Measuring Human Experiences Beyond the Customer.
Alberto explores the way we can understand and measure the positive relation between people and products. We can look beyond linear performance metrics and analyse this relationship in terms of qualitative experiences. How do we measure the quality of the time spent with the products? Is the intensity of the experience adjusted to its goals? What triggers the experience? How do the interaction patterns affect the perception of the brand? What's the meaning of the experience, what is left when the user closes the computer?
By Alberto Barreiro (ex ITV, Yahoo!)
Presented at UserZoom UX Seminar, 11th July 2012