Traditionally, UX researchers have relied heavily on qualitative research methods to gather feedback from users. That means combing through hours of videos of users interacting with the product, making copious notes, and whittling the information down to actionable items for your coworkers.
The process is time-consuming, however, and makes it difficult to track common themes across multiple tests. That’s why UserTesting decided to incorporate survey-style questions into our arsenal of testing techniques for subscription clients. We call these survey-style questions Customer Experience Analytics, and there are three kinds: Multiple choice, Rating Scale, and Written answer.
Learn more from our experts in this on-demand webinar: http://bit.ly/UTmetrics