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Don Montanaro,
TradeKing Group, Inc.,
CEO
Gina Debogovich,
Best Buy,
Head of Social Media
Kimarie Matthews,
Wells Fargo,
Vice-President Social
Michelle Killebrew,
IBM,
Program Director, Strategy &
Solutions - Social Business
Jennifer Lashua,
Intel,
Editor in Chief
Karen O’Brien,
Western Union,
Senior Director, Social Media
Lisa Anderson,
Southwest Airlines,
Director Social Business
Toni Jones,
U-Haul International,
Social Media Director
Lutz Finger,
Linkedin,
Director of Business Analytics
Use Social to Get Closer to Your Customer
Heighten collaboration, deepen customer understanding,
maximize engagement, and boost your competitive advantage
USM
The 4th Annual Corporate Social Media Summit San Francisco
September 15-16 , 2014
#CSMSF usefulsocialmedia.com/sanfrancisco
> LEARNING
Learn from and benchmark against
250+ senior level executives from
the world’s leading social brands.
New interactive formats and in-depth
debate tailored specifically to your
needs as a B2C or B2B social media
executive
> NETWORKING
Take away actionable insight
and solutions as well as valuable
contacts. Focussed networkingtime
allows you to benchmark against your
corporate peers with over 18 hours of
best practice and solution sharing
> STRATEGY
Exclusive strategic insight from
senior executives from some of
the biggest brands in the world.
Understand where social is headed
in order to sharpen and refine your
future social strategy
MAXIMIZE ENGAGEMENT:
Boost your content strategy to ensure
you are relevant, timely and valuable
ENHANCE COLLABORATION:
‘De-silo’ social media to ease communication
exchanges, enhance agility, and create seamless
customer experiences
ACTIONABLE CUSTOMER INSIGHT:
Use your social data for better decision-making,
heightening your customer understanding and intimacy
SUPERIOR PERFORMANCE:
Clearly define your social approach to maximize
value for your customer and your business
Hear from 25+ senior social media,
marketing and communications executives:
LOOK INSIDE to check out our top level social media and marketing speakers and business-focused agenda
USMWhy attend The Corporate Social
Media Summit in San Francisco?
Social media is more than just a part of your marketing mix –
it is becoming fundamental to every aspect of your business.
Jack Edgar
Global Event Director
Useful Social Media
jack.edgar@usefulsocialmedia.com
Feedback from the Corporate Social Media Summit In 2013:
Here’s a sample of some of the leading brands who attended in 2013:
I realized all of my social
media issues – ROI,
resources and engagement
weren’t just my problems.
It was great to see
executives in businesses
like mine, looking to
solve some of the same
problems
Loved it –
awesome!
The event was a wonderful
opportunity to connect
with fellow corporate social
media practitioners, share
best practices and insights
to help advance the
profession of social media
in the corporate setting
This event was extremely
valuable conference where
I got to learn from some of
the brightest practitioners
in the social media space.
The speakers were filled
with great information
and offered up some great
insights into how they’ve
found success
Dewayne Hankins
AEG Sports
Stephanie Scott
American Airlines
Perrine Crampton
eBay
Dustin Luther
Dun & Bradstreet Credibility Corp
As you know, social media is a vehicle to transform and grow your entire business. In the ever-changing social
landscape, it is critical to stay one-step ahead of your competition. The Corporate Social Media Summit in San
Francisco will ensure you do exactly that.
Uncover new opportunities to fully integrate social media across your company; meaningfully engage
consumers; keep ahead of platform and technological changes; and create unrivaled customer experiences.
#CSMSF will bring you the world’s leading social media executives and brand marketers, giving you critical
insight on the biggest issues you’ll face in 2014.
By attending, you will learn how to:
•	 Fully embed social media: Break down internal silos to heighten collaboration and ease internal
communication, allowing you to be both unified and nimble
•	 Generate valuable and engaging content: Reach and frequency are no longer good enough. Discover
how to captivate audiences in a unique, transparent and meaningful way
•	 Deepen customer relationships: Generate a 360 degree understanding of your customer through your
social data, feeding this insight into your future strategy and decision-making
The social business has an ability to connect with customers in a personalized, timely and valuable manner.
Do not miss the opportunity to learn from the world’s biggest and most social brands, using their insight
to shape your future social and wider-business strategy.
Ensure your place amongst these leading experts: Register your pass for this sell-out event.
