task 2 100 100 50 50 61% 46% 93% 90% Kenneth Cole Guess 84% 82% Bebe WHBM 57% 26% 0 0 Asos New Look Top Shop Zara 100 100 50 50 78% 62% 39% 85% 0 0 Zara Blanco Mango 75% 69% Springfield 26% 9% Hallhuber ESPRIT S.Oliver H&M 30
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Did they succeed? - Task 2 User Feedback - “I found the necklace, but not the information about what material it is made of.” “The touch screen keypad doesn’t respond very well.” “There was no filter for jewellery or accessories.” “The description is not very detailed. There isn’t a lot of information about the product.” “I couldn’t find it. The search engine didn’t work.” “It’s difficult to use on the tablet.” “I found the necklace, but no information or images for the product.” “The filter tab covered up the shop menu and I couldn’t use the filter. The pages loaded very slowly.” 31
  • In addition to the lack of optimisation for tablet use, the participants complained about how difficult it was to access the information they considered important. On some sites the users mentioned that they missed detailed product descriptions. 32
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Results - Task 3 The users looked for information on how to return the dress. The information the customer needs when browsing the site is not always accessible or not in the right place. Tarea 3. Find information about returns in order to return the dress 33
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Task Success Rate - Task 3 100 100 50 50 55% 54% 73% 76% Kenneth Cole Guess 86% 94% Bebe WHBM 79% 75% S.Oliver H&M 78% 88% 0 0 Asos New Look Top Shop Zara 100 100 50 50 83% 36% 56% 88% 97% 69% 0 0 Zara Blanco Mango Springfield Hallhuber ESPRIT 34
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Did they succeed? - Task 3 User Feedback - “It’s not at all easy to find.” “The information is vague and not very clear.” “I had to browse the website to find the information.” “It was difficult to find the information. “I didn’t get any results when I searched.” “Too many stipulations. It’s not simple.” “Everything is explained very clearly. There isn’t much text.” “Too complicated. I had to click a lot.” 35
  • Thoughts We are not ready for the Multi-Channel Experience. Most of the brands analysed are not optimised to create a positive MultiChannel User Experience. All brands have a lot of opportunity for improvement in this area. All of them have a lot of opportunity for improvement in this area. Some web stores are not optimised for tablets. Others offer mobile websites and/or apps, but only for some operating systems, and they do not always inform you that these apps exist when you visit their site. We aren’t ready for the Multi-Channel Experience. 36
  • What we found out during the study... Mobile Optimised Websites App *This report is based on the evaluation made at the time of analysis. Company search function Mobile site iPhone Android Tablet iPad Android 37
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores User Preferences and User Satisfaction Net Promoter Score (NPS) by device User satisfaction (NPS) for iPad or Android is different in each country. Users in the USA and UK show a preference for iPad. However, in Spain they prefer Android and in Germany they seem to have no preference. • NPS is a metric for measuring user satisfaction. It is calculated as the difference between brand promoters and detractors. 49,35% 31,17% 51,39% 22,06% 37,5% 37,84% 22,03% 29,17% 43,38% 34,38% 28,38% 38,14% 19,48% iPad NPS -30% 19,44% Android NPS -32% 34,56% iPad NPS 13% Android NPS -9% iPad NPS -4% Android NPS 18% 28,13% 33,78% 39,83% 24,65% 33,1% 42,25% iPad NPS 18% 24,59% 34,43% 40,98% Android NPS 16% 38
  • What happens if a website is mobile optimised? Although people in the USA and UK prefer the iPad, the study showed that if brands offer an application optimised for Android devices, there is an increase in the NPS for Android, and the overall NPS for the brand itself improves. Unoptimized Website Global NPS 2% NPS iPad 0% Website optimized for Android NPS 10% Unoptimized Website global NPS 18% NPS iPad 16% Website optimized for Android NPS 21% 39
