Selected findings of the State of CSM 2012 Report

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Selected findings of the State of CSM 2012 Report

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Selected findings of the State of CSM 2012 Report

  1. 1. The State of CorporateSocial Media in 2012 - some key findings
  2. 2. Useful Social Media asked 650+ social media practitioners about how social is managed in their company, and their plans for the future. This is what we found...To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  3. 3. 7% 93% 93% of companies say social media isbecoming a more important part of their marketing strategyTo download a free copy of the whole State of Corporate Social Media Briefing, go to usfl.so/CSM12Briefing
  4. 4. 70% of B2C companies will see a budget increase for social media in 2012 30% 70%To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  5. 5. 43% 57% 57% of social media teams are part of the marketing departmentTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  6. 6. 76% of companies plan on using social for reputation monitoring in 2012 24% 76%To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  7. 7. 44% 56% of companies will use social media to deliver customer 56% service this yearTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  8. 8. 32% 68% 68% of companies say that theyre not confident in measuring the impact of their social media activityTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  9. 9. 79% of businesses feel that current social media metrics are insufficient 21% 79%To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  10. 10. 41% of European companies say that they can link revenue to social media activity 35% 41% 65% 59% But only 35% of Americans say they canTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  11. 11. 33% 67% 1/3 of B2C companies still use external agencies to run their social media activityTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  12. 12. If you want some more... 39 pages of analysis, charts, statistics and trends Clear benchmarks and best practice A look into the future Insight into the differences between B2B and B2C companies A global outlook with stats from around the globe..then download the full briefing, for free, at usfl.so/CSM12Briefing

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