This pdf is the third in a 4-part white paper on corporate social media use.
It features case studies on how the following companies leverage social media for marketing and communications:
This PDF is part of a larger white paper, that comes in four parts:
1) An evaluation of where social media for business is right now
2) An investigation into how social media has changed the definition of corporate communications
3) Case Studies on how 7 leading companies use social media - from Dell, Starbucks, Intel, Ford, IBM, Pepsi and Disney
4) Predictions on how corporate social media will develop in the future
You can sign up to be emailed all four parts at https://secure.firstconf.com/usm/corpmedia/register.php?utm_source=SlideShare&utm_medium=White%2BPaper&utm_campaign=USM