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Customer-Centricity: Does it mean distinct marketing and communications departments are a thing of the past?

by on May 06, 2013

  • 202 views

*** To download the full white paper, go to http://bit.ly/12bCxeQ *** ...

*** To download the full white paper, go to http://bit.ly/12bCxeQ ***

This is part two of Incite's new briefing on the core issues for marketers and communicators in 2013.

In this section of the briefing, 300 corporate executives lend insight on the impact customer-centricity is having on internal workflows and organisational models.

With 8 pages, and lots of charts and graphs, we look at how

1) Marketing and Communications functions are merging
2) What is explaining this push to convergence
3) Why Communications needs marketing more than marketing needs them
4) Why B2B companies want convergence more than B2Cs

To download the entire briefing, go to http://bit.ly/12bCxeQ

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Customer-Centricity: Does it mean distinct marketing and communications departments are a thing of the past? Customer-Centricity: Does it mean distinct marketing and communications departments are a thing of the past? Document Transcript