SMX Israel 2012 - New is Always Better

by Universal McCann Search on Jan 15, 2012

Aviv Manoach's presentation on building an update strategy for your website - presented at the Panda, Freshness and more panel at SMX Israel 2012.

Aviv Manoach's presentation on building an update strategy for your website - presented at the Panda, Freshness and more panel at SMX Israel 2012.

http://www.webpronews.com	347
http://storify.com	311
http://www.organicmetrics.net	172
http://www.cezzy.pl	134
http://feeds.feedburner.com	39
http://toolsfortheinternet.blogspot.in	9
http://icel.me	9
http://toolsfortheinternet.blogspot.com	7
http://www.twylah.com	3
http://a0.twimg.com	2
http://feed2js.org	1

SMX Israel 2012 - New is Always Better — Presentation Transcript

New is Always Better SMX Israel 2012

A World of Fresh ResultsFresh results require afresh strategy.

Why?Users want to get themost relevant and recentinformation.

Freshness FactorsOnsite:• Adding new pages• Updating existing contentOffsite:• Creating new links• Changing linking pages

“Push” StrategyBuild:• Updates around an event schedulePush:• Updates for breaking events

“Pull” StrategyCreate:• Long term updating profilePlan:• Different tactics for different events

Start TodayYour users ask for it, youneed it. There is no pointdelaying it. Hit Refresh

Thank You!Universal McCann Search Aviv Manoachhttp://www.usearch.co.il/ http://www.manoach.org/ @searchmentation avivm@usearch.co.il @icel