  • What do the highest rated shopping sites have in common? 40
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores User Preferences and User Satisfaction Net Promoter Score (NPS) per brand 16,33% 20% 24% 23,08% 24,49% 19,61% 38,78% 34% 30% 34,62% 40,82% 43,14% 26% 32% 33,33% 22,92% 44,9% NPS 29% 46% NPS 26% 46% NPS 22% 43,31% NPS 19% 34,69% NPS 10% 37,25% NPS 18% 42% NPS 16% 43,75% NPS 10% 41
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores User Preferences and User Satisfaction Net Promoter Score (NPS) per brand 32% 34% 28,89% NPS 2% 34% 28,89% 42,22% NPS 0% 38% 32% 30% NPS -8%* 42,5% 27,5% 30% NPS -13% 18% 34% 38,46% 51,35% 72,73% 32,43% 15,15% NPS -21% 16,22% 43,59% NPS -16% 17,95% 48% NPS -35% 12,12% NPS -61%* *Asos: The NPS score for 25-30 year olds was 29%. *Hallhuber: The reason why the NPS is so low could be due to the higher prices of Hallhuber products compared to the other brands. NPS -61% 42
  • Users do not like to register in order to make a purchase. 43
  • What do the highest rated shopping websites have in common? Registration for making a purchase is not required. The web shops that were rated best do not require you to register in order to make a purchase, or registration is optional and/or they offer the option of purchasing as a guest. NPS 22% NPS 29% NPS 26% NPS 19% 44
  • Having to register is the main reason for abandoning the purchase. Even when the success rate for task 1 (purchase a black dress) - is higher, registration affects user satisfaction. On Zara UK, 43% of users commented that the site requested too much information, compared to 13% for the other websites. NPS 29% 31% 69% Task Success Rate Task 1 55% 45% NPS -16% The task success rate with regards to purchasing the black dress is higher for ZARA UK than for Topshop. Nevertheless, ZARA UK users have a lower satisfaction rate than Topshop users. 45
  • Most users prefer to choose whether to register or not. I don’t mind 4% 6% 7% 11% 10% It keeps me from purchasing 16% 8% 16% 66% I prefer to choose whether I register or not 68% 65% 62% It’s ok, because my details will be saved for my next purchase 20% 10% 20% 11% Spain Germany USA UK 46
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Information that is important to the customer Key information about the purchase is important to the customer. It has an influence on brand perception and customer satisfaction. Websites are ranked higher in terms of brand perception, if this information is more accessible during the shopping process. Relevant information in page footer Task Success Rate Task 3 NPS 31% global 10% 69% NPS 7% Even when users succeeded in completing the tasks, their NPS went down in comparison with the overall rating. Purchase information accessible during the shopping process NPS 29% 22% 78% NPS global 29% Task Success Rate Task 3 Topshop´s value does not decrease and the general NPS stays the same 47
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores What do users value about a product page? Detailed product information A structured, not overloaded site High quality pictures Easy to select sizes and products If the product is displayed on a model Recommendations on how to combine products Easy and fast payment method e.g. PayPal Zooming in on products Not enough pictures or product is not being displayed The font is too small Missing information The product is not worn by a model Site is not structured and payment process is too complicated 48
  • Product pages, which were rated best by the users “Close look of the product, you can see the composition and how to wash it” 56% 47% 55% 35% “The product can be clearly seen. It was also very well organised”. 58% 50% 53% 42% 49
  • Product pages, which were rated best by the users “I like the zoom option” 56% 53% 56% 36% “Clear, detailed and easy to find information” 59,5% 52,5% 55% 33% 50
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores What do users like? “I like to easily go from one category to another” “Shipping details are easily understood, it has icons, pictures and information” “It gives outfit combination possibilities, it´s clear, concise and tidy”. “I like the additional product information and customer comments”. “Visible shipping information” “A clear and elegant design” “Clear, tidy and elegant” “The article information was there. I didn´t have to scroll down or open a new window”. 51
