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This pdf is the first in a 4-part white paper on corporate social media use.
The white paper comes in four parts:
1) An evaluation of where social media for business is right now
2) An investigation into how social media has changed the definition of corporate communications
3) Case Studies on how 7 leading companies use social media - from Dell, Starbucks, Intel, Ford, IBM, Pepsi and Disney
4) Predictions on how corporate social media will develop in the future
You can sign up to be emailed all four parts when available at https://secure.firstconf.com/usm/corpmedia/register.php?utm_source=SlideShare&utm_medium=White%2BPaper&utm_campaign=USM