I look forward to seeing you in San Francisco
USMSUMMIT AGENDA
Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup
OPENING KEYNOTES
Heighten customer understanding and proximity to
generate unrivalled customer experience
Your customers have more choice - and power - than ever before. Yet
92% of marketers say that they could do more to understand and get
closer to their customers. Companies that do this – and connect with
their audiences in a meaningful, personalized and valuable way – will
not only improve their social performance, but competitive advantage
too. In the session, learn how to:
•	Employ a customer-centric social strategy: Move away from a
product-centric approach, use customer insight to get better at
delivering what customers want
•	Generate personalized customer interactions: Achieve brand
advocacy and loyalty through connecting with your customers
in a relevant, valuable and timely manner.
•	Make it seamless: Make sure your presence on many marketing
channels is unified and harmonious to deliver a seamless
customer experience
Greg Seremitis,
PetCo,
Chief Content Officer
Kimarie Matthews,
Wells Fargo,
Vice-President Social
Michelle Killebrew,
IBM,
Program Director, Strategy &
Solutions - Social Business
Unlock the power of social data – generate actionable insight for more
personalized and meaningful customer interaction
•	From insight to action: Use detailed customer data to build
actionable insights to make better strategic decisions, and
spot new opportunities.
•	A fuller customer profile: Use social data for a deep
understanding of individuals as well as markets, for
enhanced targeting and a more personalized customer experience.
•	The right data for the right department: Establish the structure and
processes to refine your wealth of social data, and ensure the insight
is delivered to the right people in your company
DAY ONE - PANEL DISCUSSIONS
Lutz Finger,
Linkedin,
Director of Business Analytics
Content Creation: Content that engages: Build your brand through
personalized, valuable content
•	Match your content to your customer: Proven insight on how
to understand your customer better, and use that insight to
build content that is valuable to them
•	Tell engaging stories: Generate a meaningful and authentic
connection with your audience by shifting your focus from
campaigns to story-telling.
•	New formats to ensure you cut through the clutter. Produce
‘snackable’ content that will get noticed, get shared, and
get audiences engaged.
Content Distribution: Maximize impact through Targeted, Timely and
Tailored content
•	Right Place: Choose the right channels for your brand and
goals, understanding where your customers are, and the
best way to reach them.
•	Right Time: Establish the structure and processes to ensure
you are nimble, being able to generate engaging and timely
content – fast.
•	Right Content: Discover what content works - and on which
channels – to ensure you’re constantly enhancing and
improving the way you publish content.
Impact Measurement: Define the value of your social media initiatives in
order to refine your future strategy
•	Develop your own Social Health Index – Define your
company’s goals and utilize company-specific performance
metrics to generate actionable performance insight.
•	Value driven impact measurement – generate a clear and
transparent means of assessing your social efforts against
your business goals and bottom line.
•	Insight the board-room can buy into: Translate complex
metrics and measurements into the language of C-suite
executives, generating a company culture that understands
and embraces social media.
USMSUMMIT AGENDA
DAY ONE - PANEL DISCUSSIONS
Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup
Karen O’Brien,
Western Union,
Senior Director, Social Media
Greg Cannon,
Caesar’s Entertainment,
Vice-President, Digital Marketing
Toni Jones,
U-Haul International,
Social Media Director
Sagar Jethani,
Premier Farnell,
Head of Global Content
Gregg Tilsten,
Flight Centre,
Global Social Media Leader
Chris Brooks,
Hilton Worldwide,
Senior Manager Global Corporate
Communications & Digital Engagement
Leah Gentry
Sprint,
Director, Content Social & Design
Peter Farrell,
QVC,
Director, Social Media & Marketing
Jennifer Lashua,
Intel,
Editor in Chief
Joe Nolan,
StubHub,
Head of Social Media
Social Media Integration: Better internal collaboration for seamless
customer experiences
•	De-silo Social Media: Embed social media across more
than just your marketing department to truly leverage the
power of social
•	Be nimble in your thinking and response: Map out your
internal social infrastructure to enhance cross-functional
collaboration and streamline communication
•	Achieve a unified external voice: Build the internal
processes to deliver consistent customer experiences
across multiple touch points
Harness the power of your employees for greater innovation and engagement
•	Educate your employees: Effective training to ensure
employees are both up-to-date, and are proficient at
utilising social media
•	Tap-in to your internal talent: Incorporate the processes and
culture which will allow employees to innovate, share and
drive new business ideas.
•	Use employee advocacy to enrich your marketing:
Mobilize your employees to promote marketing initiatives
and share brand content, humanizing your brand and
increasing social engagement.
CASE STUDY: Use social to shift from campaigns to engaging stories
With the wealth of content out there, it is vital that companies
cut through the noise and get noticed, wherever their
audiences might be. Telling stories through your web, mobile
and social channels is often quite different and can also be
more engaging than traditional campaigns. Why? Because
with storytelling, a company can raise awareness, trust and
individuality, both in their products and brand as a whole. In this session, hear the invaluable insights of NBC News on:
•	What makes a good story? The essentials of storytelling across TV and digital platforms from a brand which tells
engaging stories, every day, all day long.
