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State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
State of Corporate Social Media 2012 - Selected Findings
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State of Corporate Social Media 2012 - Selected Findings

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This presentation highlights some of the key findings from Useful Social Media's State of Corporate Social Media briefing for 2012. …

This presentation highlights some of the key findings from Useful Social Media's State of Corporate Social Media briefing for 2012.

The full briefing features 39 pages of statistics, analysis and insight on all aspects of corporate social media adoption, measurement and future plans.

You can download a free copy of the briefing at http://usfl.so/SCSM12SS

Published in: Business, Technology
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  • 1. The State of CorporateSocial Media in 2012 - some key findings
  • 2. Useful Social Media asked 650+ social media practitioners about how social is managed in their company, and their plans for the future. This is what we found...To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  • 3. 7% 93% 93% of companies say social media isbecoming a more important part of their marketing strategyTo download a free copy of the whole State of Corporate Social Media Briefing, go to usfl.so/CSM12Briefing
  • 4. 70% of B2C companies will see a budget increase for social media in 2012 30% 70%To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  • 5. 43% 57% 57% of social media teams are part of the marketing departmentTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  • 6. 76% of companies plan on using social for reputation monitoring in 2012 24% 76%To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  • 7. 44% 56% of companies will use social media to deliver customer 56% service this yearTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  • 8. 32% 68% 68% of companies say that theyre not confident in measuring the impact of their social media activityTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  • 9. 79% of businesses feel that current social media metrics are insufficient 21% 79%To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  • 10. 41% of European companies say that they can link revenue to social media activity 35% 41% 65% 59% But only 35% of Americans say they canTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  • 11. 33% 67% 1/3 of B2C companies still use external agencies to run their social media activityTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  • 12. If you want some more... 39 pages of analysis, charts, statistics and trends Clear benchmarks and best practice A look into the future Insight into the differences between B2B and B2C companies A global outlook with stats from around the globe..then download the full briefing, for free, at usfl.so/CSM12Briefing

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