SMX Israel 2012 - New is Always Better

  • 2,102 views
Uploaded on

Aviv Manoach's presentation on building an update strategy for your website - presented at the Panda, Freshness and more panel at SMX Israel 2012.

Aviv Manoach's presentation on building an update strategy for your website - presented at the Panda, Freshness and more panel at SMX Israel 2012.

More in: Travel , News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,102
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
13
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. New is Always Better SMX Israel 2012
  • 2. A World of Fresh ResultsFresh results require afresh strategy.
  • 3. Why?Users want to get themost relevant and recentinformation.
  • 4. Freshness FactorsOnsite:• Adding new pages• Updating existing contentOffsite:• Creating new links• Changing linking pages
  • 5. “Push” StrategyBuild:• Updates around an event schedulePush:• Updates for breaking events
  • 6. “Pull” StrategyCreate:• Long term updating profilePlan:• Different tactics for different events
  • 7. Start TodayYour users ask for it, youneed it. There is no pointdelaying it. Hit Refresh
  • 8. Thank You!Universal McCann Search Aviv Manoachhttp://www.usearch.co.il/ http://www.manoach.org/ @searchmentation avivm@usearch.co.il @icel