•	The right story, for the right time, shared in the right way. Learn to take a wealth of stories and information and turn this
into ‘snackable’ content that will trigger interest and engagement in your brand, from TV to social to the web.
•	Tracking the impact of your storytelling: Everyone tracks success differently. For some TV producers, it’s video views
and “what’s trending.” For digital, it’s page views, time on site, unique visitors and shareability. Convincing executives
regardless of the difficulties of finding and pinning down ROI relies on knowing your audience and setting realistic goals,
then tracking the right metrics of success.
USMSUMMIT AGENDA
Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup
DAY TWO - PANEL DISCUSSIONS
Alan Elias,
Wells Fargo,
Senior Vice-President, Communications
Gina Debogovich,
Best Buy,
Head of Social Media
Kathleen Noble,
The Kellogg Company,
Associate Director of Social Media
Richard Margetic,
Intuit,
Director of Social
Greg Shove,
SocialChorus,
Founder and CEO
Lou Dubois,
NBC News,
Social Media Editor
Social Media for Customer Care: Build loyalty through authentic and
transparent engagement
•	Become a ‘trusted advisor’: Generate a 1-to-1 and human
relationship with customers through a personable and
personalized approach.
•	Be agile, authentic and consistent: Effectively evaluate and
prioritize customer care issues to respond in an efficient,
timely and personalized manner.
•	Collaborate for unified and enriched customer experiences:
Fully incorporate social media into your customer care
operations for a holistic internal approach, and consistent
external voice.
CASE STUDY: Monetize your social community: Incorporate commerce into
your existing social strategy, without alienating your consumer base
•	Motivate your consumer at the right moment: Ensure your
messages and content are both beneficial and highly
targeted, pulling rather than pushing your customer.
•	Inspire your consumers to influence your community: Drive
revenue and sales through harnessing the power of peer-to-
peer reviews, social sharing and word-of-mouth marketing
•	Turn followers into customers: Effectively interact with your
consumer in a way that humanizes as well as monetizes
your relationship.
What’s Next? Ensure your company flourishes in an ever-changing
environment
•	Be pro-active, innovative and agile: Generate a culture
and infrastructure so you can take advantage of opportune
developments and changes.
•	Match the social landscape to your company: How to
assess which new developments and platforms will help
achieve your corporate goals
•	Keep up-to-date: Understand how social has changed the
way brand’s work, and discover the key developments that
will affect your role in 2015.
USMSUMMIT AGENDA
Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup
DAY TWO - PANEL DISCUSSIONS
Joel Nathanson,
Bank of the West,
Head of Social Media
John Yembrick,
NASA,
Director of Social Media
Lou Dubois,
Social Media Editor,
NBC News
Lisa Anderson,
Southwest Airlines,
Director Social Business
Rocco Sabino,
TradeKing,
Principal, Social Media and Content
Joe Nolan,
StubHub,
Head of Social Media
USM
Join the conversation! You can get involved at: @usefulsocialmedia.com/sanfrancisco #CSMSF
Business Opportunities
for Solution Providers
Whether you’re looking for increased brand awareness, thought leadership or new
business, The Corporate Social Media Summit San Francisco gives you the access you need.
By putting your brand in front of 250+ senior members of the social media community we
provide the best possible platform to create an impact on your target audience.
Three Key Facts
ŸŸ Strengthen your reputation as thought leaders in the social
media space at the leading summit in the US
ŸŸ Maintain and build relationships with your key accounts and
meet potential new clients – over 400 social media heads in the
room!
ŸŸ Demonstrate market innovation & leadership by launching
new services, products and systems
Opportunities available include:
ŸŸ Take a speaking a slot and address a room full of senior-level
executives
ŸŸ Show off your latest product and services in our exhibition hall
ŸŸ Build your brand with exclusive promotional opportunities
Seniority of
attendees:
Who’s in
the room:
CEO 1%
Chief 5%
VP 12%
Director 29%
Manager 27%
Other 26%
Corporate 81%
Vendor 16%
Other 3%
“ I’ve participated in the Useful Social Media events for two
years running and found them to be well run, insightful and
very valuable. I’ve had the opportunity to speak at these
events and been able to build our business as a direct result.