  • Is the search function important for tablets? Users do use the search function on their tablets. Especially on the Blanco website, which has no search function, users complained that they could not find it. 100 75,5% 80 60 91,25% 100 80 72,5% 60 45% 32,5% 40 40 20 20 0 28,25% 0 Use the search feature Use the search feature 100 100 80 80 60 40 60 51,5% 23,5% 70,75% 23,25% 40 36,25% 21,5% 20 20 0 0 Use the search feature Buy a black dress Use the search feature Buy a specific necklace Find information about returns 52
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Payment Method Despite having more time available when using a tablet, it is more difficult to write on a tablet because of its device characteristics. That’s why the majority of the users value a fast payment process. 89% of the users rated a fast payment system as important for tablets. What do they find valuable? NPS 22% Most users prefer and value a fast payment method like PayPal. What bothers them? One user complained that it was bad not being able to see the total amount until the end. NPS 19% 53
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores When making a purchase on a tablet, is it important for you that the web store offers a quick payment method? 95% 91% 86% Germany Spain UK 84% USA Yes No I don’t mind 54
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Payment Method The users agree that it is important to have a fast and secure way to pay. 65% 59% PayPal 60% PayPal is the preferred payment method in all 4 countries. 45% I like to save my payment details, so I don’t need to enter them each time The older the users, the more their preference for PayPal decreases (USA). Teenagers prefer PayPal. 11% 16% 7% 22% 20% I prefer to enter my payment details each time I visit a shopping site to make a new purchase Spain Germany 25% 33% 33% USA UK 55
  • App or mobile web: what to offer? Most users prefer a mobile website adapted to all devices if it works well. Mobile Web vs. App What do you prefer? 69% 68% 57% 43% 52% 48% App 32% Germany Spain UK 31% USA Mobile Web 56
  • Mobile Usability Testing International Mobile Commerce Study (Tablets): Comparing Fashion Web Stores Do users download an app? When asked if they would download the web store app, the users responded: 1. If they use it a lot YES 2. If they like the mobile web NO 3. If they shop a lot on this shopping site and trust the site YES Some users believe that the app doesn’t work as well as the website and uses up more battery power than the mobile web. Others commented that they do not like it when their tablet screen is full of icons. 54% 45% 43% 38% 30% 27% 22% 24% 40% 41% 21% 14% Yes USA No UK It depends Spain Germany 57
  • Team Coordination and report: Dolors Pou Data collection and analysis: UserZoom UK: Jenna Cosquieri UserZoom Germany: Nina Beck UserZoom USA: Sneha Kanneganti UserZoom Spain: Dolors Pou Editing translation: Jen Kirschniok Mobile Testing Made Easy Graphic Design: Rocío Carrasco Sponsor: With 27 offices worldwide and covering sample in 78 countries, SSI is the world’s leading provider of sampling, data collection and data analytic solutions for survey research. UserZoom UK UserZoom USA UserZoom Germany UserZoom Spain 50a Alderley Road Wilmslow, Cheshire SK9 1NT Sunnyvale (CA) USA 440 N. Wolfe Rd. Sunnyvale, CA 94085 München (DE) Glückstraße 2 80333 München Barcelona Av. Diagonal 618 3º D 08030 Barcelona, Spain Telf: +34 93 414 7554 Fon: +1 (866) 599 1550 Contact: Alfonso de la Nuez alfonso@userzoom.com Fon: +49 89 41 41 42 45-0 Contact: Jakob Biesterfeldt jbiesterfeldt@userzoom.com Fon: + 44 (0) 1625 525 650 Mobile: + 44 (0) 7900 472 920 Contact: Arthur Moan amoan@userzoom.com @userzoom_UK @UserZoom @userzoom_DE Madrid Gran Vía 62 7º izqda. 28013 Madrid Fon: +34 915 426 252 Contact: Sara López slopez@userzoom.com @xperience_UZ www.linkedin.com/company/userzoom www.userzoom.co.uk