Talk on co-design at the Finnish Institute, Paris

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It's all about working better together!

Presenting User Studio's approach to co-design & co-creation within organizations, working with residents and local authorities.

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Talk on co-design at the Finnish Institute, Paris

  1. 1. IT’S ALL ABOUTWORKING BETTERTOGETHER !User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  2. 2. USER STUDIO is one of France’s pioneer innovation by service design agencies.User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  3. 3. User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  4. 4. ClientsUser Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  5. 5. USER STUDIO designs new services by adopting the end-user’s point of viewUser Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  6. 6. The way we see today’s question... How can we introduce client organisations to user-centered innovation methods such as co-design ?User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  7. 7. Co-design you said ? Is it rather... co-design ? co-creation ? We like to define our practice by yet another term: co-ideation.User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  8. 8. The User Studio’s approach... Creating a sector-specific framework (roadmap + tools) may be an efficient means to acclimate client organisations that do not traditionally employ user-centered innovation methods, and especially not co-design.User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  9. 9. Since 2009…Local, experimental & operational contextsUser Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  10. 10. For example ?High schools in the Champagne-Ardenne regionUser Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  11. 11. Ethnographic research Living with high school students for several days...User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  12. 12. «Co-ideation» workshopsUser Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  13. 13. 1 23
  14. 14. All those have lead us to finding similarities...User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  15. 15. Designers are comfortable with… Flexible, non-linear processes Using lots of different kinds of input { necessary for the creative process Exploration and ambiguityUser Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  16. 16. Organisations like… Structured processes { that minimise risk Predictable outcomesUser Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  17. 17. ...and to designing a framework totackle those differences. PINS, Rive Droite de Bordeaux, FING Lycée de Revin, la 27e Région Envirobat - Méditerranée, Provence Plate-forme des Hauts-de-Garonne, la 27e Région Service Lab Orléans, Lyonnaise des Eaux, 2011User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  18. 18. It’s calledService Lab
  19. 19. Service Lab goes all the way to here !
  20. 20. Ethnographic research tools Identifiying the user’s needs
  21. 21. Co-ideation tools Generating ideas
  22. 22. Design Synthesizing ideas in ameaningful, innovative concept
  23. 23. For more information... Article in Touchpoint 3#2 Creating a Framework for Organisations New to Service Design
  24. 24. THANKS ! Contact : www.userstudio.fr Matthieu Savary savary@userstudio.fr www.servicelab.fr demo.servicelab.fr @UserStudioUser Studio - 2011

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