I highly recommend these events for any Marketing or
Customer Care professional interested in social technology”
Dave Evans VP, Social Strategy Lithium Technologies
Contact Aaron Jackson at:
Email aaron@usefulsocialmedia.com or call +44 (0) 207 375 7244
DIAMOND PREMIUM STANDARD
ŸŸAccess to presentation slides
post-conference
ŸŸMP3s of every session at the
conference
ŸŸAccess to presentation
slides post-conference
ŸŸMP3s of every session
at the conference
ŸŸAccess to presentation
slides post-conference
IWORKFORABRAND/CORPORATE
BOOK BY MAY 27 (SAVE$400) $2195 $1595 $1395
BOOK BY JULY 25(SAVE$300) $2295 $1695 $1495
BOOK BY AUGUST 22 (SAVE$150) $2445 $1845 $1645
FULL PRICE $2595 $1995 $1795
IWORKFORANAGENCY/SOLUTIONPROVIDER
BOOK BY MAY 27 (SAVE$400) $2895 $2295 $2095
BOOK BY JULY 25(SAVE$300) $2995 $2395 $2195
BOOK BY AUGUST 22 (SAVE$150) $3145 $2545 $2345
FULL PRICE $3295 $2695 $2495
All passes
include:
Access to all
sessions, lunches +
drinks reception
TERMS&CONDITIONS Placesaretransferablewithoutanycharge.Cancellationsafter18July
2014incuranadministrativechargeof25%.Ifyoucancelyourregistrationafter8August2014
we will be obliged to charge the full fee. Please note – you must notify Useful Social Media in
writingofacancellation,orwewillbeobligedtochargethefullfee.Theorganizersreservethe
right to make changes to the programme without notice. All prices displayed are exclusive of
VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate
ontheinvoicedateandtherelevantdetailswillappearontheinvoice.NB:FULLPAYMENTMUST
BERECEIVEDBEFORETHEEVENT
Designedbywww.TheCreativeTree.co.uk
PLUS
Purchase your diamond pass
and get access to the latest
top level report which will
provide 100+ pages of data
and analysis
Utilizing the Power of Social Media to Preserve
and Enhance Your Company’s Reputation
Report
ŸŸ Build your company’s
reputation - with detailed
insight from social media and
communication experts you’ll receive
proven tools and methods to build
a reputation that will enhance your
credibility and trust in the industry
ŸŸ Create a strategy that works
both now and in the future
- With detailed reflections on
social media and how it affects
corporations plus insight into the
critical issues that lie ahead, you can
create the strategy that works for
you now and in the future
ŸŸ Be prepared - you will receive
detailed case studies of how
companies have responded to social
media trends, giving you the ‘do’s
and don’ts’ for your company
ŸŸ Discover how to respond if a
crisis hits - you’ll receive insight
into the many different strategies
that both company’s and NGOs use
when using social media
ŸŸ Safeguard your share price by
discovering strategic communication
methods that will help identify
potential threats and avoid crises
from escalating
ŸŸ Save money and time - this
document has taken months and a
lot of £££s to research, meaning you
don’t have to.
The 4th Annual Corporate Social Media Summit San Francisco
September 15-16 , 2014 USM
REGISTER NOW
3 WAYS TO REGISTER
CALL US
+1 800 814 34 59
EMAIL US
register@ usefulsocialmedia.com
ONLINE
usefulsocialmedia.com/sanfrancisco
USM
The 4th Annual Corporate Social Media Summit San Francisco
September 15-16 , 2014
#CSMSF usefulsocialmedia.com/sanfrancisco
Hear from 35+ corporate social media and marketing leaders including:
Don Montanaro,
TradeKing,
CEO
Lutz Finger,
Linkedin
Director of Business
Analytics
Karen O’Brien,
Western Union,
Senior Director, Social
Media
Joe Nolan,
StubHub,
Head of Social Media
Lou Dubois,
NBC News,
Social Media Editor
Leah Gentry,
Sprint,
Director, Content, Social &
Design
Gregg Tilsten,
Flight Centre,
Global Social Media
Leader
John Yembrick,
NASA,
Director of Social Media
Richard Margetic,
Intuit,
Director Social Media
Chris Brooks,
Hilton Worldwide,
Senior Manager Global
Corporate Communications
& Digital Engagement
Michelle Killebrew,
IBM,
Program Director, Strategy
& Solutions - Social
Business
Jennifer Lashua,
Intel,
Editor in Chief
Alan Elias,
Wells Fargo,
Senior Vice-President,
Communications
Sagar Jethani,
Premier Farnell,
Head of Global Content
Gina Debogovich,
Best Buy,
Head of Social Media
Kathleen Noble,
The Kellogg Company,
Associate Director of
Social Media
Lisa Anderson,
Southwest Airlines,
Director Social Business
Toni Jones,
U-Haul International,
Social Media Director
Joel Nathanson,
Bank of the West,
Head of Social Media
Discover the latest speakers, topics and issues at: usefulsocialmedia.com/sanfrancisco
And join the conversation on twitter: #CSMSF
MAXIMIZE ENGAGEMENT:
Boost your content
strategy to ensure you
are relevant, timely and
valuable
ENHANCE
COLLABORATION:
‘De-silo’ social media
to ease communication
exchanges, enhance agility,
and create seamless
customer experiences
ACTIONABLE CUSTOMER
INSIGHT:
Use your social data for
better decision-making,
heightening your customer
understanding and intimacy
SUPERIOR
PERFORMANCE:
Clearly define your social
approach to maximize
value for your customer
and your business
Use Social to Get Closer to Your Customer
Heighten collaboration, deepen customer understanding,
maximize engagement, and boost your competitive advantage

