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Remote Prototype Testing Case Study
 

Remote Prototype Testing Case Study

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We thought the best way to explain how UserZoom works with two different prototyping tools was to implement a case study....

We thought the best way to explain how UserZoom works with two different prototyping tools was to implement a case study.

With each tool, Axure and Just In Mind, we ran a 30 user study. The Axure study featured a low-fidelity prototype for an e-commerce company. Whereas, the Just In Mind study featured a high-fidelity prototype for a banking company, as you can see in the video

Remote Prototype Testing and 'traditional' remote testing differ in that your prototype is not a live webpage, but is a hosted interactive experience for your participants in a secure testing environment.

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Simply go to http://www.userzoom.com/news-feed/prototype-testing-userzoom

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    Remote Prototype Testing Case Study Remote Prototype Testing Case Study Presentation Transcript

    • Case Study:Remote Prototype Testing With UserZoom Using Axure and Just In Mind 11/1/2011
    • Case Study Explanation The purpose of this case study was to show how UserZoom works with prototypes and popular prototyping tools In order to do this, we created studies using two prototyping tools: Axure & Just In Mind 2
    • Case Study Explanation• With each tool, Axure and Just In Mind, we ran a 30 user remote study• The Axure study featured a low-fidelity prototype for an e-commerce company• The Just In Mind study featured a high-fidelity prototype for a banking company 3
    • Case Study Explanation• You are able to track results using each tool with UserZoom• The results from each study include the following: • Screening question data • Click heatmaps • Clickstreams • And task success & efficiency ratios 4
    • Axure Study Initial Questionnaire  1. How often do you shop for clothing online? 511/1/2011
    • Axure Study Task - Find Shoes  Add a pair of womens shoes to your shopping cart. When you are done, click "Im Finished".  Starting page: 611/1/2011
    • Axure Study Click HeatmapThe large red“heat” indicatorshows a majority ofpeople clicked thereto begin the thetask finding the pairof women’s shoes. 7
    • Axure Study ClickstreamPage click-throughson Axure prototypesare trackable withUserZoom Note: We can validate success by URL 8
    • Axure Study Task - Find Shoes  Task Effectiveness & Efficiency 911/1/2011
    • Axure Study Task - Success Questionnaire  1. Please indicate how easy it was for you to find the shoes: 1011/1/2011
    • Axure Study Task - Abandon Questionnaire  1. Please select the reason(s) why you chose to abandon or were not able to complete this task: (check all that apply) 1111/1/2011
    • Just In Mind Study Now let’s look at the Just In Mind Prototype Study 12
    • Just In Mind Study Initial Questionnaire  1. How often do you manage your banking online? 1311/2/2011
    • Just In Mind Study Task - Find Credit Card  Find the annual fee amount on the PremierPass Rewards Credit Card. When you are done, click "Im Finished".  Starting Page: 1411/2/2011
    • Just In Mind Study Click Heatmaps 15
    • Just In Mind Study Clickstream 16
    • Just In Mind Study Task - Find Credit Card  Task Effectiveness 1711/2/2011
    • Just In Mind Study Task - Validation Questionnaire  1. What is the annual fee for the PremierPass Card? 1811/2/2011
    • Just In Mind Study Task - Success Questionnaire  1. Please indicate how easy it was for you to find the annual fee amount: 1911/2/2011
    • Just In Mind Study Task - Abandon Questionnaire  1. Please select the reason(s) why you chose to abandon or were not able to complete this task: (check all that apply) 2011/2/2011
    • Conclusion• With UserZoom, you can easily track success/error metrics along with clickstreams, click heatmaps, and other data on either low or high fidelity prototypes.• You can use prototyping tools such as Axure or Just In Mind in your prototype design process.• For more information, feel free to visit our website @ userzoom.com Thanks for Reading! 21