State of the facebook
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  • 1. State of Facebook Advertisinghttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 2. What we used to have…http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 3. This did not work too well:http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 4. Only 16% of your content is seen by your fanshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 5. What Facebook wants us to do? Create Engage Create Fan Drive Compelling directly with Base Conversions Content your Fanshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 6. This year – Many Changeshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 7. Welcome Ads on Newsfeedhttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 8. Mobile Firsthttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 9. Welcome Ads VS. Sponsored Storieshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 10. Optimized CPMhttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 11. Audience Targetinghttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 12. Facebook Offershttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 13. Search Resultshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 14. FBX – Facebook Exchange"FBX Facebook delivered substantially lower cost-per-sale (CPS) than standard realtime bidding. Not only that, it beat CPS for search ads on non-brand keywords(i.e. “Pizza” not “Pizza Hut”) with a 62 percent lower CPS”…..“Those results make it clear that even for Domino’s, this is a performance channel.Simon Wallis, Sales and Marketing Director at Dominos Pizza UK” http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  • 15. Key TakeawaysFocus on NewsfeedCreate Great ContentYou Content is your AdFriends and FoF are your AmbassadorsMake all your customers your fansMeasure Reach & EngagementUse oCPM for better resultshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044