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The Corporate Social Media Summit San Francisco - Event Guide

  • 1. Don Montanaro, TradeKing Group, Inc., CEO Gina Debogovich, Best Buy, Head of Social Media Kimarie Matthews, Wells Fargo, Vice-President Social Michelle Killebrew, IBM, Program Director, Strategy & Solutions - Social Business Jennifer Lashua, Intel, Editor in Chief Karen O’Brien, Western Union, Senior Director, Social Media Lisa Anderson, Southwest Airlines, Director Social Business Toni Jones, U-Haul International, Social Media Director Lutz Finger, Linkedin, Director of Business Analytics Use Social to Get Closer to Your Customer Heighten collaboration, deepen customer understanding, maximize engagement, and boost your competitive advantage USM The 4th Annual Corporate Social Media Summit San Francisco September 15-16 , 2014 #CSMSF usefulsocialmedia.com/sanfrancisco > LEARNING Learn from and benchmark against 250+ senior level executives from the world’s leading social brands. New interactive formats and in-depth debate tailored specifically to your needs as a B2C or B2B social media executive > NETWORKING Take away actionable insight and solutions as well as valuable contacts. Focussed networkingtime allows you to benchmark against your corporate peers with over 18 hours of best practice and solution sharing > STRATEGY Exclusive strategic insight from senior executives from some of the biggest brands in the world. Understand where social is headed in order to sharpen and refine your future social strategy MAXIMIZE ENGAGEMENT: Boost your content strategy to ensure you are relevant, timely and valuable ENHANCE COLLABORATION: ‘De-silo’ social media to ease communication exchanges, enhance agility, and create seamless customer experiences ACTIONABLE CUSTOMER INSIGHT: Use your social data for better decision-making, heightening your customer understanding and intimacy SUPERIOR PERFORMANCE: Clearly define your social approach to maximize value for your customer and your business Hear from 25+ senior social media, marketing and communications executives: LOOK INSIDE to check out our top level social media and marketing speakers and business-focused agenda
  • 2. USMWhy attend The Corporate Social Media Summit in San Francisco? Social media is more than just a part of your marketing mix – it is becoming fundamental to every aspect of your business. Jack Edgar Global Event Director Useful Social Media jack.edgar@usefulsocialmedia.com Feedback from the Corporate Social Media Summit In 2013: Here’s a sample of some of the leading brands who attended in 2013: I realized all of my social media issues – ROI, resources and engagement weren’t just my problems. It was great to see executives in businesses like mine, looking to solve some of the same problems Loved it – awesome! The event was a wonderful opportunity to connect with fellow corporate social media practitioners, share best practices and insights to help advance the profession of social media in the corporate setting This event was extremely valuable conference where I got to learn from some of the brightest practitioners in the social media space. The speakers were filled with great information and offered up some great insights into how they’ve found success Dewayne Hankins AEG Sports Stephanie Scott American Airlines Perrine Crampton eBay Dustin Luther Dun & Bradstreet Credibility Corp As you know, social media is a vehicle to transform and grow your entire business. In the ever-changing social landscape, it is critical to stay one-step ahead of your competition. The Corporate Social Media Summit in San Francisco will ensure you do exactly that. Uncover new opportunities to fully integrate social media across your company; meaningfully engage consumers; keep ahead of platform and technological changes; and create unrivaled customer experiences. #CSMSF will bring you the world’s leading social media executives and brand marketers, giving you critical insight on the biggest issues you’ll face in 2014. By attending, you will learn how to: • Fully embed social media: Break down internal silos to heighten collaboration and ease internal communication, allowing you to be both unified and nimble • Generate valuable and engaging content: Reach and frequency are no longer good enough. Discover how to captivate audiences in a unique, transparent and meaningful way • Deepen customer relationships: Generate a 360 degree understanding of your customer through your social data, feeding this insight into your future strategy and decision-making The social business has an ability to connect with customers in a personalized, timely and valuable manner. Do not miss the opportunity to learn from the world’s biggest and most social brands, using their insight to shape your future social and wider-business strategy. Ensure your place amongst these leading experts: Register your pass for this sell-out event. I look forward to seeing you in San Francisco
