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Lean UX Tips

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Takeaways from our Q&A with authors Eric Ries and Laura Klein. …

Takeaways from our Q&A with authors Eric Ries and Laura Klein.

Watch the on-demand webinar here: http://info.usertesting.com/OnDemand_Webinar_LeanUX_October2013Signup.html

Published in: Technology, Business

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  • 1. LEAN UX Tips Takeaways from our Q&A with authors Eric Ries and Laura Klein
  • 2. Table of Contents Recruiting, Testing & Reporting in a Lean UX Environment 3 Balancing Delight & Function (Minimum Viable Product) 5 Applying Lean UX to an Established Product 8 What an Optimal Lean UX Team Looks Like 12 Releasing Apps 14 Lean UX Strategies that Apply to Games 18 Watch the Webinar 21 LEAN UX Tips
  • 3. SECTION 1 Recruiting, Testing & Reporting in a Lean UX Environment
  • 4. 1. Recruiting, Testing & Reporting in a Lean UX Environment Laura Klein: “If it's taking you a week to do your testing, you're testing way too many people in one go." Laura’s Tips: • Shorten your testing cycle. • Test 3-5 people. • Make Changes. • Repeat LEAN UX Tips
  • 5. SECTION 2 Balancing Delight and Function (Minimum Viable Products)
  • 6. 2. Balancing Delight & Function (Minimum Viable Products) Eric Ries: "The MVP is an experiment that helps you learn what you want to know." Eric’s Tip: Don’t be afraid to release an MVP, but be sure to have a plan for iterative design. LEAN UX Tips
  • 7. 2. Balancing Delight & Function (Minimum Viable Products) Laura Klein: “The MVP of a wedding cake is not flour and eggs and sugar. It's a cupcake." Laura’s Tip: You can get away with a product that is more functional than delightful if you solve a difficult problem and you have little competition. LEAN UX Tips
  • 8. SECTION 3 Applying Lean UX to an Established Product
  • 9. 3. Applying Lean UX to an Established Product Eric Ries: “Whoever learns fastest is going to win…If you're on an 18 month developer cycle and you're going up against someone who is on a daily, weekly or quarterly release cycle, you're really in trouble.” Eric’s Tips: • Create a sandbox for innovation. • Focus on one aspect at a time. • A page on a site, a game level, etc. • Make rapid changes. • Incrementally port more functionality. LEAN UX Tips
  • 10. 3. Applying Lean UX to an Established Product (cont.) Eric’s Tips (cont.): • Don’t treat usability and design as objective concepts. • Talk to customers as early as possible. LEAN UX Tips
  • 11. 3. Applying Lean UX to an Established Product (cont.) Laura’s Tips: • Consider how each new addition adds complexity and ask these questions: • What do I expect to deliver? • What will this new feature improve for me and my users? • Don’t be afraid to kill features. LEAN UX Tips
  • 12. SECTION 4 What an Optimal Lean UX Team Looks Like
  • 13. 4. What an Optimal Lean UX Team Looks Like Eric’s Tips: • Break silos down. • Create a cross-functional, dedicated team. • Everyone has to have the same job description: • “Make this work by whatever means necessary.” LEAN UX Tips
  • 14. SECTION 5 Releasing Apps
  • 15. 5. Releasing Apps Laura’s Tips: • Don’t do focus groups. It’s a good way to talk to 12 people and get one opinion. • Release apps to learn something, and don’t worry about early bad reviews. • Things to do before adding your app to the app store: • Build an audience to see if they’re willing to buy. • Do user research to see if your app solves a problem. • User test to see if your app is usable when it gets into someone’s hands. LEAN UX Tips
  • 16. 5. Releasing Apps (cont.) Eric Ries: “You don’t get any negative reviews if no one downloads it.” Eric’s tips: • Test on Android. • No approval process • Faster time to app store • Experiment in Android and build for iPhone. • Optimize for speed of learning instead of optimizing for revenue. • Go where the faster learning is. LEAN UX Tips
  • 17. 5. Releasing Apps (cont.) Eric Ries: “Even if we accept that the goal of building products is to have them be as perfect as possible, getting more rapid feedback is a faster path to that perfection than spending a long time ‘perfecting it.’” LEAN UX Tips
  • 18. SECTION 6 Lean UX Strategies that Apply to Games
  • 19. 6. Lean UX Strategies that Apply to Games Eric Ries: “It’s a myth that you can’t test for fun. It’s really easy to test for fun.” Eric Ries’ Tips: • Put your product in front of someone and watch their reaction. You'll know instantly if it's fun or not. • Look at one level as your MVP. • If someone is not willing to play past level 1, there’s no point in creating subsequent levels. LEAN UX Tips
  • 20. 6. Lean UX Strategies that Apply to Games (cont.) Eric’s Tips (cont.): • The definition of quality is in the eye of the customer. • If you change the customer, you change what quality means. • Always test assumptions. • Don't assume that you can replicate a formula when changing the context. LEAN UX Tips
  • 21. Watch The Webinar On-Demand by Clicking The Image Below! LEAN UX Tips