State of Facebook Advertisinghttp://www.usearch.co.il                              Ophir Cohen, CEO                       ...
What we used to have…http://www.usearch.co.il                              Ophir Cohen, CEO                           Univ...
This did not work too well:http://www.usearch.co.il                              Ophir Cohen, CEO                         ...
Only 16% of your content is seen by your fanshttp://www.usearch.co.il                              Ophir Cohen, CEO       ...
What Facebook wants us to do?                             Create             Engage Create Fan                            ...
This year – Many Changeshttp://www.usearch.co.il                              Ophir Cohen, CEO                           U...
Welcome Ads on Newsfeedhttp://www.usearch.co.il                              Ophir Cohen, CEO                           Un...
Mobile Firsthttp://www.usearch.co.il                                 Ophir Cohen, CEO                              Univers...
Welcome Ads VS. Sponsored Storieshttp://www.usearch.co.il                              Ophir Cohen, CEO                   ...
Optimized CPMhttp://www.usearch.co.il                                  Ophir Cohen, CEO                               Univ...
Audience Targetinghttp://www.usearch.co.il                                Ophir Cohen, CEO                             Uni...
Facebook Offershttp://www.usearch.co.il                                  Ophir Cohen, CEO                               Un...
Search Resultshttp://www.usearch.co.il                                  Ophir Cohen, CEO                               Uni...
FBX – Facebook Exchange"FBX Facebook delivered substantially lower cost-per-sale (CPS) than standard realtime bidding. Not...
Key TakeawaysFocus on NewsfeedCreate Great ContentYou Content is your AdFriends and FoF are your AmbassadorsMake all your ...
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State of the facebook

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State of the facebook

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Transcript of "State of the facebook"

  1. 1. State of Facebook Advertisinghttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  2. 2. What we used to have…http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  3. 3. This did not work too well:http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  4. 4. Only 16% of your content is seen by your fanshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  5. 5. What Facebook wants us to do? Create Engage Create Fan Drive Compelling directly with Base Conversions Content your Fanshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  6. 6. This year – Many Changeshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  7. 7. Welcome Ads on Newsfeedhttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  8. 8. Mobile Firsthttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  9. 9. Welcome Ads VS. Sponsored Storieshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  10. 10. Optimized CPMhttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  11. 11. Audience Targetinghttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  12. 12. Facebook Offershttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  13. 13. Search Resultshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  14. 14. FBX – Facebook Exchange"FBX Facebook delivered substantially lower cost-per-sale (CPS) than standard realtime bidding. Not only that, it beat CPS for search ads on non-brand keywords(i.e. “Pizza” not “Pizza Hut”) with a 62 percent lower CPS”…..“Those results make it clear that even for Domino’s, this is a performance channel.Simon Wallis, Sales and Marketing Director at Dominos Pizza UK” http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
  15. 15. Key TakeawaysFocus on NewsfeedCreate Great ContentYou Content is your AdFriends and FoF are your AmbassadorsMake all your customers your fansMeasure Reach & EngagementUse oCPM for better resultshttp://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
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