  • 3. USMSUMMIT AGENDA Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup OPENING KEYNOTES Heighten customer understanding and proximity to generate unrivalled customer experience Your customers have more choice - and power - than ever before. Yet 92% of marketers say that they could do more to understand and get closer to their customers. Companies that do this – and connect with their audiences in a meaningful, personalized and valuable way – will not only improve their social performance, but competitive advantage too. In the session, learn how to: • Employ a customer-centric social strategy: Move away from a product-centric approach, use customer insight to get better at delivering what customers want • Generate personalized customer interactions: Achieve brand advocacy and loyalty through connecting with your customers in a relevant, valuable and timely manner. • Make it seamless: Make sure your presence on many marketing channels is unified and harmonious to deliver a seamless customer experience Greg Seremitis, PetCo, Chief Content Officer Kimarie Matthews, Wells Fargo, Vice-President Social Michelle Killebrew, IBM, Program Director, Strategy & Solutions - Social Business Unlock the power of social data – generate actionable insight for more personalized and meaningful customer interaction • From insight to action: Use detailed customer data to build actionable insights to make better strategic decisions, and spot new opportunities. • A fuller customer profile: Use social data for a deep understanding of individuals as well as markets, for enhanced targeting and a more personalized customer experience. • The right data for the right department: Establish the structure and processes to refine your wealth of social data, and ensure the insight is delivered to the right people in your company DAY ONE - PANEL DISCUSSIONS Lutz Finger, Linkedin, Director of Business Analytics
  • 4. Content Creation: Content that engages: Build your brand through personalized, valuable content • Match your content to your customer: Proven insight on how to understand your customer better, and use that insight to build content that is valuable to them • Tell engaging stories: Generate a meaningful and authentic connection with your audience by shifting your focus from campaigns to story-telling. • New formats to ensure you cut through the clutter. Produce ‘snackable’ content that will get noticed, get shared, and get audiences engaged. Content Distribution: Maximize impact through Targeted, Timely and Tailored content • Right Place: Choose the right channels for your brand and goals, understanding where your customers are, and the best way to reach them. • Right Time: Establish the structure and processes to ensure you are nimble, being able to generate engaging and timely content – fast. • Right Content: Discover what content works - and on which channels – to ensure you’re constantly enhancing and improving the way you publish content. Impact Measurement: Define the value of your social media initiatives in order to refine your future strategy • Develop your own Social Health Index – Define your company’s goals and utilize company-specific performance metrics to generate actionable performance insight. • Value driven impact measurement – generate a clear and transparent means of assessing your social efforts against your business goals and bottom line. • Insight the board-room can buy into: Translate complex metrics and measurements into the language of C-suite executives, generating a company culture that understands and embraces social media. USMSUMMIT AGENDA DAY ONE - PANEL DISCUSSIONS Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup Karen O’Brien, Western Union, Senior Director, Social Media Greg Cannon, Caesar’s Entertainment, Vice-President, Digital Marketing Toni Jones, U-Haul International, Social Media Director Sagar Jethani, Premier Farnell, Head of Global Content Gregg Tilsten, Flight Centre, Global Social Media Leader Chris Brooks, Hilton Worldwide, Senior Manager Global Corporate Communications & Digital Engagement Leah Gentry Sprint, Director, Content Social & Design Peter Farrell, QVC, Director, Social Media & Marketing Jennifer Lashua, Intel, Editor in Chief Joe Nolan, StubHub, Head of Social Media
  • 5. Social Media Integration: Better internal collaboration for seamless customer experiences • De-silo Social Media: Embed social media across more than just your marketing department to truly leverage the power of social • Be nimble in your thinking and response: Map out your internal social infrastructure to enhance cross-functional collaboration and streamline communication • Achieve a unified external voice: Build the internal processes to deliver consistent customer experiences across multiple touch points Harness the power of your employees for greater innovation and engagement • Educate your employees: Effective training to ensure employees are both up-to-date, and are proficient at utilising social media • Tap-in to your internal talent: Incorporate the processes and culture which will allow employees to innovate, share and drive new business ideas. • Use employee advocacy to enrich your marketing: Mobilize your employees to promote marketing initiatives and share brand content, humanizing your brand and increasing social engagement. CASE STUDY: Use social to shift from campaigns to engaging stories With the wealth of content out there, it is vital that companies cut through the noise and get noticed, wherever their audiences might be. Telling stories through your web, mobile and social channels is often quite different and can also be more engaging than traditional campaigns. Why? Because with storytelling, a company can raise awareness, trust and individuality, both in their products and brand as a whole. In this session, hear the invaluable insights of NBC News on: • What makes a good story? The essentials of storytelling across TV and digital platforms from a brand which tells engaging stories, every day, all day long. • The right story, for the right time, shared in the right way. Learn to take a wealth of stories and information and turn this into ‘snackable’ content that will trigger interest and engagement in your brand, from TV to social to the web. • Tracking the impact of your storytelling: Everyone tracks success differently. For some TV producers, it’s video views and “what’s trending.” For digital, it’s page views, time on site, unique visitors and shareability. Convincing executives regardless of the difficulties of finding and pinning down ROI relies on knowing your audience and setting realistic goals, then tracking the right metrics of success. USMSUMMIT AGENDA Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup DAY TWO - PANEL DISCUSSIONS Alan Elias, Wells Fargo, Senior Vice-President, Communications Gina Debogovich, Best Buy, Head of Social Media Kathleen Noble, The Kellogg Company, Associate Director of Social Media Richard Margetic, Intuit, Director of Social Greg Shove, SocialChorus, Founder and CEO Lou Dubois, NBC News, Social Media Editor
  • 6. Social Media for Customer Care: Build loyalty through authentic and transparent engagement • Become a ‘trusted advisor’: Generate a 1-to-1 and human relationship with customers through a personable and personalized approach. • Be agile, authentic and consistent: Effectively evaluate and prioritize customer care issues to respond in an efficient, timely and personalized manner. • Collaborate for unified and enriched customer experiences: Fully incorporate social media into your customer care operations for a holistic internal approach, and consistent external voice. CASE STUDY: Monetize your social community: Incorporate commerce into your existing social strategy, without alienating your consumer base • Motivate your consumer at the right moment: Ensure your messages and content are both beneficial and highly targeted, pulling rather than pushing your customer. • Inspire your consumers to influence your community: Drive revenue and sales through harnessing the power of peer-to- peer reviews, social sharing and word-of-mouth marketing • Turn followers into customers: Effectively interact with your consumer in a way that humanizes as well as monetizes your relationship. What’s Next? Ensure your company flourishes in an ever-changing environment • Be pro-active, innovative and agile: Generate a culture and infrastructure so you can take advantage of opportune developments and changes. • Match the social landscape to your company: How to assess which new developments and platforms will help achieve your corporate goals • Keep up-to-date: Understand how social has changed the way brand’s work, and discover the key developments that will affect your role in 2015. USMSUMMIT AGENDA Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup DAY TWO - PANEL DISCUSSIONS Joel Nathanson, Bank of the West, Head of Social Media John Yembrick, NASA, Director of Social Media Lou Dubois, Social Media Editor, NBC News Lisa Anderson, Southwest Airlines, Director Social Business Rocco Sabino, TradeKing, Principal, Social Media and Content Joe Nolan, StubHub, Head of Social Media
  • 7. USM Join the conversation! You can get involved at: @usefulsocialmedia.com/sanfrancisco #CSMSF Business Opportunities for Solution Providers Whether you’re looking for increased brand awareness, thought leadership or new business, The Corporate Social Media Summit San Francisco gives you the access you need. By putting your brand in front of 250+ senior members of the social media community we provide the best possible platform to create an impact on your target audience. Three Key Facts ŸŸ Strengthen your reputation as thought leaders in the social media space at the leading summit in the US ŸŸ Maintain and build relationships with your key accounts and meet potential new clients – over 400 social media heads in the room! ŸŸ Demonstrate market innovation & leadership by launching new services, products and systems Opportunities available include: ŸŸ Take a speaking a slot and address a room full of senior-level executives ŸŸ Show off your latest product and services in our exhibition hall ŸŸ Build your brand with exclusive promotional opportunities Seniority of attendees: Who’s in the room: CEO 1% Chief 5% VP 12% Director 29% Manager 27% Other 26% Corporate 81% Vendor 16% Other 3% “ I’ve participated in the Useful Social Media events for two years running and found them to be well run, insightful and very valuable. I’ve had the opportunity to speak at these events and been able to build our business as a direct result. I highly recommend these events for any Marketing or Customer Care professional interested in social technology” Dave Evans VP, Social Strategy Lithium Technologies Contact Aaron Jackson at: Email aaron@usefulsocialmedia.com or call +44 (0) 207 375 7244
  • 8. DIAMOND PREMIUM STANDARD ŸŸAccess to presentation slides post-conference ŸŸMP3s of every session at the conference ŸŸAccess to presentation slides post-conference ŸŸMP3s of every session at the conference ŸŸAccess to presentation slides post-conference IWORKFORABRAND/CORPORATE BOOK BY MAY 27 (SAVE$400) $2195 $1595 $1395 BOOK BY JULY 25(SAVE$300) $2295 $1695 $1495 BOOK BY AUGUST 22 (SAVE$150) $2445 $1845 $1645 FULL PRICE $2595 $1995 $1795 IWORKFORANAGENCY/SOLUTIONPROVIDER BOOK BY MAY 27 (SAVE$400) $2895 $2295 $2095 BOOK BY JULY 25(SAVE$300) $2995 $2395 $2195 BOOK BY AUGUST 22 (SAVE$150) $3145 $2545 $2345 FULL PRICE $3295 $2695 $2495 All passes include: Access to all sessions, lunches + drinks reception TERMS&CONDITIONS Placesaretransferablewithoutanycharge.Cancellationsafter18July 2014incuranadministrativechargeof25%.Ifyoucancelyourregistrationafter8August2014 we will be obliged to charge the full fee. Please note – you must notify Useful Social Media in writingofacancellation,orwewillbeobligedtochargethefullfee.Theorganizersreservethe right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate ontheinvoicedateandtherelevantdetailswillappearontheinvoice.NB:FULLPAYMENTMUST BERECEIVEDBEFORETHEEVENT Designedbywww.TheCreativeTree.co.uk PLUS Purchase your diamond pass and get access to the latest top level report which will provide 100+ pages of data and analysis Utilizing the Power of Social Media to Preserve and Enhance Your Company’s Reputation Report ŸŸ Build your company’s reputation - with detailed insight from social media and communication experts you’ll receive proven tools and methods to build a reputation that will enhance your credibility and trust in the industry ŸŸ Create a strategy that works both now and in the future - With detailed reflections on social media and how it affects corporations plus insight into the critical issues that lie ahead, you can create the strategy that works for you now and in the future ŸŸ Be prepared - you will receive detailed case studies of how companies have responded to social media trends, giving you the ‘do’s and don’ts’ for your company ŸŸ Discover how to respond if a crisis hits - you’ll receive insight into the many different strategies that both company’s and NGOs use when using social media ŸŸ Safeguard your share price by discovering strategic communication methods that will help identify potential threats and avoid crises from escalating ŸŸ Save money and time - this document has taken months and a lot of £££s to research, meaning you don’t have to. The 4th Annual Corporate Social Media Summit San Francisco September 15-16 , 2014 USM REGISTER NOW 3 WAYS TO REGISTER CALL US +1 800 814 34 59 EMAIL US register@ usefulsocialmedia.com ONLINE usefulsocialmedia.com/sanfrancisco
  • 9. USM The 4th Annual Corporate Social Media Summit San Francisco September 15-16 , 2014 #CSMSF usefulsocialmedia.com/sanfrancisco Hear from 35+ corporate social media and marketing leaders including: Don Montanaro, TradeKing, CEO Lutz Finger, Linkedin Director of Business Analytics Karen O’Brien, Western Union, Senior Director, Social Media Joe Nolan, StubHub, Head of Social Media Lou Dubois, NBC News, Social Media Editor Leah Gentry, Sprint, Director, Content, Social & Design Gregg Tilsten, Flight Centre, Global Social Media Leader John Yembrick, NASA, Director of Social Media Richard Margetic, Intuit, Director Social Media Chris Brooks, Hilton Worldwide, Senior Manager Global Corporate Communications & Digital Engagement Michelle Killebrew, IBM, Program Director, Strategy & Solutions - Social Business Jennifer Lashua, Intel, Editor in Chief Alan Elias, Wells Fargo, Senior Vice-President, Communications Sagar Jethani, Premier Farnell, Head of Global Content Gina Debogovich, Best Buy, Head of Social Media Kathleen Noble, The Kellogg Company, Associate Director of Social Media Lisa Anderson, Southwest Airlines, Director Social Business Toni Jones, U-Haul International, Social Media Director Joel Nathanson, Bank of the West, Head of Social Media Discover the latest speakers, topics and issues at: usefulsocialmedia.com/sanfrancisco And join the conversation on twitter: #CSMSF MAXIMIZE ENGAGEMENT: Boost your content strategy to ensure you are relevant, timely and valuable ENHANCE COLLABORATION: ‘De-silo’ social media to ease communication exchanges, enhance agility, and create seamless customer experiences ACTIONABLE CUSTOMER INSIGHT: Use your social data for better decision-making, heightening your customer understanding and intimacy SUPERIOR PERFORMANCE: Clearly define your social approach to maximize value for your customer and your business Use Social to Get Closer to Your Customer Heighten collaboration, deepen customer understanding, maximize engagement, and boost your competitive advantage