Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Critical insights into mobile product usability


Published on

To view the recorde webinar, please visit: …

To view the recorde webinar, please visit:

In this 60-min webinar, we discuss:

- Key points for integrating mobile
- Mobile users usage and behavior
- Highlights: best practices for mobile design
- Mobile research methods

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • 55y/o man vs 13 y/o girlAmerican Airlines app knows that you’ve checked in and brings up your flight infoHow will they be using the app
  • No download barrier for sites, users must download for appResponsive design and mobile web app’s are another story
  • Action Bar
  • Going forward, not all android devices will have the menu button
  • Krispy Kreme saw a 6.8% increase in same-store sales
  • Show UZ VoC video
  • Transcript

    • 1. Critical Insights for MobileProduct Usability#uzwebinar Kim Oslob Scott Nelles
    • 2. SpeakersKim Oslob Scott NellesVP, UX Client UX Sales ManagerServices UserZoomUserZoom
    • 3. UserZoom All-in-one research platform and consulting services Cost-effectively manage UX and CX, through the entire product life cycle on both PC and Mobile platforms Based in Silicon Valley with international offices in Spain, UK and Germany
    • 4. Usability, Design and IA
    • 5. Market & Mobile Research
    • 6. Agenda Before you design Mobile users usage and behavior Highlights: best practices for mobile design Mobile research methods
    • 7. Before you design
    • 8. Before you design Understand who are your potential users – define personas Know where and when they will use your product –define use cases Understand users needs and how the site or app fulfills these needs
    • 9. Before You Design Design for the screen size you are deploying on – remember optimization is key in mobile design Simplicity is key! Mobile site or app?
    • 10. Mobile Site or Native App? Mobile Site Native App Limited functionality  Richer interaction Works across various  Device specific devices versions Requires an internet connection  Can access data Easier to update sites offline Shareable through a  Update must be link pushed out  Cannot be shared as easily
    • 11. Audience Participation How many of you use an iPhone vs Android vs Blackberry?
    • 12. Mobile behavior and usage
    • 13. Mobile UsageMobile phones are the most adopted technology in historySmartphone usage is growing rapidly globally:  55% penetration in the US (2012)  51% share in the Europe (2011)  45% penetration in Canada (2011)  19% in APAC/wide variations by country (2011)
    • 14. Mobile UsageSmartphones have become the preferred method for accessing popular social media and business platforms:  53% of Facebook traffic is via mobile as of May 2012  60% of Sales people hits is via mobile as of May 2012  60% of doctors use a tablet in their practiceInternet is accessed via mobile more often than computer in China
    • 15. Eighty-Six percent use mobile devices while watching TVMelanson, Mike. (January 2011). Yahoo: 86% Use Mobile Devices While Watching TV Retrieved from
    • 16. …Big at Home, When Watching TV, While running ErrandsSterling, Greg. (March 2011). Mobile Search Use Stats: Big at Home, When Watching TV, WhileRunning Errands. Retrieved from
    • 17. Mobile behaviorMobile users … Behave differently on a mobile website and app than they do on a computer Multi-task while interacting with their phone or pad Have many distractions while interacting with their phone or pad (e.g. Conversations, watching t.v., children, using the computer, etc.)
    • 18. Mobile behavior cont…Mobile users … Do not spend hours in the same app or on a website as the do on a computer Use swipe and touch/tap instead of click
    • 19. Highlight of mobile design best practices
    • 20. Audience ParticipationReply in Chat:What is the most useful app on your phone and why?
    • 21. UI guidelines* IOS Human Interface Guidelines Android User Interface Guidelines
    • 22. Consistency in the UI and designUsers expect their experience to be the same or similar across all apps on their mobile OSUse standard controls built into the OS rather than re-designing or assigning
    • 23. Optimize for mobile Do not just duplicate your pc website, optimize and design for the smaller screen Avoid horizontal scroll and limit vertical scroll
    • 24. Screen Real Estate Only show what you need to show on the screen All other critical actions go to the action overflow
    • 25. Screen Real Estate Many apps still use the Menu button
    • 26. Create realistic looking appsUser like apps to look realistic and behave realistically.
    • 27. Create realistic looking apps
    • 28. Task Focused Important actions salient and predictable Let your users decide what they need and how they need it
    • 29. Provide Utility Provide immediate value Leverage location based services when possible
    • 30. Mobile UX Research Methods
    • 31. Mobile Research Methods Focus Groups Mobile Surveys (Text, email, push notification, geo fencing, geo targeting, QR codes) One on one Usability Testing Mobile app or site intercept survey (video) Unmoderated remote mobile testing
    • 32. Task-based Mobile Usability Testing • Expected End of February 2013 • Remote Unmoderated (Quantitative) • Live mobile websites & Prototypes • Android & iOS • Collect Success/Efficiency Ratios/Survey data & behavioral data • Video Session Replay Q2/Q3 2013
    • 33. Keys when testing mobile Test mobile tasks first prior to out in the wild testing. This will help you uncover low hanging fruit. Follow up task testing with in context testing (natural environment and collecting data in the moment) Demographic and location is key
    • 34. RaffleKim Oslob Scott NellesVP of UX Client Svs. UX Sales ManagerPhone: +1 (408) 524 -7446 Phone: +1 (408) 675-5370Email: Email:
    • 35. Questions?Kim Oslob Scott NellesVP of UX Client Svs. UX Sales ManagerPhone: +1 (408) 524 -7446 Phone: +1 (408) 675-5370Email: Email: